On today’s episode we are super-duper excited to host Ashley Knight. Ashley founded the Hello Boss Community (no longer active) as a means to support and bolster other businesswomen who were in the same boat as her. Through her group she was able to teach and coach strategy to dedicated members and she loved it! And we love her for it! Here at the Strategy Hour Podcast we know the value of the groups we have run and been a part of, they can be the lifeboat bringing you back in when you are out at sea, so we know exactly what Ashley is talking about!

In our discussion we cover the early stages of starting a supportive community, relationships within this space, real world events, social media, sensitivity masterminds and much more. Ashley is one of the most dedicated community founders we have spoken to and we are sure her attitude and advice is going to be wonderfully useful and inspiring to all of our listeners. So whether you are part of an online community or looking to start one yourself, this is definitely the episode for you. Listen in to get the low-down.

Today on the podcast we have Dolly DeLong. She is a photographer and she has been in business since 2006. In 2020 she started educating small business owners on how to go from scattered to streamlined using powerful tools like Dubsado.

This episode is jam-packed with her exact framework, the TASK method, that is going to walk you through how she utilizes it in her business to really streamline her interactions with potential clients and actually turn those prospects into clients. Abagail had a ton of fun interviewing her! If you haven’t been introduced to the wonders of Dubsado yet, after this episode you most definitely will want to. If you haven’t signed up for a free trial yet, visit this link, and upgrade when you are ready! You can get 50% off your first month or year with the code BOSSPROJECT at checkout!

Today we are talking to Emylee’s good friend, Mia Graves. She is another maker from a tiny town in Northern Alabama but she is now a Louisville transplant. She has a background in politics, philosophy, and economics but she has a maker-based business where she makes jewelry called Honey Bee Clay. She specializes in handmade and 3D printed clay cutters and, as a total side note, she also has a talking dog named Gus! But we are not talking about Gus today, we are talking about marketing strategies, and while Mia isn’t formally trained in marketing, she is really smart when it comes to this side of business. We are talking about how she uses the magic of call to actions anywhere and everywhere she can to direct her clients, customers, fans, and followers to go from one platform to another with the end goal of making her money.

She shares all of her customers’ journeys and the different things she uses like Instagram, DMs, comments, TikTok, and email to get people to follow her and buy from her on a continued basis. We also talk about an exclusive Facebook group that she just recently started and her opinions on sellout launches and everything in between. Regardless of whether you have a physical, product-based business or not, the marketing strategies taught here today are going to help your business and give it a new life if you have hit a wall in your growth or engagement, so be sure to take notes during this one!

Prepare yourselves for one of the best episodes! Why? Because we are interviewing two of our favorite people, Jake and Becca Berg, the founders of Dubsado. Not only have they done amazing things for us in our business but they have helped many other service-based babes get a grip on things. We have loved watching them continue to grow over the last five years and admire them for building a software service while also leading one of the best customer service teams out there, making a huge impact on small business owners. They are now five years in and have expanded to 45 employees!

In today’s episode, we are touching on some of those unique aspects that make Dubsado tick and pick their brains about what they are doing that we can all apply to our businesses. Jake and Becca share the lessons they have learned as a SaaS company, how their business has evolved and changed in 2020, and how they have kept customer service a priority throughout. Be sure to tune in for a super fun interview!

Today we are super excited to welcome Ward Sandler to the show! Ward is the co-founder and CEO of Memberspace, where he and his team help entrepreneurs and organizations turn any part of their site into a members only area. They make it so easy, anyone can do it! Our topic for today's conversation, however, is customer service and feedback loops and we were over the moon when Ward pitched this idea to us and we cannot wait to share it all with you. We get into all the helpful and authentic ways you can keep in contact with your clients and customers, and Ward talks about the ways he does this every day, all week long!

This kind of proximity to an audience is what has helped Memberspace grow and grow in such an exciting way. They have raving fans and Ward explains what has contributed to this. Spoiler alert, its the feedback loops and great service! These lessons can be applied to whatever kind of business you run, whether it is for services, courses or products, you do not have to be a software company for these strategies to be implementable. We really recommend that you check out Memberspace and give it a shot if you have been considering something like this. Without further ado, let's get into some strategy!