Generate $1k in the Next Two Weeks with my Pre-Sales Method

PodcastScaling

Mar 13

Episode 830: Show Notes

The irony of pre-sales is that most of the people who hesitate to utilize them in their business already do pre-sales all the time! They just never call them that. Pre-sales are the perfect tool for anyone wanting to sell more digital products and courses and, as you’re listening to this, I am in the middle of my own pre-sale pitch. Being in the thick of the process, this is the perfect time to talk about it on the podcast.

Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started!

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You’re Likely Already Doing Pre-Sales

If you are the kind of person who has ever offered services, you are in fact, doing a form of pre-sales. You are telling someone about what you will do for them and they will often pay, even in full, before you do the work. But when we start to talk about digital courses or products, people tend to get really hung up on how this benefits them and not their clients. Today, I get into why this is such a valuable tool. For nearly every year that I’ve run my business, this has been a requirement for me.

What is Pre-Sales and How Can it Benefit You?

Typically, pre-sales is a time period in which you are selling a digital product or course prior to making it. You go to market and tell people what you intend to build and ask them to buy into it before you begin. But it’s more than that. In digital products and services, we literally use pre-sales to validate the offer in the marketplace. We are ensuring that it is something people want, getting their insights, and making tweaks along the way to make the product even better.

Ultimately, this is likely going to be a steal for anybody who comes in early. They may not get the most polished version of your product, but they will definitely get a high-touch version of your service. If nothing else, incorporating pre-sales into my business process means that I have something to do! If people are already buying into my idea, I must make sure that I deliver everything I’ve promised them.

A Simple Strategy to Get You Started

Now that I’ve won you over and you’re ready to put your offer out there, what’s the strategy? First of all, make it simple! It’s usually easier to start with a low-priced digital product or a mini course. That will give you an opportunity to explore what pre-sales looks like without the pressure of sales objections and a high price point. You want to sell it like it’s already here while being transparent about the fact that you are still building it. I usually make it clear that I have a pre-sale price and let people know that beta pricing goes away at the end of my pre-sale period.

Where to Start on the Problem of Pricing

Anything under the price point of $20 is what I would call the no-brainer range. Under $50 and $100 both have a similar psychological impact. After that, the scale changes. The scale gets wider the further up in price you go before there is an actual change in psychology. If you want something to feel like a deal, you are generally going to choose an odd number. If you want the least friction and the most results, you are going to want to make your offer into something that people won’t second guess.

Remove Commitment from Low-Priced Digital Products

I want my people to succeed. We all do! But that doesn’t mean doing it for them. Oftentimes, people only say no because it’s on them to implement the product. That’s why I do everything in my power to make it as simple, easy, and frictionless as possible so that they can do it themselves. To make a product a no-brainer, I get as close as possible to doing the work for you as I can. But don’t get caught up in having the perfect idea! Instead, you need to move forward with an idea that resonates with you and that you feel really good about and want to put out into the world.

The Worst Case Scenario and Why You Should Act Now!

I want to see you make $1,000 in the next two weeks. What might it look like to make 22 sales at $47 each or 11 sales at $97 each? That feels so doable! That’s less than your kid might make selling Girl Scout Cookies in a week. You can do this! My favorite place to host digital products and mini-courses is Teachable. I’ve been a long-time user since they were in beta. If you haven’t checked them out before, I have a deal for you. Check it out here!

If you’d like a little more hand-holding through this process and you want me to guide you on building your first digital product or mini-course, then head over to Digital Product Jumpstart. I’ll not only walk you through building the right offer that aligns with your ideal client to set you up for long-term success, but I’ve also included a two-week pre-sale launch called Launch in a Box. I can’t wait to see you there!

Quote This

What if, two weeks from now, your entire world was different just because you decided to put yourself out there?

Highlights

You’re Likely Already Doing Pre-Sales [0:02:22]
What is Pre-Sales and How Can it Benefit You? [0:03:45]
A Simple Strategy to Get You Started [0:16:16]
Where to Start On the Problem of Pricing [0:23:16]
Remove Commitment From Low-Priced Digital Products [0:27:53]
The Worst Case Scenario and Why You Should Act Now! [0:32:30]

OUR HOST:

Abagail Pumphrey

Abagail on Instagram

Boss Project on Instagram | Facebook

Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.

Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.

Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.