There are essentially two sides to every service-based business: 1) The actual delivery of the services, and 2) The client experience. Even if you can perform your services exceptionally well and get your clients amazing results, making sure your clients feel valued is equally as crucial. There’s no better time to start than from the very beginning.

By making new clients feel valued, you’re ensuring that they actually enjoyed working with you. They can enjoy the results your work brought them, but you’re less likely to receive a great testimonial, repeat business, or referrals if they didn’t feel like their experience was a positive one.

So to avoid all of that, we’re here to show you three extremely easy and effective ways to make new clients feel valued!

We’ll be the first to admit, there’s a lot of noise when it comes to marketing strategies for small business owners. The online marketing space has exploded in recent years and with that, inevitably, comes some confusion. With the focus of those strategies being mostly geared for folks who have the desire (and skill) to move to a 1:many model (i.e. offering digital products like courses, memberships and downloads), 1:1 service providers have been left in the dust.

These same service providers are left thinking those same strategies will work for them, or worse, that the only way for them to reach their goals is to change up their entire business model.

If there’s one thing that can make or break a service-based business, it’s the experience you provide for your clients. Not only is the client experience crucial to making sure your clients are happy, leave great testimonials, refer you to others, and possibly come back for repeat business, but also perfecting your client experience allows you to sell the heck out of it in your marketing message.

Your client experience doesn’t just span from the first interaction to when you start working with them. It also includes your off boarding process and how you treat them once they’ve finished working with you. But how can you still nurture these relationships even after the project is all said and done? There are three simple yet powerful ways you can do so, and that’s what we’re going to cover in this post!

We think congratulations are in order! Since you’ve come to this blog post, that must mean you’re doing something right with your marketing, so we’re proud of you for getting to the point where you’re now officially overbooked. Although it’s stressful, this is a stage in your business that can open so many doors and opportunities that you’ve probably only been dreaming about until now!

First, though, we need to deal with the overwhelm and figure out how you can free up space on your calendar so that you can give your undivided attention to your clients, plus what to do with new leads. Keep reading as we cover all of these things and more in this blog post!

The client experience is one of the most– if not the most– important aspects of any business, whether service- or product-based. It’s one thing to perform your services or create your products well. Obviously we want to be exceptional in our craft and provide a great outcome for our audience.

But it’s a whole other piece of the puzzle to take into consideration how your clients feel working with you. What’s their experience like? What do they feel when they first learn about you through your social posts or website? How easy are you making things for them? How trusted do they feel that you’re taking care of them?

All of these points are crucial for repeat business, positive testimonials, referrals to more potential clients/customers, selling the experience, and eventually scaling your business. The cold hard facts are that people remember negative experiences with a business and use those to influence their next decision (a.k.a. running away) more than they do the positive ones.

We’ve learned a thing or two about client experience from our years of being service providers then transitioning to digital products, so we’re here to share our knowledge on how to create a premium client experience!

We know how much goes into creating an offer, wrapping it up, and getting it ready to officially present to the world, so we’re proud of you for pulling through. Now that you’ve had it out there for a while and have been nurturing your audience, you’re probably coming up on the need to relaunch it.

If you’re like, “Hold the phone! ‘Relaunch?’” Yes! What, you thought you could just launch your product once and that’s it? Unfortunately, as heavenly as that sounds, that’s not a very effective way to keep making money. No need to worry, though, because we just so happen to have relaunched probably more times than we’ve ordered from Starbucks (and that’s saying a lot).

With that said, we want to show you how to confidently relaunch so you can keep improving your offer and converting prospects into buyers!

You inevitably have to constantly talk about your offer in order to keep it top of mind with your audience. After all, according to the rule of 7, someone needs to see or hear your marketing message seven times before they finally purchase from you. That seems like a lot, right?

Well, talking about your offer doesn’t always have to mean you’re directly promoting it 24/7. There are other ways to indirectly promote your offer without driving your people away (because it’s almost guaranteed you’ll lose followers or list subscribers if all you’re doing is selling to them).

Keep reading as we dive into how to talk about your offer without wearing out your audience!

When it comes to running a service-based business, there’s one term that you’ve likely heard a lot– client experience. It’s honestly the sole thing that service-based businesses revolve around because it can make or break your business.

But what exactly does client experience mean? Why is it so important? These are the questions that we’ll be answering in today’s blog post!

Email can be such a game-changer for businesses that want to connect with their audience in a more personal way. When you compare your people scrolling upon a social media post versus getting valuable content delivered directly to their inbox, email is the way to go if you want to build authentic relationships.

Plus, email gives you an opportunity to share exclusive content with your list, making it even more valuable to your audience. Anyone can see your social media accounts and not follow you, but your subscribers have already signed up for the long haul and are ready to devour new content as it comes.

But email marketing is more than just creating a list and hoping people subscribe to it. It takes work to make sure people know about it, and even more work to make sure that they actually want to subscribe, which is where your opt-in comes in.

Since you’re reading this post, we’ll assume you already have an opt-in created (but if not, this is the post for you) and are looking for ways to market it. If so, you’ve come to the right place! Today, we’re going to share 5 successful strategies to market your opt-in, your freebie, your lead magnet - whatever you want to call it!