Inside Our $37K Launch - The Good, The Bad and The Ugly
Episode 056: Show Notes
In today’s episode, we are talking all about launching, specifically about a launch we just had where we made $37,000 in a single a week. We’re going to talk about what changed, what we did differently, some systems we added on to try our new take on Facebook ads, and exactly how we got the results we did. We’re even going to dive into some data and talk about what worked and what didn’t.
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We have been waiting to do this episode because we wanted to come back with all the final results. We also thought it would be helpful for you guys to know how we launched before, so you can really see the value of the changes that we have made and how we approached it differently this time around. Really, it comes down to two things that we changed, so stay tuned as we dive into the details in this episode.
The Conversation That Changed Our Mindset for 2017
Not so long ago, Emylee had a phone call with Jessica Eley, and one sentence just really hit us hard. She said, “If you keep doing what you’ve always done, you’ll keep getting the results you’ve always gotten.” Now, this is not rocket science, guys, but sometimes it really takes that third party perspective to really give you the kick in the butt you need. We definitely had to take a good, hard look at the way we were launching and figure out if it was still working for us, and if we wanted to keep going. In the end, our goal was to really shift our mindset to where we would really only be launching a handful of times throughout the year. We realized we really needed to keep our focus on the current launch until the very end in order for it to do better, which paid off tremendously.
Shifting to Focus in On One Thing At A Time
The first step we took towards changing things up for this launch was changing how we treated it. We had a million other things going on, but we really decided to just focus in on one thing. We both had to tell each other to stop with everything else, and truly shift our focus down on the launch. In our time off when we were not actively promoting, we could not let our minds wander and had to really focus in on one specific thing at a time. We couldn't be creating videos for new courses, we couldn't be working on other promotions. Our bottom line was, if you are not working on this, you have to take a break.
Incorporating Facebook Ads Into Our Sales Launch Strategy
To give you a little back story, in the first year and a half of our business, we spent almost zero dollars on Facebook ads. We did not know about them, we did not know how they worked, and most of all, we did not want to learn about them. Our focus was strictly on organic growth, and all of our audience building was from webinars, blog posts, networking, collaboration, and being active in Facebook groups. However, we decided to shift and start adding in some Facebook ads to grow our audience and really get in front of people who had not yet seen us. So we made the decision to invest in our learning and our education so we could have more control over the Facebook ads and have a more hands-on strategy with that so we could see and understand why the ads were working.
Positioning Yourself on New Platforms to Stay Fresh
After ignoring our Facebook for quite some time, we finally made the decision to expand onto a new platform. We decided to do a webinar on Facebook Live for the very first time. This was a great way to show our audience that we were available on new platforms, and gave us new options to work with. We also implemented a chat feature to make sure we could answer any questions during the time that the chat was still open. At the end of the day, we really loved hanging out with different people on a new platform. We also saw a lot of people come through on an “encore” who were convinced and ready to buy on their second time around.
Offering Multiple Payment Methods for More Sales
For a long time, we were off again, on again with whether or not we should offer payment plans for our audience. Now that we had a little more time between launches, we were able to really analyze the data and see what the conclusive results were. Overall, 82% of the people who bought our course bought on payment plans. This was definitely the final straw in convincing us that they were worth having! Offering more than one way to pay really takes away the barriers for some people and also opens up new opportunities for you in your business. Payment plans introduce a whole new level of recurring revenue that will continue to come in in-between launch dates, which can be incredibly helpful for keeping up cashflow in your business.
The Importance of Continuously Building Client Relationships
What we had really been missing before was keeping in touch with previous students, which definitely would have prevented the fall off. We just were not taking the initiative to build that relationship afterwards, which is definitely super valuable, not only to the future of your business and more sales, but literally just to give your people who do spend money with you more bang for their buck and a further relationship with you.
Quote This
Instead of thinking about the next thing, we were thinking about how to perfect the current thing.
Highlights
Find out why our launch mindset was drastically altered, all because of one conversation. [0:03:26.9]
Understand how we shifted our focus to one thing in particular for the launch. [0:08:35.0]
Learn our strategies for incorporating Facebook Ads into launching. [0:10:40.2]
Find out how doing our webinar on Facebook Live and utilizing a new platform engaged a bigger audience. [0:20:55.5]
Discover how offering multiple payment plans can create new revenue streams in your business. [0:30:41.4]
Understand the importance of continuing to build relationships with your previous clients. [0:36:05.3]
#TalkStrategyToMe [0:41:39.4]
Truly address the time and value that you are giving to your next launch.
Implement a strategy to follow up and continue to build those relationships with your students/clients.
Don’t be afraid to try new things and strategies.
Collect the data and analyze what worked.
ON TODAY’S SHOW
Abagail & Emylee
The Strategy Hour Podcast
We help overwhelmed and creative entrepreneurs break down their Oprah-sized dreams to create a functioning command center to tame the chaos of their business. Basically, we think you’re totally bomb diggity, we’re about to uplevel the shiz out of your business.
KEY TOPICS
Changing your launch mindset, Niching down your launch focus, Using Facebook Ads for a launch, Engaging on new platforms, Offering purchase payment plans, Building continuous relationships with customers
