If you own a business, especially if a portion of your prospecting is done online, you have undoubtedly been asked, “What do you do exactly?”. We’ve struggled with this question ourselves in the past, and used to find ourselves stumbling over our words, feeling like we needed to adjust our elevator pitches based on who we were talking to at the time. It’s easy to become a little frustrated, although you can’t show it, because even though you understand your business and your business model, not everybody else does. Plain and simple, people are not in your head. They don’t read everything you write. And they definitely have no idea what you’ve already said to other people.

When selling a product or service, you are automatically categorized. You might be the local boutique or the big-box name brand, but these are just categories. And once you’re in a category, people compare you to others in the same category. Instead of making yourself or your business what you “think” you are supposed to be like, make it more about YOU.

Woah! What a way to start the year. January was a total whirlwind. In just a few short weeks we launched a new program, started a podcast and Emylee adopted Penelope! We definitely learned a lot, pivoted and restructured a whole bunch — so read on to see all the strategies we started to implement in January of 2017.

Why we do income reports?

In an effort to be as transparent as possible in our own business we have chosen to make 2017 the year we showcase the good, the bad and the ugly. That means we talk about money on months we bring home the bacon and on months we’d rather not discuss finances. We hope you learn a LOT from these reports. Replicate and tweak our strategies to use in your own business. Get inspired, learn from our mistakes and grow your own online business.

In preparation for working from home once we our babe was here, I did a lot of Googling. I mostly found articles that said stuff like “work while she sleeps!”, “time block your tasks!” or “don’t expect to do anything for at least 4 months!”. I hated all of that advice.

First, let’s get real for a second. I’m freaking napping while she sleeps (especially in the early days) or staring at her or hosting yet another person who has chosen to stop by to meet her. The thought of hammering out a blog post at that time was laughable

If you want to go fast, go alone. If you want to go far, go together. We know that heartfelt connections, strong relationships and soulful collaborations can transform a side hustle into a thriving small business. It’s hard being a solopreneur, and having someone to vent to, and brainstorm or celebrate with can help you accomplish twice as much. But taking the leap and committing to group work can be scary, so here are 5 conversations to have before choosing a business partner, so you can team up with confidence and success.

As creatives, we have a hard time taking time off. We compare our work days to those of the people we see online and think we should be working when everyone else is. But the truth is, we need rest and time off in order to create space for more creativity. We need to allow ourselves rest so we can better serve our clients and customers. In fact, this time off will give your mind a break from the stress and will allow you to grow your own creativity.

Today, we are going to talk about why taking time off is important for you and your business. In addition, we will discuss how rest can help boost creativity, when to take time off, how to make time for time off, and how to mentally prepare so you won't feel guilty during your time off!

It’s no secret that wholesale has my heart. While there is a LOT of work involved, one of the many reasons I love wholesale is that it has the ability to substantially grow your business! 

That said, how do you go from dreaming of big sales to seeing your product on the shelves of your favorite store when a Google search is enough to make your head spin?! Well, m’dear, it’s time to get excited because I’m giving you a step by step guide to setting your wholesale biz up for success! 

So, earlier this week, Emylee talked about what it was like to prepare for maternity leave. Boy, am I thankful for every waking minute of work she squeezed in before sweet Penelope graced this earth. It made my job a hell of a lot easier. As one might imagine, with Emylee gone I had grand plans to go into business overdrive, get #allthethings done, do all the research for the year ahead and take some much needed R&R while she was sneaking in snuggle time.

When someone says you’ll be doing a photo shoot, what is your first reaction? Stress? Anxiety? Fear? For most of us, myself included, being in front of the camera can be nerve-wracking. We want to be natural, but the focus of the lens can often turn us into stiff robots. What is the trick to being yourself and showing your spark? After doing hundreds of brand photo shoots and capturing all types of personalities, I’ve put together six tips to boost your confidence so you shine in front of the camera in your upcoming branding photo session.

So you spent your energy, a shiz load of time, and a whole lotta hope on creating a business with no borders. The idea was that you get to live the dream and work from home, on your own schedule, with just you as boss. You get to take coffee dates, sleep in, work late and have more flexibility than Simone Biles. You also know there’s some wiggle room for when you decide to bring a baby into the mix…..but how do you actually prepare for that?

When I was preparing our business for my own maternity leave people kept saying, “You can’t ever prepare for a baby.” Even though that’s true with regards to your little human, I wholeheartedly disagree when it comes to your business. You don’t have to go into your leave (whether it be for a baby, a sabbatical or time off for health) blind. In fact, you can go into it with a solid blueprint and business manual for how things will run while you’re away.