How I Diversified from 1:1 Clients to Digital Products & Courses
Episode 831: Show Notes
Today on the show, I want to talk about what it was like to diversify from one-on-one client work services to adding digital products and courses. But before I get into that story, how it unfolded for me, and how it could work for you, I want to give you a reminder. Specifically, a reminder to take the space necessary to think and feel creative. I really struggle with the cold and the dark in the winter, and by the end of it I’m just so burnt out from being inside. I thrive when I go on walks and give myself time to think, process, and explore what’s possible.
Regardless of what this looks like for you, playing with your kids more, playing sports that feel good, drawing, or listening to music. Whatever it is that’s going to give you that space, I want to remind you that this is an essential part of the work that you do in your business. It’s not ever, ever taking away from your business. If anything, it is adding! Don’t make these things a low priority. This work is important! It sets us up for success in everything else that we do. With that disclaimer, let’s get into it!
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The Story Of The Late Lunch That Changed Everything
I launched this business out of a place of necessity. I made a lot of decisions out of necessity. I sometimes wonder what different choices I would have made if I had done that from a place of desire. At the time, creating a business was me creating a job for myself. I was not designing a business that would fully operate and function whether I was in it or not. A year and a half into business, on a normal day, I decided to take a late lunch. I went to get a burger and ended up in a five-car collision and suffered a traumatic brain injury. It became very clear, very quickly, that I didn’t design a business that could support me when I needed time away to recover. If I wasn’t sitting at my desk and working on client deliverables, there was no income.
How I Went Out On A Limb To Solve a Simple Problem
When you’re in a place like I was, where nothing is working, you’re willing to try big things. I knew at that point that digital products would be low risk, high reward. In the first month, I launched a digital product. It sold 277 times at $29 a pop and brought in $8033. Had I been building an audience before? Yes and no. I had a community of business owners, but there was no strategy for it. I talked about how I could help people solve a simple problem.
The reason this worked so well is not because I went out of my way to solve everything for my audience. I wasn’t trying to be the hero. I could see very specific tangible things that the people around me were struggling with, and I said, hey, I think I can help you! I shared my experience, and it was life-changing.
Three Situations You Might Find Yourself In And How I Could Help
Talking to the same ideal client about everything that you do is only going to positively impact you and your business. Business owners usually find themselves in one of three positions. You’re either burnt out with the client work that you’re doing, bored because the work is going well, or you have a craving for more. All of these people are seeking the same thing: a business that is more in alignment with how they want to show up. You get to decide what you want this to look like. If you want more freedom and flexibility, let’s work on that! If you want to, you can slowly work with fewer one-on-one clients, or you can add this in to help you grow your revenue. It could even be a tool to create a steady stream of qualified leads. Bringing people in through a low-priced digital product only amplifies what is already working in the business.
Other Areas You Will Inevitably Grow In As You Grow An Audience
As I began to include digital products in my offer, sponsorship and partnership became a huge part of my business. I get to work with some incredible brands because I built a community of people who can benefit from them. That initial sale is just the tip of the iceberg! I have had people come in on a $29 product and go on to spend over $40 000 on my company. Not all of you are going to serve clients with a goal of increasing their ROI. My goal is to help people to find more time, flexibility and freedom. So when I sell them anything, it needs to either save them more time or make them more money. So many people assume that diversifying requires an audience. No doubt, you do need someone to sell to. But you don’t have to build the audience first! You can utilize the product you are building to magnetize the ideal clients you want to work with.
The One Marketing Activity You Should Be Doing To Build Your Business
We are doing this with intentionality. We’re not talking to the void! We’re talking to the right people to bring them back to us. If you want to go out and diversify, I suggest you start with a digital product. You can still build and work one-on-one with your clients. We are going to design a digital product, launch it on a pre-sale, get it in front of the right people, and align those people so that you are solving a problem that falls immediately before the service that you offer. I have launched millions of different products across different categories. This has allowed me to build a list of ideal-fit people. A single one of my digital products has brought in over 10,000 digital product leads. The industry standard is called cost of acquisition — you pay to generate leads.
My digital products have been a tool for me to grow and positively affect everything else that I am building. I want to walk you through it. I want to help you build that ideal product, or refine what you already have to truly magnetize the right people to you. I want to walk you through it step by step by step, which is why I started Digital Product Jumpstart. You can find all the details right here. This is the very first step in helping you diversify your income.
Quote This
Talking to the same ideal client for everything that you do is only going to positively impact you and your business.
Highlights
The Story Of The Late Lunch That Changed Everything [0:05:05]
How I Went Out On A Limb To Solve a Simple Problem [0:12:34]
Three Situations You Might Find Yourself In And How I Could Help [0:17:39]
Other Areas You Will Inevitably Grow In As You Grow An Audience [0:23:52]
The One Marketing Activity You Should Be Doing To Build Your Business [0:29:20]
OUR HOST:
Abagail Pumphrey
Boss Project on Instagram | Facebook
Abagail Pumphrey, the Co-Founder & CEO of Boss Project, has been a driving force in the creative entrepreneur industry since 2015. With a passion for empowering service-based business owners around the globe, she became internet-famous after the launch of the transformative training, "Trello for Business." This innovative system revitalized the operations of over 10,000 business owners, making a significant impact on the online business landscape.
Under Abagail's leadership, Boss Project has been featured in prestigious publications such as Forbes, Marie Claire, INC, and HuffPost. Her twice-weekly podcast, The Strategy Hour, is a staple in the business community, continuously topping Business and Management Charts on Apple with millions of listeners from around the world.
Abagail's superpower lies in her ability to break down complex concepts into easy-to-implement, duplicatable systems. As an expert in online sales and a data-driven strategist, she has turned a layoff into a 7-figure work-from-home business. Abagail's mission to help more female founders become financially free, without letting their businesses take over their lives, continues to inspire and guide entrepreneurs on their path to success.
Key Topics:
Digital Products, Business Planning, Income, Courses, Business Strategy
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