Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Guest User 9/28/22 Guest User 9/28/22

How Our Client Increased Her Close Rate by 40%

We’re in the final quarter of the year and it’s the perfect time to hunker down, focus, and refine. This is the season to investigate what’s working in your business and what’s not so you can make strategic and educated improvements going into the next year. In preparation, you’re going to need to start collecting data in order to identify your greatest areas of opportunity and gauge where to place your focus.

This past week, we walked through a quarterly optimization training with our clients, and today, we want to share some of the conversations we had there so you can learn from them and apply the takeaways to your own business. In this episode, you’ll find out how one of our clients increased her close rate by 40% and where she discovered she needed to place her focus once her sales process was in order.

Tune in to find out which metrics are worth analyzing, how to pitch up to a planning session, and much more, including some tangible tips for improving your sales strategy!

Guest User 8/13/19 Guest User 8/13/19

8 Steps for Growing Your New Business

On today’s show, we will be answering our most frequently asked question: “How did you get from point A to point B?” We will be sharing what to do, when to do it and how to do it all in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and order we did them in are the same.

Inside this episode, we give you a business roadmap and the eight main steps we took to reach our goal. The order of these steps is key and that is exactly why we will be sharing them in detail with you! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

Guest User 2/28/19 Guest User 2/28/19

From Garage Startup to On Track to $100 Million with Jane Lu Founder of Showpo

Hey everybody and welcome back to the Strategy Hour Podcast! Today we are very, very excited to have Jane Lu as our guest. Jane is the founder of Showpo and has been in Forbes, Cosmopolitan and won numerous awards for her business! What started as a small clothing store in her parents garage in 2010 has grown and grown to the huge online store that is today. Their goal is to reach $100 million in revenue by 2020 and boy do we think they will achieve it! Jane is so inspiring and we love the way her brain works, she makes fast decisions and is such a visionary; qualities that have taken her company to amazing heights.

In our conversation Jane breaks down the milestones, learning curves, mistake, strategies and almost every important step in the process, so get ready to take some notes! This episode is a great insight into the turning points that any business faces and how to ride them out to success. Jane admits that some of the strategy she now espouses she has only seen in hindsight, quite an achievement for a business that now has 150 staff members and started with two racks of clothing less than nine years ago! Now, let’s get into the show.

Guest User 2/5/19 Guest User 2/5/19

Making Our First Million $$

Can you believe we have made it to Episode 300 of the podcast? How is this possible? We are so grateful to have had all of you along for the ride and cannot wait to do the next 300! As we go into our third full year here at TCC, we wanted to celebrate another milestone besides that one. Some time during the last six months or so, without us even really being aware, we made our first million! We know, this sounds crazy but it’s true!

Guest User 12/11/18 Guest User 12/11/18

Lessons from 2018: Scaling, Creating Connections & Personal Growth

Hey everybody! Welcome to our round up of the lessons we learned in 2018! As usual we learned a lot, if not more during this last year, so we have so much to share with all of you. You also know we love reflecting and reviewing and this podcast will basically be a fleshing out of all the important steps we took and progress we made in our business. We are hoping that you will follow along with us and do the same sort of thing with your biz! Hopefully ours will give you some ideas of how to reflect on the past year and the important points that came out of it.

A quick reminder that if you have been enjoying the podcast over the last 12 months (or more!) to leave us a review online, or tag us in your Instagram post or story. We love hearing from all of you and this is a great time to show our mutual appreciation. We love to repost and share content from our listeners, so get going with it! In our talk today we cover scaling, pivoting, hiring a CFO, summits, Traction, refueling creativity and much more. Are we all ready? Good! Let’s get into it!

Guest User 11/20/18 Guest User 11/20/18

A Breakdown of the Boss Project Summit: $77k in Sales, 380k Minutes Watched, 171k Messages Delivered & Counting

Welcome back to the show! Today’s episode of The Strategy Hour Podcast is a breakdown of our recent amazing and wonderful Boss Project Summit! This was pretty much the biggest thing we have ever done at TCC and it has just wrapped, so what better to talk about than that? This behind the scenes look at the summit and the statistics that came out of it is just a taste of things to come. The few days over which we held the event had a massive impact and we had fun and made money and we cannot wait to share more of the in depth information we have gathered.

Bear in mind that it is still early stages in terms of the outcomes, which we will continue to collect and collate, but there is definitely more than enough to talk about today and give you the inside scoop after all the madness! We would be remiss not to send out a big thank you to everyone who made the summit possible and we are eternally grateful to our sponsors, contributors, the participants, and each other for bringing this great thing to life! We have to admit that we are already thinking about next time and how we might make it better, stronger, and more of everything it was this time!

Guest User 8/28/18 Guest User 8/28/18

The Month We Reached $100k in 45 Days on Our Evergreen Funnel

Welcome back to the podcast all you beautiful business unicorns! Today we are doing the monthly round-up and recap of July and we’ll be looking forward to August, so jump on board with us as we take this fun ride. We will mostly be talking about the funnels we have implemented and these helpful changes that we made to our website that have continued to improve our engagement and sales. We will carry on implementing more funnels as time goes on but mapping these ones out and seeing the positive results has been so exciting that we could not resist sharing these successes with y’all!

As our business has grown it has become more and more complex to understand and map the journey our customers and new visitors make within it. It is, as always, vitally important to have a handle on these dynamics and it is always exciting to understand what efforts yield results and where you may be able to improve. It’s so invigorating to see how these funnels impact our programs and we can’t wait to see the growth in sales continue into the future! At times reflecting like this can be be tricky or difficult and we may not alway give ourselves a fair review, but please remember how important it is! When we see the numbers across the last few months, it makes it all worth it!

Guest User 7/6/18 Guest User 7/6/18

Two Reasons Why Your Business is Stuck (+ What to Do About It)

On today’s episode of The Strategy Hour we are tackling a very important subject and a problem that is very close to home for most business owners, including ourselves here at TCC. We are going to be looking at the two schools of thought that might be holding up your business’ progress. With the rise in entrepreneurship and self-made business owners there has been a natural growth in literature and thought on the subject. So much of this has been helpful and inspiring in many different ways but there are also ways in which it can be stunting you and your work.

The first popular school of thought we look at is the “hustle ‘till you die” attitude, which has been popularized by many successful entrepreneurs and has so much influence over the way go-getters portray themselves at events and online. We at Think Creative Collective know the value of hard work and persistence but attaching someone else’s or a collectively held image of blood sweat and tears to your own life can have devastating effects on your health, family life and of course your work. The second thing we look at is the idea that hiring and outsourcing is the direct line to success and credibility. After unpacking just how damaging these two ideas can be to you and those around you we look at ways in which you can avoid these problems, taking only the necessary pearls of wisdom from the philosophies and finding your own, healthy pathway to success!

Guest User 7/6/17 Guest User 7/6/17

Behind the Scenes: Our $94,936 Strategy Academy Launch and the Lessons We Learned

On today’s show we literally take you behind the scenes of the biggest launch of our careers! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited because it means the launch is over and we can finally breathe, but we are also excited because it’s the biggest launch of our careers, ever! It also meant a lot of lessons learned, a lot of successful decisions, a few minor tweaks and pivots, and some crazy data and stats that absolutely blew our minds!

A lot of people plateau because they don’t know how to automate and they don’t know how to grow a team. So we took everything a step further in the Strategy Academy and really gave people like a full blown roadmap! The launch took off in June this year and had some unexpected highs, some surprising lows and some exciting turns! Today, we are giving you the launch breakdown 101. The data, the results and the digits — because y’all know we hold nothing back — of our most recent $94,936 Strategy Academy launch. Hear how we did it and how you can do it too!

Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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The power of Adobe is now in a cloud-based design platform. Creating beautiful graphics is easier than ever, with Adobe Font + Stock libraries available in Express.

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If you’d rather not be spending hours on end learning design skills and new programs just to make some graphics for your biz, definitely check out Canva.

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Later is our favorite visual-first planning tool for social media. Use it for Facebook, Instagram, or TikTok. Plan, schedule, and post with this all-in-one software.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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