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Optimize, Marketing Abagail Pumphrey Optimize, Marketing Abagail Pumphrey

15 Essential Free Tools for Your Social Media Marketing

It is so easy to get overwhelmed when trying to devise a plan to make your social media not only work for you, but also to prepare your business to be more profitable. What if we could put you through a social media bootcamp and tell you EVERYTHING we know?

Well, lucky you, that’s what’s about to go down.

We have rounded up every tip, trick and secret to not only up your marketing game, but to give you tools to get started right now. Grab a cup of coffee and a notebook, and clear your space of distractions. We have a feeling you might be here for a while so put on some cozy socks and throw that hair up into a top knot. Let’s get to business.

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Optimize, Marketing Guest User Optimize, Marketing Guest User

6 Mistakes Product-Based Businesses are Making on Instagram

Let’s face it: Instagram is a money making machine that we business owners can’t live without.

If you are a product-based business, you should be on Instagram. You can throw any and all arguments at me and I will try to still convince you that you need it. It’s is the easiest and cheapest (free!) way to market to your target audience and ideal clients. However, you want to make sure you are using Instagram effectively and efficiently in order to utilize its benefits. (Our gal pals at TCC have a course on this!)

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Learn, Grow, Branding & Design Guest User Learn, Grow, Branding & Design Guest User

Biz Graphic Reno: Home Styling Tips that Work for Your Visuals Too

A well-decorated and well-designed home is about so much more than good looks. Your everyday spaces can boost your energy, lift your mood, and promote your overall happiness, not to mention affect your productivity. And, when your home is well organized, you're pretty much unstoppable (or at least that little bit more able to stop showing up late to brunch or your kid’s soccer practice).

On the other hand, a home where the design is less than stellar, a space that’s just a little short of pulled together, has the opposite effect: it can leave you feeling overwhelmed, disorganized, stuck, and beyond frustrated.

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Learn, Grow, Leadership Guest User Learn, Grow, Leadership Guest User

Why Pricing Should be the Last Thing You Decide When Selling Courses

We’re gonna start this one out with a mega truth bomb: no one (literally, no one) cares about the price of what you offer. Yet so many of us let this stage of launching our latest products, services or courses hold us up. We learned very early on that the actual number behind what we offered (whether it was photography session, canvases, logo designs, or branding) was the lowest thing on the list of concerns for our buyer. So we put our focus elsewhere.

 

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Grow, Marketing Guest User Grow, Marketing Guest User

Should You Write a Book? Plus, Everything You Need to Know about Publishing

Have you heard that a book is a great tool with which to scale your business? Then you’ve heard correctly! I’ve seen firsthand what a book can do for a small business owner and firmly believe that not only should you write a book, but you need to.

Let’s face it: You’re an expert in your industry. You’re asked questions all the time — and you know the answers.

All that sounds good to most small business owners and creative entrepreneurs — what’s not to like, right? — and they start to think it’s something they should do. Then they realize that they don’t know a thing about the book publishing industry. 

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Learn, Grow, Marketing Guest User Learn, Grow, Marketing Guest User

How to Sell Anything to Anyone, Anywhere

One of our favorite aspects of working with clients was getting to see them in-person while we talked about their project. We loved getting to visualize the end result with them, get them super pumped up about the outcome, and making them feel part of the entire process. So what did we do when we stopped taking on 1:1 clients and worked towards a “1:many” model with “clients” from all over the world?

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Grow, Leadership Guest User Grow, Leadership Guest User

The Strategy Behind Our $29 Product and Why it Works

The topic of pricing comes up a lot in our community (on Facebook and via email) and it’s a hot topic for the creative industry as a whole. We are tied so personally to our offers that it’s difficult to take our emotions out of the pricing. So we fumble with the numbers until we find something that feels comfortable and safe. Sound familiar?

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Optimize, Project Management Guest User Optimize, Project Management Guest User

The Only 2017 Planner You'll Need to Run Your Small Business

It’s about that time of year again. School is back in the swing of things, the holidays are about to hit, and new shiny planners are hitting the shelves. This is also about that time when you take a good long hard look at your business management and maybe kind of give yourself an eyeroll.

Whatever you’ve probably been using this year just ain’t cutting it so you’re keeping your eyeballs peeled for something to invest in for the next calendar year hoping that it’s the secret sauce to you not being a hot mess.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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