How I Built a Million-Dollar Digital Product Empire

PodcastScaling

Sep 9

Episode 881: Show Notes

The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call!

I decided to find ways to make more money without the business relying on me directly. I did this in a variety of ways over the years, and if you’ve been listening for a while, you’ll know just how innovative I’ve become. Eventually, I took on creating digital products, and boy, was I in for a surprise! It impacted my life and business so much and it has helped so many of you. I sold digital products for almost a decade before I started teaching about it and I have been through so much that now I feel ready to share my experience and teach it to people.

Listen on your favorite podcast player

Listen to the Strategy Hour Podcast on Spotify

Listen to the Strategy Hour Podcast on Apple Podcasts

My First Digital Product Created Daily Sales

I was so excited about the first digital product I put out there. Within the first month of launching this product, we had over $8,000 in sales! That was honestly just the tip of the iceberg of what we would do. The product truly worked. It solved a problem for my clients in the shortest amount of time possible: a weekend! This first launch showed me that I could impact the people around me so positively that they would be my loyal advocates without me having to ask. It showed me what was possible in the world of digital products. Eventually, it would bring daily sales into my business. It showed me that financial sustainability is also possible in small businesses. It made me want to create products that people would want to buy every day, and as a result, create predictable income for myself. When I say daily sales, I am not talking about passive income! Your business is an active asset.

Keep Your Business Afloat When You’re Sinking

Your business should be part of your life. It shouldn’t be your entire life. Digital products have allowed me to live my life and step away without my business crumbling to the ground as soon as I do. For the last month of my grandmother’s life, I was able to be with her every single day AND my business brought in money, even though I wasn’t actively working on it. It’s easy to compare yourself to other businesses that are doing product launches on a massive scale, spending so much money, and dedicating their entire lives to that one particular thing. But that is not what I want. I crave something simpler! I want to do business in a way that lets me live my life. That is totally possible and I want you to have that option too. I want to show you how to take steps to move in the direction that you want to go.

Choosing a Product, Getting Leads & Launching

A large part of the reason I have taken so long to share this with you is that there is so much upfront work required for this business model. While you are going to have to do more in the beginning without results, your efforts will compound over time! A great mindset shift to work on is to act like the person who already has what you want, but you also have to utilize the traction market. Leads are by far the most critical part of all of this. I bring in leads in two ways; through lead magnets by offering something for free and low-priced digital products.

These lead magnets have to be maintained. It’s not about being perfect or having the perfect offer. It’s about learning from them and changing them accordingly. You are capable of so much more than you think, but the path to get there is going to be up and down! Try to enjoy the life you have right now and don’t worry about making the right choices. Worry about making A choice! You are never going to have a million-dollar digital product empire unless you start somewhere, so make sure you have something to sell and get started.

Want my help? All you have to do is sign up for my free One Day Launch Challenge. I can’t wait to see what you accomplish!