Episode 055: Show Notes
Today on the podcast, we have Stacy Tuschl, who is a high-performance business coach, mentor, bestselling author, speaker, and creator of the She’s Building Her Empire Podcast and Community. Stacy helps purpose-driven women entrepreneurs and business owners break through their challenges and operate at their highest potential. She is highly passionate and she loves helping women unapologetically be themselves and create a legacy they are proud of.
Stacy is pretty awesome, and on the podcast, she is going to talk about her journey of building a business to over seven freaking figures, all from her parents’ backyard. Today, you are hearing about that journey and how she finally felt like she needed to pour her energy somewhere else and build a personal brand on top of that seven-figure business. There is definitely a lot you are going to learn today! We are talking about being a mompreneur, juggling all the things in your life, self-doubt, confidence in your business, and so much more. So dive in, get started, and give this one a listen.
Turning Your Passion Into a Full-On Business
For Stacy, her entrepreneurship journey started right out of high school. After graduation, she decided to continue following her passion for dance, and started a small dance school from her parents’ backyard. In the first year she had 17 kids, and after three years she had a hundred kids attending her dance school, free of charge. Once she was finished with college, and graduation was coming up, she realized that she had no idea what she wanted to do next. But with encouragement and support from her family, she made the leap and turned her dance school into a business and became incorporated at the early age of 21.
Changing Your Mindset from Hobby to Business
In the beginning, Stacy had absolutely no clue how to run her business and was completely overspending from the start. However, attending a live business seminar completely changed her life and she realized she had to actually start treating her business like a business, not a passion or side-project. There were a lot of things she didn’t know, and so Stacy became obsessed with reading business books, attending live events, and getting involved in a mastermind to learn more and stay connected throughout the year. Self-education became key, and she continues to constantly try to become a better person and a better business person, which has helped her business to grow.
Balancing Business With Your Personal Brand
After expanding her dance school to a new city, and having the business run as smoothly as a well-oiled machine, Stacy needed a new challenge. This is where she jumped into the online space to start a second business. For Stacy, the most important part of starting a second business is to be absolutely sure that your first business is running smoothly, without falling apart when you step away. Literally, no one should notice when you leave. That is a sign that you are ready to move on to your next business.
Knowing What to Delegate and Take Off Your Plate
When it comes to delegating in your business, there are a couple of things to consider. First, you have to think about the money aspect; is it something that is affordable to delegate? If not, then it will not be worth it just to get your time back. Next, you have to decide whether or not it is something that you enjoy doing. If you do not enjoy doing it and you continue to put it off and procrastinate, then it will be worth delegating it out to someone who has the skill set, or that actually enjoys doing it. Most of all, you have to ask yourself if it is something that only you can do or if you would be able to teach it to someone else to do it. Because most often, you are not the only genius in the room and it can definitely be taught to someone else.
Training Someone to Step Into Your Shoes
Oftentimes people think they are not ready to hire someone to come in alongside them because they do not have the systems and processes in place yet. However, it is much better to hire someone to HELP you create those processes and learn while they create. This way, it becomes their job to make sure that the business is running smoothly. It gives them the opportunity to use their initiative to create new systems and put them in place within their own job descriptions. So remember, you do not have to wait to have everything just perfect before bringing someone into your business. There will be enough time and plenty of opportunities to teach them to step into your shoes and build the systems and processes together.
Breaking Through the Recurring Self-Doubt
The number one thing for breaking through self-doubt is to surround yourself with people who are doing crazy, phenomenal things! When your friends and your support group are doing million dollar launches, then you will have a hard time doubting yourself or feeling bad about what you are charging for your products. You have to up-level who you’re talking to because as soon as the people around you start talking about these numbers, it feels normal. It’s the people, it’s the books, it’s the courses, and the podcasts, the stuff that you are putting into your mind and working on your mindset that will truly help you to break through that recurring cycle of self-doubt.
- Hear Stacy’s story of how she started her very first business from her parents’ backyard. [0:02:29.7]
- Find out how Stacy realized that she had to treat her dance school like a business, not a hobby. [0:07:41.6]
- Learn how Stacy has structured her business to run smoothly, while still building her personal brand. [0:14:21.9]
- Understand exactly how to identify what to delegate and take off your plate. [0:23:27.3]
- Stacy shares her top strategies for training someone to do your job as well as you. [0:25:48.5]
- Learn the strategies for breaking through self-doubt every time you hit a new level in your business. [0:27:01.0]
- Google, “money mindset meditation” and work through it.
- Identify the five people you spend the most time with.
- Figure out a way to up-level from those people to get to the next level without holding yourself back.