Inside Scoop: My Holiday Promotions & How You Can Get the Best Deals

PodcastLeadership

Oct 21

Episode 893: Show Notes

There’s so much going on this time of year that it can slip by quickly, and I don’t want you to miss out on the BIG things I’ve planned for this holiday season. This has happened to me before. I had the best intentions to check in on some of my favorite creators to see what they had to offer during the holiday season., but then I got busy and missed out. There’s no going back in time, so I want you to know what’s coming this year and feel prepared to plan for it! I want to give you as much of a heads-up as possible.

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How the Co-Op Supports My Life’s Mission

I’m not sure all of you know why the Co-op was created initially versus what it has evolved into over the years. It was an opportunity to provide small businesses with design templates to present themselves professionally online. But the work I do here isn’t just a job. It’s my life’s mission. I wanted to do more.

I wanted to help people get to a place where they had more freedom of choice; to give them the ability to decide how they wanted to spend their time and energy. I wanted you to be able to use these templates AND understand the strategy behind them. So, I created a framework to help you understand all the variables and pick and choose what made sense for you and your business.

The Thousand-Foot View of How I Look at Business

A couple of key trainings came out of the framework I made. There is so much opportunity in the Accelerator. It walks you through how this entire business ecosystem works and how you can remain profitable. It shows you how to build an offer suite that makes sense for your ideal clients and includes all these individual tools to help make your job easier over time.

When I rolled out all the many assets that come with the Co-Op, we did a price increase for the first time in four years. The average monthly pricing went from $47 a month to $97 a month. People are still buying it like hotcakes because they see the value. This mission is so important to me: I want to see people commit. I want to see them take advantage of a community that is there to support them and wants to see them succeed.

Your Chance to Get the Best Deal Ever on the Co-Op

This holiday season, our annual Co-op memberships are going on sale for a month! I’ve never done a sale this long. If you jump on Early Bird between November 1st and 10th, you’ll have the opportunity to get 50% off all our annual plans. If you want to take advantage of that founder-level pricing and dive in for a year, this would be the time to do it! You’ll not only get the most savings, but it’s going to help you get prepped for next year.

Let me walk you through what’s included in the Co-Op. People are sharing real conversations, deep conversations about what is really going on for them. I walk you through how I send email newsletters with all my best subject lines. I help you plan email funnels, there are lead magnet templates, and you’ll learn about my upsell strategy. You’ll also get Launch-in-a-Box, the digital product edition.

Even More Tools You’ll Get When You Join the Co-Op

If you have been interested in utilizing Instagram but don’t quite understand how people are monetizing it, you’re going to want to check out my Instagram Profit Playbook, which is included in the Co-Op. You’ll learn my entire system for making income on the app, specifically how I convert cold traffic into buyers.

We also launched the Online Business Accelerator earlier this year. If you start with just one thing, it should be this! If you can understand how to make more predictable income and scale, your whole life will change. You’re getting access to my back-end operations, project management, and script vaults for sales funnels and discovery calls. There are literally hundreds of trainings in there! Get the details here.

The Tip of the Iceberg: Access to the Entire Template Shop

If you bought every template as an individual product, it would cost you more than $20,000. All of that is included in the Co-Op! If you dive in on Early Bird, you will get 50% off our annual plans. It will be on sale all month long, but the 50% savings are only between November 1-10. Dive in early and get prepped for next year. If you’ve been dying to join the Co-Op, now is the time! Or, if you are currently a monthly member and you want to upgrade to an annual plan, now is the best time to do it!

If you’re someone who only wants to start with one piece of their business, I have something for you too. The Co-Op is pretty all-encompassing, but Digital Product Jumpstart is the star of the show around here. This is the toolkit to not only help you build a product but get it out into the world on presale and start making tangible dollars from it. It will be getting even more tweaks in 2025, so now’s the perfect time to get started with it.

Value-based Pricing

I’ve charged thousands of dollars for my offers and I have no regrets about that. People have seen their businesses grow so much. I am at a unique crossroads in my business where it doesn’t have to do much to sustain my lifestyle. I am so blessed for that, and I want to continue to help as many people as possible. I could have increased the pricing, but reaching more people is far more important to me than bringing in more dollars!

What My Amazing Affiliate Partners Are Doing

There are also a few products that I am an affiliate and a huge, huge fan of. I got some insider details into what Teachable is doing for Black Friday. If you’ve been considering Teachable, now is the time to pay attention to their special offer!

I would use this time to think about how you want to invest in yourself and your business going into this holiday season. These offers are designed to help you hit the ground running in 2024 and give you opportunities to keep growing at a pace you didn’t think was possible.

Quote This

I would use this time right now to think about how you want to invest in yourself and your business going into this holiday season.

Highlights

How the Co-Op Has Evolved and Why Boss Project is My Life’s Mission [0:01:48]
The Thousand-Foot View of How I Look at Business [0:05:48]
Your Chance to Get the Best Deal Ever on the Co-Op [0:07:30]
Even More Tools You’ll Get When You Join the Co-Op [0:11:06]
The Tip of the Iceberg: Access to the Entire Template Shop [0:14:51]
Value-based Pricing and a Preview of What My Amazing Affiliate Partners Are Doing [0:20:17]