Your business is missing its marketing department: let’s talk social media for a minute. When was the last time you sat down and looked at your social media efforts with the eye of a business boss? Are you able to look at your posts on the various platforms you’re on and tell us the data? Do you have reasons as to why you posted that image or that caption on that day or time? Or is what you’re doing on social media similar to your mindset when you’re strolling through the Dollar Spot at Target?

Look, we’ve all been there. We create accounts for our business on all the platforms and post here and there thinking we’ll unlock the code. We keep half-assing our presence and wondering why we’re not A) growing, B) making sales, and C) enjoying it. We look at everyone else’s account and think that they’ve must have found the magic pill for social media success.