There’s undoubtedly a flood of information and resources on the internet for service providers looking to grow their income to $5k+ months. Unfortunately, that also means that it can be difficult to know where to look, what to search for that’ll actually be helpful, and find reliable resources. When you’re a smaller business, your number one priority is essentially increasing your revenue, and there are a number of skills that are essential to have in order to make that happen.

In this post, we’ll be giving you our best resources to help you hone in on those skills so that you can finally break free of the feast or famine mode that so many small service-based businesses find it hard to come out of in the beginning stages of business.

Conversion rates. Analytics. Measuring growth. Lifetime value. There are so many business buzzwords that get thrown around that can feel really intimidating to the average creative business owner.

However, knowing this information is super crucial to your profits, your growth and the decisions you make every single day in your business.

Keeping track of your business’ numbers allows you to make strategic decisions instead of just saying, “Well, I feel like this is going well, so I’m going to keep doing it” or “I feel like this new thing could really help, so I’m going to try it.”

Honestly? We’d rather make business decisions rooted in facts and data instead of basing everything soley of feelings. We love us a good “gut instinct” and we like to back it up with cold hard facts.

Knowing how much weight a product or service is pulling for you or if it’s time to let it go, the rate of growth across all of your channels, and your overall progress is so important in order to plan and set goals realistically in your business, both short and long term.

So how do you find this information (or sexy math as we like to call it)? Where do you begin?

It all starts with your analytics.

March already feels like decades ago, but so many important things happened that set us up for success in April that it would be a shame to just skip over the nitty gritty details. Inside this income report you will find out exactly what we have been investing in and spending time learning about behind the scenes, as well as our brand new tool to help automate some of the processes.

Why do we do income reports?

In an effort to be as transparent as possible in our own business, we have chosen to make 2017 the year in which we showcase the good, the bad and the ugly. That means we talk about money on months when we bring home the bacon and on months when we’d rather not discuss finances. We hope you learn a LOT from these reports. Replicate and tweak our strategies to use in your own business. Get inspired, learn from our mistakes and grow your own online business.