Booked Out, Ideal Client

Generate Consistent Leads and Create a High End Client Experience

You’re working your tail off in your creative service-based business.

Your life is all about clients: finding them (where ARE they??), landing them (and competing on price makes your feel like you’re charging so much less than you need to if you want this biz to be sustainable), making the ones you DO find happy (so much so that you find yourself delivering WAY more than you originally agreed to)...

And maybe you’ve convinced yourself that this is just how life has to be if you’re going to do what you love for a living.

You’ve put a limit on your own possibilities. You’ve stopped short of your potential.You have a limited view of what you are capable of, but we know you were made for more. You need to close the loop and maximize the success of your business.

Believe it or not, this isn’t the top, you’ve just reached a glass ceiling and it’s time to break through.

You are ready for more and it’s time to think bigger. Does that scare you? I mean, you’re putting EVERYTHING you have into what you’re doing now - how could you possibly do MORE?!?

We’re gonna give you a mindset shift today, friend. Because you are THISCLOSE to having infinite possibilities for this biz of yours at your fingertips.

But here’s the thing: We don’t just want your business operating past the average failure point. We want it thriving, we want it growing. We want you to be living with more freedom than you thought possible.

You’re working your tail off in your creative service-based business. Your life is all about clients: finding them, landing them, making the ones you DO find happy. And maybe you’ve convinced yourself that this is just how life has to be if you’re going to do what you love for a living.  |  BossProject.com

Without a growing business, you will struggle to create the lifestyle or impact that you desire.

You need clarity, connections, cash and clients to create movement. Without a growing business, you will simply be stuck, going around and around on the Merry-Go-Round, which will reinforce your negative beliefs that you will fail and what you want isn’t really possible.

What if instead you believed your purpose is important. And you went after it with a full heart.

Let’s establish the obvious:

In order for you business to grow you need profit.

In order for you to get profit you need clients.

But what if you didn’t necessarily need to be constantly finding MORE clients?

Instead of having to reinvent the wheel every time you wrap up one client wouldn’t it be great to have a system built in to automatically generate you new (qualified) leads?

Guys, once you create a system to do this business will look entirely different.

You will no longer feel distracted or overwhelmed with what needs to happen next. You won’t stress about where your next client is going to come from. Reaching your revenue goals will be easy. Heck, business will just feel easy.

But how does that happen?

First, we need to lay the groundwork for providing your service in a way that not only attracts incredible clients who are excited to pay your prices, but who come back for repeat business and send incredible referrals your way.

An Experience > Years of Experience

The key to this strategy and all those fabulous results we just went over is right here: you need to create a VIP Experience.

Notice I didn’t say: you need to rack up years and years of experience doing your job. I didn’t say you had to work for free for a long time and build the perfect portfolio. I never mentioned that you had to have already clocked your 10,000 hours or else you can forget about making a living.

The reality is that in today’s world, people aren’t necessarily making their buying decisions solely based on how many decades the service-provider has under her belt.

And yet, I see SO many creative service business owners holding themselves back because they don’t have decades of learning, practice and mastery yet.

So let’s try this: Think about how you make choices in your everyday life:

  • Do you only consider the family doctor who’s been practicing 40 years or do you feel drawn to the one who gets your life and understands your desire to mix traditional and natural medicine?

  • Do you go to the hair stylist that’s been doing this so long she does more perms on people your grandma’s age than bobs? Or do you go to that salon downtown that pours you a glass of champagne as soon as you walk in the door?

  • Do you hire the nanny who watched you as a kid or are you looking at non-traditional day-cares that include Montessori activities daily in their facility?

  • Do you choose the professionally trained interior decorator who loves formal wallpaper and heavy curtains or do you like that mom-blogger who does this on the side, but she totally gets your Scandinavian vibe and has a sweet process she walks you through every step of the way?

Let’s be honest: unless someone is operating on your body, the number of years of experience they have isn’t the only crucial deciding factor in if you want to hire them.

But the experience they create - the one that makes you feel welcome, heard and understood. That’s what makes the difference.

You would pick An Experience vs. Years of Experience all day long.

How to Stand Out

You know you have to focus on strategies that work for your business.

You know you have to attract more quality leads.

You know you need sales, hell, that might have been the most obvious.

But how do you stand out and create an amazing experience for our dream customers, right?

By now, you may have convinced yourself you need to make something, over the top, Disney-level greatness to even be considered stand out quality. The truth is, it’s so much simpler than that. You simply have to make people feel welcome, heard and understood. Everything above and beyond that is sprinkles on top.

When you are on that discovery call - it could be so small. Child comes blaring into the room. “Excuse me, let me go into a quiet room real quick so I can give you my undivided attention.”

When you are in a potential client meeting repeat their own words back to them. Show them you listened. Ask them additional questions so you are both super clear what is expected of one another.

When it’s time to move forward with a contract, walk them step-by-step through what will happen next and how to project will be accomplished. Be clear on timelines and when you will be in touch next.

Think of small ways to be polite, show some hospitality, fully listen and ultimately communicate well.

These small things add up and make a massive impact.

Surprise & Delight

We mentioned sprinkles...well there is always room for those.

It’s time to surprise and delight your customers. It could be as simple as a handwritten thank you card when they first become your client, or a more elaborate surprise somewhere throughout your process of working together.

Some fun ideas that don’t cost a fortune (or you could build into your price):

  • Welcome or Thank You Gift (truly consider what they would love)

  • Cheeseboard or Bottle of Wine at a meeting

  • Extra deliverables that weren’t originally included in their contract, but will make them swoon - i.e. free business card, free 8x10 for grandma, free social media prompts/copy

  • Delivering ahead of schedule

  • Sharing your progress with a client on your social media and tagging them

  • Including sneak peaks even when you aren’t quite ready to show them the whole thing

Little things like this take a project from. “Uh, are they even working on it? Idk if I picked the right person for this.” to “Holy moly, look what they did for me! I’m so impressed, you should check them out.”

Referrals & Recommendations

Communicating well, making people feel heard and maybe even surprising them a bit along the way is going to make all the difference in the world. Not only will they love what you created, because you were both clear on what was expected. But they will be so pumped about the experience they are ready to share with their friends.

Take your clients that are hot out of your experience and ask them for referrals and recommendations. And by golly follow up on them while they are hot.


OK, but now what?

Now, that we’re clear on how to create this experience for our clients, what happens next? You might be thinking it’s time to add on another service. Or maybe even a digital product. Or perhaps exploring serving a wider audience.

Do not make this critical mistake.

You have a business that hasn’t fully realized all the opportunities right in front of you. It is your responsibility to nurture it and give it what it needs in order for it to grow.

Remember, we’re here for the long game, not the flash in the pan results.

So how do we make sure we’re staying focused on the right things?

The Infinity Loop

You have infinite ∞ possibility.

When you unleash the power of the infinite loop - your business grows sustainably by utilizing the 4 key areas in your business.

You will have a new provided freedom knowing you have an endless supply of potential clients. In the next 12-months you can simplify your business into one continuous lead generation and sales machine that is generating consistent sales revenue. You will have more clarity than ever in your day-to-day operations.

And this will allow you to live with a greater sense of calm, even as your business grows. You are completely booked out and ready for a new set of challenges.

But how do you untap that dream lifestyle / business / workday? By relying on The Infinity Loop.

I’m going to let you in on a secret: most small business owners aren't using what they've already built to its fullest advantage. You get distracted by all the flashy strategies hoping something will stick. You are moving on when you’ve barely started. You are ignoring what is already working. And you are leaving so much on the table.

ALL I want you to do right now are these 4 steps...and see the incredible possibilities that open when you do...

Focus

With focus you remove distraction, gain clarity and simplify how your business operates. You quit wasting resources pouring yourself into strategies that were never really getting you anywhere. You avoid shiny objects and know exactly how you should be executing.

Attract

You save time by only attracting the right people. Bringing in qualified leads by the handful. You have an established referral engine that allows you more time to focus on your craft and less time on hunting down your next client.  

Sell

You effortlessly close deals and make more sales. You create cash flow to generate momentum in your business. And even treat yourself to a few well deserved things - like that vacation you’ve needed for forever, or the new countertops you’ve been eyeing.

Experience

You create unforgettable experiences for your clients. You receive more social proof - because let’s be honest, all your clients LOVE you. You have deeper, more meaningful relationships, the kind where you feel the impact in your bones.

In case you’re new here, this article you’ve been reading is actually the last in a four part series (you can find links to the other posts in this series at the end. And when you string together the pieces from this series: finding your focus, attracting clients, effortless sales, and now crafting and experience, you’re doing more than just having a “better business.”

You’re creating simplicity, abundance, freedom and clarity both in your business and in your life.

And so much of this is being completely overlooked by online marketers today.

Which is unfortunate because these variables when put together in this order allows for faster, more sustainable growth… one that doesn’t rely on social media, an email list or blog traffic.

And the beauty of it is that it doesn’t stop there, you can continuously go through the Infinity Loop and continue to see more and more results. You won’t be spinning in circles anymore, you will be seeing geometric growth.

This uncharted potential is only possible if you continue to go through the loop in the same order. The order is crucial, and it must always start with focus.

I’ve never seen a system that works so fluidly and allows you to see results so quickly.

Resolve and commit to this system. Utilize this guide to strengthen the work you do.

We want to help you take it further.

If you are ready to Start with Services and be a booked out creative than we’d love to see you join our exclusive community. This application only Facebook group was designed to help you see results and untap your hidden potential. Our hope is to guide you through this journey - from here to there - we’d love to see you join us.





Ideal Client, Profitability, Booked Out

How to Get Clients Even if You Hate Selling and Pitching

Do you ever find yourself on the word vomit train when attempting to sell anything? You know the one that makes zero stops and is stationed in Awkward Townsville? The one where you’re chatting with a potential client and you find yourself having the out of body experience where you hear yourself doing things like…

  • Overly explaining what it is that you do to justify your service

  • Adding on additional promises because you don’t think they’re convinced of the value

  • Filling silences with discounts or amendments to the process just so they say something

  • Feeling like you’re a fraud because what you offer isn’t all that special when you say it outloud

Yeah, been there.

If you find yourself doing any (or all) of that, there’s a huge disconnect in your selling process. You know it and your client knows it.

So you convince yourself that you’re just not good at selling.

Or that your market can’t afford to pay you what you need in order to run your business.

Or that you’ll never be able to convince your prospects why they need to hire you.

If you had a tried and true approach to “selling” your service you wouldn’t have to be in this position. No more Conductor status of the Word Vomit Train.

No more feeling icky or slimy or like you’re tricking your clients into hiring you.

Without a reliable selling strategy you're likely leaving thousands of dollars on the table. But more importantly it’s leaving you feeling inadequate about your service and it will 100% be the reason why you end up quitting.

So how do you fix it?

  1. Understand your results

  2. Use the PITCH formula to close the deal

Before you can even begin to serve you need to know the exact role your service plays in your client’s life. Most people sell their service like a product. When in reality it needs to be sold as a result.  |  BossProject.com

UNDERSTAND YOUR RESULTS

Before you can even begin to serve you need to know the exact role your service plays in your client’s life. Most people sell their service like a product. When in reality it needs to be sold as a result.

Most service based business owners will hype up the features of what their service provides. For example, a web designer might spend more time talking about how many pages they offer in the package, the optimization of those pages, etc. Basically, what your client gets out of it all.

Successful business owners tap into the emotional results of their service. What will life look like after your client experiences your service? What will change? What will be better? What will they have?

As soon as you can create an emotional relationship for your client with your service you’re off to the races.

PITCH

Now that we’re armed with the true purpose of our service it’s time to PITCH. We’ve already taught you how to get in front of warm and qualified leads.

If you haven’t spent time doing that piece yet, go back. We want you knocking this out of the ballpark and it works best on leads that already know, like and trust you.

P.I.T.C.H.

This method, when used on warm and qualified leads, will be your secret weapon to closing clients faster and confidently. Just imagine a world where you don’t have to send another awkward follow-up email asking if someone wants to actually work with you or not. *Dream*.

These steps within this method are all played out in a single conversation, ideally in this order. Before sitting down in this meeting you need to be prepared. If we’re wanting to avoid those awkward follow-up emails you need to come ready to close the deal in this meeting. Be sure to print out and bring a copy of your contract and proposal.

Most service based business owners make a crucial mistake by only relying on follow-up conversations to close the deal. The PITCH method shifts this way of doing business so you can close more deals on the spot (and get paid faster).

Step One: Prove That What You Have Is What They Need

This is where your skills of talking about your service as a result instead of a product truly comes in. You don’t need decades of experience, a beefy portfolio, or to even be the expert at what you offer.

You simply need to believe in the power of your service.

Try framing this conversation using phrases that assume you’ll be hired. Let them know how their life is going to be different once they start working with you. Try using a phrase like this:

“...After working together you’ll have…”

This is called “The Assumptive Close” and it’s a tactic that works time and time again. If you’ve played your part well up to this point this specific piece will play a huge part in you landing this client.

Step Two: Iterate Their Words Back to Them

What you’ll want to weave in next is the fact that you understand and hear their needs. This not only helps you understand where you’re role in serving them truly is, but it secures confidence from your client early on.

Try using phrases like:

“...So what I’m hearing you say is…”

“...Based on what you told me…”

After working with many clients ourselves, we know that great communication is one of (if not the) biggest factor in the relationship. Showing them that you understand their desire and need for hiring you on Day 1 is crucial.

This isn’t just a “sales tactic”, guys. Letting your potential client feel heard and understood goes and incredibly long way in starting out your work together on the right foot, and set the stage for a more connected and long-term relationship.

Step Three: Talk Them Through Your Process

At this point you’ve established that you’re the woman for the job and made it clear you understand what they need and why. Now, it’s time to walk them through how this all works.

This is, personally, one of my favorite parts of the PITCH process. It enables you to get in your zone of genius, geeking out on your process. This is another crucial place to use assumption wording. Remember, they’re going to absolutely decide to work with you, so talk like it! Try using phrases like

“Once we get started next week this will be our first step…”

“After you get your proofs back we’ll be able to move on to this part of the process…”

You’re accomplishing two very important things at this step:

  1. Get the client in a world where they’ve already said yes to working with you

  2. Get the client total understanding of every step of the process

At this point your client should be grinning ear to ear, nodding along and agreeing with your statements - clearly excited and ready to get started. If this is happening your final two steps of this process will be a breeze.

Step Four: Clarify The Contract and Next Steps

You think you might be heading into boring or uncomfortable territory, but trust me, this part is just as crucial as the rest. Outlining clear parts of your contract not only protect your client, but it protects you. Both of you need to be on the same page from the start.

We suggest having an actual contract with you that’s ready to sign (we prefer physical, but you can bring it along digitally). Once you’ve outlined your terms it’s important for you to cover the very next step for you client. Even though you outlined the entire process above it’s time to take it back to the beginning. It’s important to use clear language here, like:

“These are the important details of the contract I wanted to point out and here’s what they mean. Once you sign, I can take your deposit today, and here’s how the rest of your payments will process. With that deposit in hand we can get started right away, so let’s look at the calendar to schedule our first meeting.”

Step Five: Here’s The Price

Let me say a quick word about pricing before I outline this step. We believe in pricing transparency every time. That means, no client should get this far into the process without having some idea of a range of what it’s going to cost to work with you.

It does a disservice to your client to not share expectations early on and it can be a huge waste of your time if you don’t. This could look differently depending on your business, but we’ve added a single sentence to our inquiry page and it’s done the trick.

“Client should expect to spend between $XXX and $X,XXX when working with [Name of Business]”

Dealing with sticker shock is a killer to closing client deals for both you and the client. It’s awkward, it’s uncomfortable and it makes both people feel inadequate.

Ok, I’ll rest my case for pricing transparency (for now).

Alright, so you’re at this part of the process. And it’s one where, in the past, you might have been Major of Awkward Townsville. It’s okay. We’re going to fix that.

However long you think this conversation should be...cut it in half. Seriously.

Your only role at this step is to state the price and hush it.

The desire to keep talking after stating the price is because you’re uncomfortable, which I totally get. However, your client deserves this time to process and go through her own mental checklist before you chime in.

Funny story: before I perfected the PITCH method I was trying to land a photography client. I said the price and felt the need to fill the silence with word vomit. I ended up offering her a discount before she even had a chance to open her mouth and say anything about the price simply because I was uncomfortable.


An improvement in your PITCH will drastically increase the amount of clients you land and your confidence in the process. This, like so many things in business, takes a bit of practice to perfect. But by following this method you’ll have a step-by-step system to rely on the next time you’re sitting in front of a client.

By utilizing the previous two steps, Focus and Attract, you’ll be able to craft an amazing experience for you and your client. Remember, at the end of the day, you’re here to serve. We know that’s at the heart of why you do what you do.

If you would like more assistance in getting booked out we’d love to help you in your journey over inside our private community, The Booked Out Creative. Hit the button below to apply to join.

Business, Ideal Client, Services, Booked Out

You're Building The Wrong Business (And It's Making You Broke)

Many service based business owners look in the mirror and feel like they’re not enough.

You know what I’m talking about…

It feels like you’re still playing “pretend business” and you’re wondering if you’re even smart enough to figure this all out like it seems like everyone else has.

This convinces you that the only way to get clients is to do what works for everyone else - posting 3x a day on Instagram, blogging “value add” content, showing up in Facebook groups where you *think* your client might be and so on…

You’re listening to countless other business owners tell you that doing all that ^ is what’s going to work for you...so why isn’t it?

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.

And when you rely on strategies that weren’t built for your business, you are tricked into thinking that you are inadequate.

You start using these tactics as your guiding light; judging yourself on how well you’re implementing them or getting results from them...even when they aren’t working for you.

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.  |  Boss Project

The Big Mistake: You’re Missing The Real Problem

The reason you and SO many talented service-providers fall into this try-all-the-tactics trap, is that you need clients.

Right?

Every new tactic that pops up in front of you seems like something that could work to get that next client in the door, to get you paid, to make it so you can actually make your business work.

So the REAL problem at the foundation of everything is this: You don’t have a predictable and proven way to get clients.

And when you’re constantly concerned about where your next client is going to come from, it’s nearly impossible to grow your business with abundance.

Scarcity takes over…

...and that’s when you make the crucial, but oh-so-common mistake: you continue to add on layers and layers of “shiny objects” to your business (think about when you’ve added on a digital product, started talking to a larger audience, decided you suddenly need to start a membership…). These decisions cost you money and are absolutely putting the potential of your business at risk.

Your drive is there, but your clarity is missing.

Your focus is in the wrong place.

You’re trying to make tactics work, rather than just going back to the foundation and simplifying: first get clients, get booked out, THEN work on growth from there.

You just need a system that focuses on getting that foundation strong.

One that’s actually designed for how your service based business operates.

Without it, you will continue to feel like you aren’t cut out for this.

We were there and we were sick of it.

That’s when we clearly saw that to create a sustainable service we had to focus on getting consistent clients. Period.

No more chasing down “everyone else is doing this” tactics. No more distractions that look good from the outside but don’t fill up a client roster.

Because there are countless service based business who are just getting started or are trying to get more clients that fall victim to this lack of focus. Let me show you.

Lesson 1 - The Tale of the Two Businesses

Especially when it comes to the creative service based industry many business owners come online (hello, you’re here) to learn how they should go about growing their business.

You’re promised “freedom”. And endless clients. And the ability to “make six figures without ever leaving your house”.

You’re inundated with strategies to help you… grow online.

“Get 10,000 blog readers in 30 days!”

“Get your first 1k Instagram followers!”

“Design your opt-in to get your next 100 subscribers!”

The problem is, those strategies aren’t designed for your business. They were designed for businesses that don’t have a 1:1 client model. Ones that NEED high numbers of blog readers, Instagram followers, and subscribers. Think about online education companies, like ours.

Remember, we don’t have 1:1 clients.

So our tactic to fill our courses and podcast listenership is going to look SO different from how we’re showing you to book out your service-based business.

But that distinction is SO easy to forget in today’s shiny online world!

So here’s what happens: You spend your nights and weekends totally crushing it learning strategies for a business you’re not running.

And so weeks and months and *gasp* years go by and when you’re still struggling to build your client base. You’re left wondering what’s wrong with you.

Because you did everything right. Truly.

You were simply deploying the wrong strategies for your business.

Those strategies, in and of themselves, aren’t wrong. We love them.

But they’re Long Term Strategies. With a capital L.

And you’re expecting them (heck, needing them) to work right now.

If you continue down the path of learning these sexy and fun strategies you will probably get some clients. I can’t say that you won’t.

However, what I can say is that it will feel like you’re constantly hustling for that next client. That you’re always having to refine who you’re talking to, how you’re getting content out, and who you’re getting in front of. It’ll be extremely difficult to track exactly what’s working (aka landing you clients).

You will feel like you have your mind in 17 different places. Your brain will never shut off.

You’ll begin to lack confidence that what you offer is any good and that maybe you aren’t cut out for this.

Are you beginning to feel any of that coming?

Compare all that ick to the small business owner that no longer thinks about where her next client is coming from (or if they’re the right fit, or if they’ll pay). When that business owner goes about her work she’s literally freed up an entire part of her brain that no longer has to worry about where the next paycheck is coming from.

She gets to think about fun things like…

“What can I add to this experience to make my client happier?”

“What can I improve in my process to speed up the project?”

“What do I want to watch on Netflix tonight?”

When that brain space is freed up you get to work on your business instead of just in it. And that’s the secret sauce, my friend.

The advantages of ignoring online (for a while) and focusing on perfecting your client acquisition process first is crucial for the success and sustainability of your entire business. But how do you do that when you don’t have any more time in your day?

Lesson 2 - Identify Your Tasks

Right now it’s pretty much a guarantee that you’ve monopolized your time with tasks that aren’t actually revenue generating. You’ve convinced yourself that they’re worth it for the growth of your business, but your business needs money to grow, not an audience.

Before we can teach you strategies to land clients quickly you’ve got to clear up your schedule first. Here’s what I want you to do…

I want you to look back at your last week or so of work and right down the tasks you did. For every single day. If you’re memory won’t go that far back (#guilty) then just start today. From the time you stepped into your office to the time you stopped work, what were you doing?

Once you have all of those items listed I want you to run them through an evaluation filter. Ask yourself these three questions: (Put a check mark next to each task for every time you answer “yes”.)

  1. “Do I enjoy this task?”

  2. “Am I efficient at this task?”

  3. “Is this task effective in landing me (or keeping my) clients?” i.e. there is a direct return (yes, $$) OR it is required/vital/necessary to keep your business running

quote_evaluation triangle.jpg

Now we’re going to categorize these tasks so you know what to do with them.

2 CHECK MARKS OR MORE

For everything that got 2 check marks or more I want you to make a decision:

You either need to:

  1. Do

  2. Decide

  3. Delegate

There are some things that you won’t be able to delegate (just yet), but I bet there’s more than you think.

BTW: When we talk about delegating here we’re not always talking about hiring it out to a VA or a contractor. There are plenty of systems and tools you can utilize to take something off your plate (like invoicing, email reminders, project management tools, etc).

quote_eisenhower chart.jpg

1 OR 2 CHECK MARKS

For any tasks that only got one checkmark you need to make a decision:

  1. Do

  2. Decide

  3. Delegate

  4. Delete

I’m going to go out on a limb here and say that the majority of those tasks just need to be deleted. Without pause.

However, there are going to be some that your business might still need to have done to function (like bookkeeping). That’s one that you can easily delegate to a person or a software or just work on getting more efficient at.

Spend some time really evaluating each individual task. Repeat this process for every task you run into in an average week.

By the end of this exercise I want you to have taken tasks off of your plate so you can create time to focus.

This exercise will be tough. You’ll need to be able to defend everything that’s on your plate, especially if you just “enjoy it”. Trust me, I get it.

You might even trick yourself into thinking all those tasks are effective in landing you clients. When that happens, you need to find the receipts. I want you to trace back where your last few inquiries and clients came from. If they DM’d you on Instagram, how did they originally find you? If they filled out the form on your website, how did they originally find you?

Take it back to the source so you can begin to work with true data instead of what you think is happening. This is where the magic and ease happens.

You are going to be shocked at how FEW activities you actually need to be doing to actually get clients.

When you have this new focus and you are spending your time on fewer things the more effective you become.

What Life Looks Like Now

Once you’ve gone through this process, you should have a good idea of exactly what’s working to get clients and you can seriously focus on those areas.

A word of warning: it's going to seem too easy. In a word that’s telling you to do all. the. things. to market your business online, I want you to resist the temptation to keep adding tactics back in. Remember, the goal is to create a process personalized to YOUR business so YOU can rock it.

And to FOCUS on what will actually get you clients and get you paid.

We’d love to have you share what you’re deleting off your plate. We want to cheer you on as you work through this exercise and begin to shift your mindset on how you get clients.

We’re happy to welcome you to our exclusive Facebook community, The Booked Out Creative. You can apply to join by hitting the button below.

Social Media, Profitability, Planning

How to Get People to Follow, Like & Buy from You

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.

Sounds pretty dreamy right? Someone finds you online. They are interested in what you have to offer and learn to more about you. They like what you do, say, and sell and eventually buy. Well folks, to make this happen you really have to focus on a couple of key things.  |  Think Creative Collective

Plan

Do you think any Fortune 500 company started growing without a plan in place? Seems totally obvious, but also extremely easy to skip. Here are a few of my best suggestions to help you put a plan in place:

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Next you must generate content both on and off your website that showcases your expert abilities, knowledge and crazy awesome skills. 

Authenticate

No one likes buying from any ordinary “company.” They like buying a story. They would much rather purchase a “persons” goods or services, instead of some mythical 3rd person. Make your brand personal. Use an authentic voice. 

Sell

I know what you are thinking. I am not a sales person. I just want to be creative. Can someone just pay me without me having to give them that icky sales pitch? You can skip all the slimy steps if you focus on getting your audience to know, like and trust you.

The Hard Lesson

What I learned the hard way was if I want my dreamiest of clients to find me, follow me, like me and later buy, I need to know who they are just as much as they need to know me. This meant I have to turn on the hyper focus switch to grow my email list! In 2 months, I quadrupled by list by implementing some simple strategies.

 


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Facebook Groups, Social Media

How to Use Facebook Live to Grow Your Small Business

As a small business owner, Facebook is definitely not the hot place to be. With less than 5.5% referring traffic for our own site, Facebook was never the platform that made sense for us to invest our time on. Until they changed the live streaming landscape in August 2015.

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Now, it wasn’t until February of 2016 that all accounts were able to use the streaming capabilities on their own pages. From August to February the only type of accounts able to use live streaming were celebrities and journalists. But it’s interesting to note that these two (very different types of people) were using Facebook Live in the exact ways that would be helpful for small business owners (see, our obsession with Amy Schumer was for research!).

So, before we can get into the amazing impacts that Facebook Live can have for your small business, let’s squash some myths, and give you some tips.

  1. Periscope is practically dead. Although there are still some diehard ‘scopers out there who refuse to leave the platform most everyone else has jumped ship. The idea for the two are the same: you open the app and go live. The ease of going live is tremendously easier inside Facebook (one app for the win), there are next to 0 spammers and creepers (especially if you are Live in a group vs. a page), it’s easier to go back to type responses to comments (once the video has ended), and it can live forever if you so wish.

  2. Speaking of going live in a Facebook group...this is the only way we use the Live features. Facebook gives you the ability to go live on your personal page, your business page, or within any group you’ve created. Way back when we started our business we created a Facebook group so we could easily converse with our audience, let them know about new things coming, and provide support. It’s now grown to almost 4k members (and growing on average by about 431 members per month). It makes the most sense for us to converse here because these are the people who are truly invested (not only in their business, but in learning). If we’ve already got an eager audience why wouldn’t we cater to them?

  3. If you’ve been thinking about going Live, but don’t know where to start, it’s okay. Our first couple of Live streams didn’t have much of a plan or an audience. Until your audience starts to see that you aren’t just going Live for the heck of it they will tune in. Our views and engagement go up every time we go Live. We recommend having some talking points ready so you’re not a blubbering fish on live stream. Even if no one shows up, remember that your audience can watch it later, and you’re getting good practice!

  4. Just like any other platform if you aren’t being consistently present it won’t work. One Facebook Live won’t make you 6-figures on your next launch, but you can build the relationships with your audience to build on the goal.

Okay, so now that we’ve got that out of the way and we’re all on the same page, let’s move forward with The Super Duper Facebook Live Strategy for Growth Plan (did you read that like a gameshow host?).

At the end of the day what anyone’s audience wants is a closer connection, and more scoop. It’s why we follow celebrities on social media platforms and it’s why we’re addicted to their Live streams. We feel like we’re taking a peek behind the curtain and we love it. Now, don’t confuse this comparison with the idea that we want you to celebritize your business. We’re not asking you to chase that status at all, but what we do want you to mimic is the purpose. So how can we make that happen?

Get Real

This is one of the biggest benefits of going Live, hand’s down. Right now (depending on your other social media efforts) you might just be digital biz with no real human-ness to you. Going Live solidifies that you are in fact a real person, with real feelings, opinions, and personality traits. Showing these off gives your audience brand new ways to connect with you.

Oh, you have the same Ikea rug in your living room as me? TWINS

Oh, you talk really fast and use your hands to make a point? ME TOO

Oh, you sit in the Target parking lot to catch a quiet moment before browsing the dollar spot? I DO THAT ALL THE TIME

See now how we can begin to feel like we relate, and know each other on a different level? Yeah, this is business gold. This is the turning point where people will buy because they either kind of like or need your products or services to the point where they will buy just because you are kinda their internet BFF.

Give Sneak Peeks

Creating a new product? About to launch your new website? Have new packaging to show off? Let’s see it on Live! These are all great opportunities to give your audience on Facebook Live the VIP treatment. We all love to see something or find out something before “everyone else” so consider teasing whatever new thing is happening in your business as a Live stream.

Tell them how excited you are, ask for feedback, as for beta testers, show the new thing off even if it isn’t finalized. Guess what this will create? An eager line of people ready to buy whatever new thing you just teased. Boom.

Show Behind-the-Scenes

We’d all like to believe that we live in these Pinterest-worthy offices, in our HGTV ready house, and we’re always wearing pants. That just isn’t the case and that’s okay. Don’t let perfectionism hold you back from showing some behind-the-scenes action.

Maybe your audience wants a tour of your office or workspace? Maybe your studio is a hot mess with a huge custom order that is about to go out? Maybe you’ve got a wild set up for those new course videos that need recorded?

These are perfect opportunities to show your audience what it takes to create and make in your business. Once we get the big picture (you mean those watercolor tumblers don’t just make themselves??) we begin to understand and appreciate the hard work it takes to make the final product. This leads to a better understanding of your time frame, price or quantity. Customers who “get it” are the best customers.

Give, Give, Give

When all else fails (as in you don’t think any of the above examples will work for you) then you can focus on giving. Educating, inspiring, helping, strategizing, whatever works for you, do that. In our business model we’ve found that the more we give the more that comes back to us in outstanding ways. The better experience we can provide our audience the happier and more fulfilled they’ll be.

If we can establish our expertise enough in some Facebook Live videos that you go buy #AllTheCourses, great. If we show off what we know and it helps you right then and there, great. It’s a total win, win.

Consider taking the topic of an old blog post and dive deeper in a Facebook Live. Or maybe you learned something in biz/life this week that your audience could benefit from? Maybe you came across a quote that you just needed to hear so you talk about it on Live?


Now for your homework (homework in a blog post is kind of how we roll). We want you to pull out a calendar right now. Pick some dates that you could go Live on your page or in your group. Set it in stone. Then go through this post and brainstorm what you could chat about and provide on camera. Assign topics and a few bullet points to your dates then tell your audience that you will be there LIVE! Build up hype around your videos so your people know that you’re even doing them. Then just do it, hit live, take a deep breath and go for it.

P.S. We like to use this iPhone tripod while Live streaming to avoid shakiness.


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