You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.

Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.

Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.

So, why should you create long-form content in 2021? And what does that word “long-form” really mean?

We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with your audience is incredible, and the value of what you can give can be a game changer. Blog posts are a way to create evergreen content: posts that are always relevant and that your audience can find useful no matter what.

We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage– it takes way too much time to prep those posts for them to not be working for you!

Today, we're breaking down a blog post piece by piece. We'll tell you exactly how your post should be laid out, what to include in it, and how to wrap it all up!

If there’s one thing that can make or break a service-based business, it’s the experience you provide for your clients. Not only is the client experience crucial to making sure your clients are happy, leave great testimonials, refer you to others, and possibly come back for repeat business, but also perfecting your client experience allows you to sell the heck out of it in your marketing message.

Your client experience doesn’t just span from the first interaction to when you start working with them. It also includes your off boarding process and how you treat them once they’ve finished working with you. But how can you still nurture these relationships even after the project is all said and done? There are three simple yet powerful ways you can do so, and that’s what we’re going to cover in this post!

We think congratulations are in order! Since you’ve come to this blog post, that must mean you’re doing something right with your marketing, so we’re proud of you for getting to the point where you’re now officially overbooked. Although it’s stressful, this is a stage in your business that can open so many doors and opportunities that you’ve probably only been dreaming about until now!

First, though, we need to deal with the overwhelm and figure out how you can free up space on your calendar so that you can give your undivided attention to your clients, plus what to do with new leads. Keep reading as we cover all of these things and more in this blog post!

The client experience is one of the most– if not the most– important aspects of any business, whether service- or product-based. It’s one thing to perform your services or create your products well. Obviously we want to be exceptional in our craft and provide a great outcome for our audience.

But it’s a whole other piece of the puzzle to take into consideration how your clients feel working with you. What’s their experience like? What do they feel when they first learn about you through your social posts or website? How easy are you making things for them? How trusted do they feel that you’re taking care of them?

All of these points are crucial for repeat business, positive testimonials, referrals to more potential clients/customers, selling the experience, and eventually scaling your business. The cold hard facts are that people remember negative experiences with a business and use those to influence their next decision (a.k.a. running away) more than they do the positive ones.

We’ve learned a thing or two about client experience from our years of being service providers then transitioning to digital products, so we’re here to share our knowledge on how to create a premium client experience!

We know how much goes into creating an offer, wrapping it up, and getting it ready to officially present to the world, so we’re proud of you for pulling through. Now that you’ve had it out there for a while and have been nurturing your audience, you’re probably coming up on the need to relaunch it.

If you’re like, “Hold the phone! ‘Relaunch?’” Yes! What, you thought you could just launch your product once and that’s it? Unfortunately, as heavenly as that sounds, that’s not a very effective way to keep making money. No need to worry, though, because we just so happen to have relaunched probably more times than we’ve ordered from Starbucks (and that’s saying a lot).

With that said, we want to show you how to confidently relaunch so you can keep improving your offer and converting prospects into buyers!

You inevitably have to constantly talk about your offer in order to keep it top of mind with your audience. After all, according to the rule of 7, someone needs to see or hear your marketing message seven times before they finally purchase from you. That seems like a lot, right?

Well, talking about your offer doesn’t always have to mean you’re directly promoting it 24/7. There are other ways to indirectly promote your offer without driving your people away (because it’s almost guaranteed you’ll lose followers or list subscribers if all you’re doing is selling to them).

Keep reading as we dive into how to talk about your offer without wearing out your audience!

Whenever we need to create quick graphics, Canva is always our go-to. The user-friendly interface and intuitive builder makes it ridiculously easy to create graphics for practically anything we need. It’s the perfect graphic design tool for business owners looking to create marketing assets themselves because anyone can use it, no matter if you have little to no graphic design experience or you’re an award-winning designer. (Our in-house designer for Boss Project, for example, still uses Canva for many of our graphics.)

But what would you actually use Canva for? Anything, really! In fact, we can think of at least 15 ways you could be using Canva right now, which we’ll cover in this blog post.

Canva takes the cake as one of our all-time favorite graphic design tools. Its user-friendly interface makes it the perfect go-to for small business owners (really, anyone) to create graphics for all different aspects of their business. Instead of having to use a super robust software like Adobe, Canva gives you all the best features wrapped up in one platform that’s available on desktop or the mobile app.

Even though it’s designed with the average user in mind, you face a learning curve with any tool or software. So today, we want to give you a complete walkthrough of Canva features inside the builder, plus how to use them!