Hello everybody and welcome back to our podcast! Today’s show is almost like a grown up book review project, so just imagine us handing in a report and giving a presentation at the front of the classroom! The reason we are going back to school for this one is because since we recently read the book in question, it has made such an impact on both of us and TCC as a whole that we just could not wait to share it with all of you. Today we will be talking about Traction by Gino Wickman and how it immediately changed our trajectory and gave us so many tools for our biz. We know you are going to love them all! We cannot say this enough, whatever stage of your business you are in, go read it! The book has so many great strategies and this is the Strategy Hour after all, so there you go!

Today we will be looking at a few of the exercises and frameworks that Wickman offers in the book, which cover goal setting, company roles, vision and loads of other good stuff. We guarantee that these tools will change your biz for the better, forever! The book contains fun and engaging quizzes and activities and we really recommend that you use it as a kind of work book, moving through it with your own projects and departments. We will definitely be following this episode up sometime in the not too distant future with a report back on the effects of the framework, so keep your eyes and ears peeled for that some time next year. So without more fuss, let’s get down to it!

Welcome back to another episode of the Strategy Hour Podcast. Today we are diving into why we take every December off. Now the truth is, we love you all, but we are tired! Our brains hurt, our throats hurt, and it’s time to take some time away. Life can get incredibly busy, especially around the holiday season, and sometimes that can be just too much to handle on top of running a business full-time. We all know that as Murphy’s Law would have it, everything happens all at once; business picks up, family events are scheduled, big life changes happen, you name it!

So inside this episode we are diving into exactly why we have adopted this strategy of taking the month of December off, and what it has done for our business and our personal lives. We also dig into exactly how we manage to prepare and plan ahead with our team to be able to pull it off. Finally, we share all the juicy details to help you do it too. That’s right, you can do it too! Just take what you learn here from us today, see how you can apply it directly to your business, and jump on the magical train to free Decembers!

Hey everybody, and welcome back to The Strategy Hour. Today we are super happy to have a conversation with Bonnie Fahy, who is the founder of SourceIt where she helps her students and clients grow their businesses through outsourcing. Bonnie has a particular approach, which she calls “hybrid sourcing”, that can make your company run more smoothly and iron out some of the traditional issues with getting outside help. Bonnie is going to be telling us all about how it works and how you can use it to your great advantage. Sound great? We think so! She is going to be giving concrete, actionable advice on how you can build your team and grow your revenue through some very simple steps. So you are not going to want to miss this episode!

The subject of hiring and how you go about sourcing your employees can sometimes be taboo; but don’t worry, in this fearless conversation we break down all these walls and give you the real inside scoop. Here at TCC we have had our fair share of successes and failures with hiring over the Internet and we are so excited to share Bonnie’s revolutionary and forward-thinking rules of the game with all of you, our listeners. Bonnie even tells us how she managed to quadruple her income in just three months using the strategies she is going to be explaining today! This means that by outsourcing smartly, you can have a lot more money in your pocket and also free up more time to do the things most important to you. Get ready, and let’s dive in!

Guess what’s happening today? It’s the start of the Boss Project Summit! Did you just fist-bump the air? Because we sure did! This is like the day before Christmas, the first day of school, the thing we’ve been waiting for and it’s finally here! It feels like this has been years in the making, even though we’ve only been working on it for a couple of months, and the lineup is just insane! If you don’t know what we’re talking about, pause right now and head over to the Boss Project Summit website to get your free ticket because it’s all starting today!

If you’re brand new to the podcast and it’s your first day on the internet ever, we are going to give you a quick rundown of what the French toast we’re even talking about. The Boss Project Summit is 100% free to attend and we’ve got sessions ranging from how to write a professional email, to perfecting your brand, to being profitable, and more! So inside this episode we are breaking down the highlights and themes for each day, which speakers to look out for, and how you can get your hands on the all-access pass to be able to watch the videos after the summit is over. So get your calendars ready, pencil in those must-see sessions, and let’s get this summit started!

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his speciality - how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Welcome to another episode of The Strategy Hour Podcast all of you wonderful and beautiful biz unicorns! Today we will be talking about something extra special and exciting and something we have been looking forward to spilling the beans on for ages! This episode is going to be all about our upcoming Boss Project Summit, that we are hosting in November. Are you as excited as we are? Because we have never really been this excited before. Today we will be giving you the quick overview of what the summit will include, a little behind the scenes, and then we will drop down into some more details about the event. Sound good? We think so!

We give you the how, the why, and the where because we know you are going to want to know it all! We talk about which speakers we are most excited about, but really we are pretty crazy about all of them, we get into the reasons why it has taken us this long to get around to making this dream a reality and we talk about the magical All Access Pass that is vital if you want to get the most out of the summit. It’s hard for us to express just how great this event is going to be, but if you know us and know what our business and podcast is about, imagine that to the nth degree and you are getting close!

Welcome back to another episode of the Strategy Hour Podcast with your favorite business sisters! We have a great episode in store for you today in which we will be talking to our friend Parijat Deshpande about her experiences self publishing an Amazon bestseller. Parijat is a high risk pregnancy expert and decided to turn her work and wisdom into a book called Pregnancy Brain, which has quickly become a hit and is selling fast since it was published! We chat about what led to the writing and publishing of Pregnancy Brain and what that process was like, from start to finish.

Parijat is a great example of someone taking their business and turning it into something else, namely a distributable and profitable outlet. This is one way that a one-on-one business can be scaled to create more revenue and reach. During our discussion Parijat takes us through the lessons she learned over the last year and a half as she was able to very quickly move from deciding on creating the book to selling it. She really is an inspiration and we at TCC hope she can inspire you to reach your dreams and get your book out of your head and out into the world! We chat about editors, design choices, the writing process and the ups and downs of becoming and author. All things we know you are dying to hear about so without further ado, let’s jump right in!

Welcome back to the The Strategy Hour everybody. We hope you are excited about today’s episode because we sure are! Today we are chatting with Haley Williams about selling a business when you realize that you might not love what you are doing. This is an experience Haley had with a project she had been running for the last seven years only a few months ago! This can obviously be quite a difficult process and that is what this chat is all about. Making tough choices that are the best for you. It took some time but Haley found the clarity she needed to feel good about her decision and has not looked back since.

There are a number of choices that are available to us as business owners when these feelings arise. One of the options is to just shut down the business completely, which is quite drastic but is sometimes necessary. The second option is to think about changing the way you work and how the business runs and the last is to let go of it and have someone else buy and take care of it. The last of these is what Haley did and she found it was a lot more about letting go of the identity she had come to correlate to her business and realizing that she was more than that part of herself. Even at TCC, we are also slowly finding our way through this dynamic and learning to value ourselves beyond the work we put into our jobs. So come along for this important journey and hopefully you can come out the side inspired and ready for any necessary changes.

Hey everybody and welcome back to The Strategy Hour Podcast! We have a great episode in store for all of you biz unicorns that we think will be super helpful with a big part of everyone’s lives. Today we are going to be talking about communication, resolution, and how to have those difficult conversations that we all have to have sometimes. You know that when problems arise you have to deal with them in one way or another and that there are good ways and bad ways. Well, today we are going to be showing you one of the better ways to go about it. This episode was inspired by a speech by Sheila Heen from Harvard Law School that Abagail recently witnessed and needless to say, she was inspired. We hoped to pass on some of that inspiration to all our wonderful listeners so you can go out and be your best selves for the world!

During our discussion Abagail leads us through some of the steps that Sheila outlined and we give some examples of what these steps can be from personal experiences. We talk about inner dialogue and intentionality and why certain attitudes lead to having the same fight over and over. We are really trying to help you find a better way to handle conflict resolution and the first part of that is definitely in the way you approach an issue. Abagail explains how stories play a huge role in the way we understand our own perspective. These stories that we tell ourselves often determine how a particular conversation will play out. We also offer some tips for more reading on the subject and look at the book that Emylee has been reading which is dealing with similar subject matter. Ultimately the message of this episode is to slow down and take some time to try and understand someone’s point of view rather than try and prove why you are right. We know! This can be difficult! But don’t you think the world would be better off with a little more understanding? We think so!

Hello all you wonderful entrepreneurial unicorns and biz badasses! We have a really kickass buddy on the show today to share some great information and inspiring stories. Please help us welcome Kyrsten Sherwood from Copper Kettle! Kyrsten is here to tell us about her experiences hosting virtual, online summits and hopefully help you think through how you could possibly do it in the future! Isn’t that fun? This episode will get you started on thinking about how you can setup and run your own events and there is a ton of valuable information for those interested. So if you have ever wondered about doing something like this you will love what Kyrsten has to say!

We also believe that online events, like Kyrsten’s summit, are a great stepping stone to bigger, in person events, so who knows what you could be achieving in next to no time! In our discussion, we look at the differences between these types of events and which parts of the online overlap with real world hosting. Kyrsten gives us some insight into Copper Kettle’s business plan and how her virtual summit now fits into that. From there she takes us through some of the setup procedures and how you might go about getting ready for an event before talking about the monetization of free online video summits. You are not going to want to miss this one! We promise!

Today’s episode of The Strategy Hour is dedicated to YOU and your wonderful questions! We asked our Facebook Group to hit us up with all their questions on anything and everything, and we’re answering as many of those as we can today! We like to have these sessions from time to time because we owe so much to all of you, and what way better for giving back than a little bit of quality time, right?

During this discussion, we answer questions on dream businesses, meeting each other, pivoting careers, our hobbies, health, confidence, new businesses, calendars and much more. As usual we try to be as honest as possible and give you everything we’ve got, because we know how much that little push of inspiration or motivation can do to get you on the track to success. Some of the big takeaways from this episode are following your heart and finding your own path, being kind and peaceful to yourself in the face of disappointment, pushing through challenges and taking opportunities when they present themselves. These are strategies that have worked for us and we are sure they can work for you too!

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where they are today, and we are happy to share all the blunders we made for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!

During this discussion we’ll be guiding you through our history with email tools and ideas and showing you just what worked...and what didn’t. At the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a bomb welcome sequence and do a deep dive into why our first welcome sequence was so bad! (Imagine that!) From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning, and we finish off by emphasizing what you should be focusing on when you are putting your sequence together. Let’s do it!

Today’s show is an extra special one. In fact it was so special that we had to re-release it to all of our listeners because it was too good for just one run! This was a chat we had a little while ago with our friend, fellow unicorn and amazing red headed beauty, Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new program called FB Framework. The program was previously, and in some portions of this conversation, called FB Everything, just so you do not need to be confused between the two.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business, we are covering everything. This re-run busts the Facebook myths that will help you turn your business around!

We have been working our booties off behind the scenes trying to set up something pretty epic in our business – the evergreen machine. So, in this episode, we’re finally ready to tell you about the pros and cons of this soul-destroying process and why it is so worth it! We all talk about financial freedom, we all want it, but you don’t always hear about the nitty-gritty testing, the waiting, the endless funnels inside the funnels and the insurmountable self-doubt it takes pushing through to get there.

Despite the many cons of evergreening, we managed to maintain our sanity, not kill each other, stick it out and evergreen a $2000 course online. The benefits of this has been more than we ever dreamed, and we want to tell you all about it, and how you can do it too. If you are a six figure business owner and are interested in evergreening one of your courses, then we want you to pay attention to this episode – it could just change your life.

Today’s Boss Talk question is: How do you think email marketing is changing due to new regulations? We all know the importance of email marketing, but the truth is that the state of email has changed a lot over the past few years and with the new data protection regulations, it is changing even more. Where is it headed and how are we going to have to adapt? Tackling this question here with us today, is our favorite regular, Steph Crowder of Courage & Clarity.

In this episode, we discuss the trending question, “Is email marketing dead?” and how you can make your emails stand out in a way that doesn’t make people kick you to their spam folder. We also discuss the power of in-person marketing, why talking to people like they’re human is the best tactic and how Abbie has been able to have a successful side business with no email marketing at all.