How I Made $288k from a $29 Digital Product

PodcastMarketing

Sep 18

I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.

During 2024, my focus has been on helping people who are at all stages of their businesses, not just people with well-established businesses. And I knew this meant I’d need to get in front of more new people!

Most people focus on nurture marketing, where they take warm leads and try to convert them into a signature offer. That’s great, but without a solid visibility strategy, you’ll eventually run out of leads. I prefer to focus on expanding my reach, inviting more people into my world, and earning their trust so they can see how Boss Project can help their businesses grow and thrive!

I’ve created a roadmap that breaks down what’s been currently working for me and what I believe will keep working for the near future. Hint: I’ve been focusing on Instagram Reels, and my social media has grown by hundreds of followers! I also put together 22 Instagram captions and a step-by-step guide for my ManyChat setup. It’s all in a document available in the Co-Op. If you’re not a Co-op member yet, this is your sign to join!

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The Secret to Building a Thriving Offer Ecosystem

A lot of online businesses focus on just one business model—whether it’s services, courses, coaching, or something else. While this can work well in the short term, I truly believe the magic lies in creating an offer ecosystem. This starts with a visibility strategy that introduces people to who you are and pulls them in with a low-priced digital product. Once they buy, the idea is to guide them through your various other offers, turning them into loyal, lifelong customers. Loyal customers often become your biggest advocates too!

Why Digital Products Stand Out

One of the reasons I love recommending digital products is that they act as a starting point, and once you’ve built them, you can sell them over and over. Unlike many other offers in your business, you don’t have to start from scratch each time someone buys. Of course, updates and improvements are part of the process (it’s in Boss Project’s DNA!), but with digital products, the foundation is already laid, which makes them so scalable.

How Digital Products Saved My Business

A year into my business, I was in a car accident and suffered a traumatic brain injury. My business depended on me being involved in every step, from sales to fulfillment, and I quickly realized that had to change. Losing that income would’ve been devastating, but through my digital products, people were still able to engage with my teaching and processes. Their responses were incredible, and it built trust with my audience. I want you to create a business that can thrive, even when you can’t be fully present.

What You Can Achieve with the Right Strategy

When I first launched my digital product, I had no clients, a tiny email list, no podcast, and no existing customer base. But in that first month, I brought in $8,033. That’s 277 people who paid to be on my list! Since then, that product has earned $287,941 and attracted over 10,000 paid leads. More than 60% of my email list came from a paid product. Imagine having an endless supply of qualified leads—people paying to be on your list! What if you could generate income without being tied to client work? That kind of sustainability and freedom is possible, and I want to help you get there.

My Strategy for Digital Product Success

I looked at the common problems my clients faced and mapped them out. There’s always a new challenge, but each solution leads to the next step. I focused on what problems they encounter first and created a DIY solution that I could guide them through. With the right structure and a compelling sales page, you can transform your business. I’ve developed a brand-new program to guide you through the process step by step. Head to bossproject.com/jumpstart to get my exact strategies, offers, templates, and scripts on how to create digital products that attract customers. Don’t wait—check it out now!