Why We Made Changes to Our Signature Program (pssst...Doors Are Opening Soon!)
Episode 136: Show Notes
(note: this aired 11/10/2017)
Today on the show we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or an added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently. Instead of waiting until launch time to actually talk about it, we let y’all know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the “ick” out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.
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Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening really soon and we wanted to come on the show to let you all know when it’s coming back so you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about pricing! We are also going to be talking about how you can get your butt inside and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead, it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!
Bringing Back the Strategy Academy
We are super excited to be bringing back the Strategy Academy for Round II. After the first round, we learned so much about ourselves and what you guys need. It gave us such confirmation that a product like this is absolutely needed in a community like ours. For those of you who are new here, with the Strategy Academy, our goal is to help you turn your craft into a thriving business. We do this through an 8-week online course for all those passionate creatives out there. Inside the Strategy Academy, we teach you how to build a productive, profitable and sustainable business online. And if this sounds massive… it is! We are showing you everything we went through in our first two years of business and how you can take our roadmap and implement it in your own business. This tried and true system has really done incredible things for our students, teaching everything from how to build your first website to launching your product and everything in-between. We are so in love with this program and cannot wait to get more of our students on the path towards building their dream business.
Setting Up the Right Pricing Strategy
Previously with the Strategy Academy, we set up two groups. We referred to them as “self-paced” and “coached”. Going into this launch we have decided to make it a single buy-in. There’s no division and everyone who signs up gets absolutely everything. We really feel like this is the best way to get the most out of the program and ultimately have the best experience possible. Going all-in you are going to learn the most and also see the greatest ROI on your investment because you will have the community to support you along the way. So for one payment of $997, you get the entire program, which is freakin’ ginormous! There is also the option to jump into one of our payment plans. Last time we did a 3-month and a 6-month payment plan, but to really make it more tangible for y’all, we are doing both a 6-month and 12-month payment plan. That gets you access to everything, no matter what plan you’re on. You do save a little bit by paying in full, but ultimately you get the exact same experience, which is really where our heart is and why it is so important.
The Tremendous Benefits of Group Coaching
In the past, we always wanted to keep things intimate and value. What we’ve learned time and time again is that every time we’ve offered group coaching the people who show up are so amazingly brilliant! They are so smart and they ask the best questions, which gets us thinking more and more about our audience and things we could be changing in our own business. So we totally stand by the fact that group coaching is way better than one-on-one or even really small intimate groups. This is the biggest lesson we’ve learned as business owners! The energy that is inside of our group coaching is insane! We always leave hyped up and inspired. We know if we get that feeling and energy then you guys will too. The best part of the group is that you get continuous coaching, including a one-hour call every single month on an ongoing basis. It doesn’t matter when you buy-in. You will get access to that forever.
Exclusive Access to Guest Experts
Inside the group, you will also get access to experts we bring in to talk about specific topics. The experts we have brought on in the past have done incredible things for people. When we meet people we think are really amazing, which is typically through the podcast, there are so many we’ve been able to connect with who have so many “ah-ha” moments for us. We turn right around at the end of their interview and ask them to be a guest expert in our group to dish the same strategy on a personal level. That means as tactics or trends change or as we meet new people, you are getting the most up-to-date feedback, strategy and support because of those experts. It is honestly just as helpful for us as it is for you guys.
Our Personal Favorite Module; Finding Your Why
The first module is absolutely going to blow you out of the water. We are going to help you reveal your why, identify the meaning behind your why and help you focus on your vision and really find that product you can get to market right away! If you already have a product, this module is still a great place for you to find those why’s behind what you’re offering and who you’re helping. By uncovering your greater purpose in your underlying purpose of your business, you tap into a whole other level! It is so powerful, even for people who have been in business for a super long time. Now, we’re not asking you to have some “holier than thou” why every time; we are just getting you to own your why and roll with it!
An Overview of the Strategy Academy Modules
After working through Module 1 and discovering your why, we are going to help you craft your message in Module 2. This is such an important piece and it’s a piece that so many people skip. Being clear on what needs to go into your website copy, what needs to come out in your content calendar and how to make it purposeful is absolutely key. In Module 3, Emylee reveals her webinar pitch method; the infamous Burrito Method. Next, we really focus in on the money inside Module 4. We also talk about building revenue streams, such as joint venture relationships, collaborations and affiliate marketing. The Pivot to your passion is next, focusing on what you can change on your platforms and then in module, really looking to the future and building sustainability. In Module 7, we are talking about creating automated systems and passive income, really getting to place where you can make money without having to touch everything that goes out the door. In Module 8, we are jumping into #squadgoals and growing your team.
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We want to help you get somewhere and we want to help you nurture your peeps.
Highlights
A brief overview of the Strategy Academy and why we are bringing it back for Round 2. [0:06:03.1]
How our pricing strategy for the Strategy Academy has changed from the first launch. [0:10:22.1]
The biggest lesson we’ve learned as business owners and how group coaching trumps all! [0:12:52.1]
Expanding your ROI by getting exclusive access to guest experts featured in the Strategy Academy. [0:15:55.1]
Understanding the powerful practice of finding your why and revealing your greater purpose. [0:22:33.1]
An overview of the modules within the Strategy Academy Program. [0:24:36.1]
ON TODAY’S SHOW
Abagail & Emylee
The Strategy Hour Podcast
We help overwhelmed and creative entrepreneurs break down their Oprah-sized dreams to create a functioning command center to tame the chaos of their business. Basically, we think you’re totally bomb diggity, we’re about to uplevel the shiz out of your business.
KEY TOPICS
The Strategy Academy, Pricing strategies, Group coaching, Expert guest coaches, Finding your why, Strategy Academy modules, Bonus offerings
