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How to Use Facebook Live to Grow Your Small Business

As a small business owner, Facebook is definitely not the hot place to be. With less than 5.5% referring traffic for our own site, Facebook was never the platform that made sense for us to invest our time on. Until they changed the live streaming landscape in August 2015.

Now, it wasn’t until February of 2016 that all accounts were able to use the streaming capabilities on their own pages. From August to February the only type of accounts able to use live streaming were celebrities and journalists. But it’s interesting to note that these two (very different types of people) were using Facebook Live in the exact ways that would be helpful for small business owners (see, our obsession with Amy Schumer was for research!).

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Learn, Marketing Guest User Learn, Marketing Guest User

How to Schedule Social Media Content using Post Planner

When it comes to social media schedulers it seems that it’s usually a bit of a piecemeal to get all the functionality you need for your business. The terms of service for each platform varies so much that it’s hard for one scheduler to be an “all-in-one”. So, while we still use and love Later for our Instagram scheduling, we haven’t really been in love with our options for posting to Twitter and our Facebook group.

When we were voicing our frustrations with our options someone in a Facebook group suggested we check out Post Planner. Holy Moly, were we impressed! First off, it’s $2.00 a month cheaper than what we were using (#DollaBills y’all) and it had some unique features that we didn’t even realize we were missing. If you’ve been considering Post Planner or if you already have it, but not quite sure how to use it, then read below for a full tour of our favorite features.

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Grow, Marketing Guest User Grow, Marketing Guest User

10 Ways to Maximize Your Blog Posts and Increase Your Traffic

How many times have you heard you need to blog regularly? All the time, right? 

And whether you are a natural or reluctant blogger you need to ensure that you are optimizing your blog to maximize the visibility of each post, your blog, and business.

Does this scenario sound familiar?

You finally write an awesome blog post that you are so so pleased with.

You lovingly publish it on your website.

Then you share on your social media profiles once…and then you stop.

You wonder why no one is reading it, no one is leaving comments, and you’re not getting traffic to your site. Zero…zilch…nada.

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Learn, Marketing Abagail Pumphrey Learn, Marketing Abagail Pumphrey

Super Saucy Blog Post Anatomy

We know that you're probably hearing every single day how important it is to have a blog. The numbers don't lie, the interaction with you audience is incredible and the value of what you can give can be a game changer. We also know that sometimes you put off something simply because you don't know the best way to go about getting it done. We want to make sure that you're using each and every post to its full advantage - it takes way to much time to prep those posts for them to not be working for you!

Today we're breaking down a blog post piece by piece. We'll tell you exactly what how your post should be laid out, what to include in it and how to wrap it all up. 

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Grow, Marketing Abagail Pumphrey Grow, Marketing Abagail Pumphrey

The 10 Things You Need to Know Before Making Your Blog a Business

I always knew if I blogged it wasn’t just going to be for pleasure. That wouldn’t incentivize me enough to keep going. I had to make my blog profitable. It had to be an integral part of my business. It had to give to me, but it also had to give to my business. 

Blogging for me hasn’t necessarily brought in the dollars and cents, but it has served as a foundation for my readers to turn into clients. When I started I really wish someone had sat me down and told me what I am about to tell you.

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Grow, Leadership Guest User Grow, Leadership Guest User

24 Ridiculously Useful Tips Every Small Business Needs to Generate Buzz and Plan Your Next Launch

Whether your new website is about to be revealed, you’re about to open up 1:1 coaching slots or a brand new product is about to hit your (digital) shelves it’s important to generate a buzz around it and create a launch plan. We know it’s hard to know where to begin. So we have come up with 15 organic ways to generate buzz and 9 steps to build your launch plan. Take it one step at a time and you are bound to see results. It's just that easy.  |  Think Creative Collective

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Optimize, Leadership Guest User Optimize, Leadership Guest User

10 Office Items that are Destroying Your Productivity

As self-dubbed “masters of productivity” we know a thing or two about what’s helping you stay on track and what’s steering you off course. Some of these things are simple and some might downright surprise you, but chances are you have at least one of these items in your office that’s straight up destroying your productivity. So it’s time to face the music and cut it out.

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Learn, Leadership Guest User Learn, Leadership Guest User

5 Ways You Should Legally Protect Your Business

You pour hours and hours of hard work into your latest content, course, product or service only to wonder, “what if someone steals this and sells it as their own? Can you contact them and ask them to remove it? What if they don’t take it down? Or what if they’ve been selling it as their own and making money off it?”

Or you’re 3 months into a 6-month service contract with a client when they suddenly change their credit card number and bails. Now what? You were relying on that money coming in and can’t afford to just let it go. But you didn’t have them sign anything, so how can you hold them accountable?

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Inspire, Grow, Leadership Abagail Pumphrey Inspire, Grow, Leadership Abagail Pumphrey

The Secret to Success is Smaller Than You Think

Success itself is arbitrary. It doesn’t mean you make a certain amount of money or have reached a level of fame. It is self defined. Success to me may not mean what success is to you at all. The thing about success, however, is that regardless of what you are seeking, there are always people seeking answers. “How do I get there?” There being the magical location where it all seems to fall into place.

People tend to ask those they view as successful, “How did you do it?” They assume that if they take the same steps, or follow the same path, they too will get there. Well, I am about to tell you that there is no answer, and there is no magic pill or pre-charted course. Success is made up of all the minute decisions that begin to add up. The small choices that make a radical change.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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