Google processes over 40,000 searches every second, which is 3.5 billion searches a day and 1.2 trillion searches per year worldwide.

My guess is that you can’t go very long without asking Google for an answer. Well guess what, neither can your clients. They are searching for your business right now, but the real question is, can they find you?  

If you have ever tried to search for your business by what you do, e.g. wedding photographer or what you want to be known for, e.g. natural light wedding photographer Boston, Massachusetts, and have been disappointed as to where your business ranks on the Google Search Engine Results Page (SERP), then you are probably in the market to hire an SEO consultant.

SEO consultants research and analyze the trends and best practices online to develop a strategy to improve search engine rankings.

One of the most exciting milestones for any solopreneur is getting to the point where they’re ready to quit your 9 to 5 job… and work as a full-time home-based business owner. The mistake that many solopreneurs make? Quitting their 9 to 5 jobs without a strategic plan in place for doing it in the most effective way possible.

Here’s the thing: if you give your two weeks’ notice and start working from home full-time without a strategic plan in place, you’re going to run into problems.

From ideation to outlining, drafting, editing, to formatting, consistently creating content for your business can feel like a never-ending to-do list. No sooner are you done with one blog post, vlog, or podcast episode, and it’s time to move on to the next one.

But what if instead of creating more content, you could just add just a few extra steps to the content you’re already taking the time to create and turn it into two, three, or even four additional pieces of content?

That, my friends, is what’s called content repurposing, and if you do it strategically, you can save a ton of time along with your creative sanity.

Woah! What a way to start the year. January was a total whirlwind. In just a few short weeks we launched a new program, started a podcast and Emylee adopted Penelope! We definitely learned a lot, pivoted and restructured a whole bunch — so read on to see all the strategies we started to implement in January of 2017.

Why we do income reports?

In an effort to be as transparent as possible in our own business we have chosen to make 2017 the year we showcase the good, the bad and the ugly. That means we talk about money on months we bring home the bacon and on months we’d rather not discuss finances. We hope you learn a LOT from these reports. Replicate and tweak our strategies to use in your own business. Get inspired, learn from our mistakes and grow your own online business.

Flashback 2 years. I was completely unhappy. I didn’t like what I was doing with my life. I didn’t enjoy work anymore. I was totally burnt out. I would fall asleep at 8 p.m. and I was still consistently (and constantly) exhausted. I knew I had to do something about it.

Since I could walk I have always been one to take action. If someone scraped their knee on the playground, I would run to get the nearest teacher. If someone was struggling in school, I would offer to help them through their problems. If friends are struggling with a dilemma, I listen and give advice. But the moment the tables are flipped and I am the one who needs help, I am typically floundering.

Hiring new consultants, contractors, and team members is a big step in your business, but once you’re ready to take it your workload decreases and your business is able to improve in multiple ways, leaving you to work on your strengths and be the bad-ass lady boss you are (instead of the boss, chief bottle-washer and Jill-of-all-trades).

A blog editor may not have made the top of the list when you dreamed about bringing someone on to help you. But…

You only have twenty-six small letters and a handful of dots and dashes to wow, inspire, share, create, and convince. Surely you want to combine these in the best way possible?

The best and the worst thing that you can go through as a biz owner is raising your prices. It's awesome, because it means that your business is growing, but it always has the potential to be super awkward and uncomfortable when you need to have a “the price is going up” conversation with your repeat clients. Here are some super simple ways for you to handle a price increase with your clients in a way that will make them love you more than ever.

What’s the first thing that comes to mind when I drop the word ‘gratitude’? Maybe you think that gratitude is something you do once a year at Thanksgiving. Or maybe you think that gratitude is something you do after business hours, like writing in your gratitude journal before bed. Well, babe… if that’s the case then you’re missing out.

Gratitude does have a place in business. In fact, it’s the one crucial business strategy you’re missing out on.

You're a new business owner – you're small, but you have BIG dreams. When your empire does start to grow, are the platforms your business is built on designed to grow with you, or will they crumble under the weight of your big, badass empire of a business? 

Squarespace is a website platform that is going to grow with your business, without blowing your budget when you're just starting out.That's exactly why I love it. 

So, why should you make the switch to Squarespace? Here are the top 10 reasons to get on board with this platform.