Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
March 2018 Review
Today on the podcast we are bringing you another monthly review session. This time around we will be taking a look at March 2018: everything that happened, everything that didn’t happen, why things happened and ultimately, what this all means! More specifically, we’ll be walking you through the nerve-wracking spending freeze that we had to place on the company this month, as well as the goal that changed course, how we quickly adapted and implemented the new goal which led to our exciting new course you see today – The Goal Crusher Club.
We’ll also be sharing with you how we shifted to a new email service provider and the benefits of getting your systems in order, even when it draws you away from those money-making activities. We take a dig at the areas we want to improve on, like our personal internal leadership capabilities, our upcoming hotel spa strategy and why we need to have weekly check-ins with one another regarding our individual decision-making progress. In addition, we have some sexy new numbers to dazzle you with and will be sharing why our April affirmation is to realign. By the end of this episode, you will certainly have seen our flaws and be reminded that we, of course, are only human too. We know that you are coming up against these challenges in your own business and we are here to tell you that sometimes, you’ve just got to live and let be!
Creating a Workspace that Inspires You with Desha Peacock of Sweet Spot Style
Today on the podcast we have Desha Peacock. Desha is an international retreat leader, lifeSTYLE Design Coach and the Founder of Sweet Spot Style. Desha works with creative entrepreneurial women to upgrade their lifestyle and live fully in their sweet spot. She is also the author of Create The Style You Crave and Your Creative Workspace. Today on the podcast we are diving into how to create a work environment that inspires you.
Introducing The Goal Crusher Club
Before we dive into anything, can we just have a moment of silence for the phenomenal fact that this is episode 200! And guess what? We’re not going anywhere – hopefully we will be around for another 200 episodes. If you’re listening to this right now, we’re sending you a big fat thank you. Your time, energy and ears really mean a lot to us. Now that we’re done jumping up and down in celebration of this 200-episode milestone, let’s move onto the topic of today’s episode…Spoiler alert, there’s something new in TCC land, it’s called the Goal Crusher Club, it’s available right now and it’s fricken’ incredible! We know that you’ve got more biz ideas than you know what to do with and what you need is someone to help you organize the chaos and hold you accountable. That’s what we’re best at, babe, and that’s what The Goal Crusher Club is all about – accountability.
We created The Goal Crusher Club to help you go from that frazzled hot mess to a master-of-systems goal crusher. This is going to be a super unique way to interact with us, other creatives and allow you to get elbow-deep into the mechanics of your own business. In this episode, we are going to walk you through why we created The Goal Crusher Club, how it will help you, how it is organized, what you can expect, the insane benefits and why it is the most unique course on the block! This club provides the perfect opportunity for people who are wanting to get more stuff done, get some hardcore focus, get some support and in-depth feedback and finally start reaching their goals. And did we mention it’s just $29 a month?
January and February Monthly Reviews (We Learned Something MAJOR During These Months)
Today on the show, we are bringing you a two-in-one monthly review session. We know we are always telling you to check your data, but the truth is, we forgot. January slipped away and then February slipped away and before we knew it we had the monthly reviews way off of our minds! Even we made mistakes, the upside is that you guys get to learn from them! Yay! So, even if it is March and you also haven’t done last month’s report yet, that’s okay. You can give yourself some grace and do yours with us here today.
In this episode, we are diving straight in to our monthly business review sheets which you can find within the Follow Through Method. We’ll be going through our goals and whether we accomplished them or not, as well as our numbers for our various social media pages, our email list and our website. We’ll also be taking a look at increases and decreases in sales and talking about the importance of allowing your goals to pivot and be tweaked. So, grab a pen and paper, dig out the calculator and let’s start collecting some data.
Cultivating Diversity and Creating Community for the Geek Chic with Jordan Ellis of Jordandené
Today on the podcast we welcome our good friend, Jordan Ellis of Jordandené. She is an amazing woman who has a geeky lifestyle brand based in Brooklyn. She sells things that are subtly nerdy, from tee’s, to tanks, to mugs, to phone cases and more. Jordan also recently started the Sartorial Geek, a quarterly magazine and now a podcast all about girl power and promoting that nerd culture. Jordan is so amazing that it’s no wonder this is our third time having her on the show!
We’ll give you an overview of the other episodes Jordan has done with us, in order to give you a bird’s eye view of her business and some of the strategic moves she’s made. In this episode however, we discuss adding extra aspects to a physical product-based business as a way to contribute to bigger goals that might not be present today. We also discuss the challenges around diversity, representation and inclusivity in the online space and look to Jordan as a business owner who is really leading the way. We also get her insights on how to stand out in a super tiny product-based niche. There is so much to be learned from Jordan and we hope you enjoy her company as much as we do!
Planning for Worst Case Scenarios
For those of you who don’t already know Emylee – welcome to her anxious life. She is the type of person who can tell you where every exit in a building is, how to stop drop and roll in case of a fire, and where to hide in case a tornado suddenly appears on route to the mall. In business, Emylee is the kind of person that likes to go through every single worst case scenario. She always has a back up plan… and a backup plan for the backup plan. Emylee is truly the queen of the backup plan, and it turns out that this can be a super helpful attribute to have in a business partnership.
This episode is about planning for the things that you can never plan for. It’s about answering those difficult “what if” questions. It’s about securing your business for the future and the reassurance that this brings to your life. For those of you who are single business owners, we’re not sure you’ve thought of planning for worst case scenarios and exactly how to do that. So in today’s episode, we’re going to be sharing our experiences and the reasons we have made planning for worst case scenarios an integral part of our overall business strategy. We discuss buy-sell agreements, the various insurance options you have, the tough questions you need to ask yourself today and how you can effectively plan for the worst, in the best kind of way. Take a listen!
Leaving a Legacy and Making an Impact with Kelly Roach of Kelly Roach Coaching
Today on the podcast we welcome Kelly Roach. Kelly is a national bestselling author, the host of the podcast Unstoppable Success Radio and the CEO of her own coaching company, Kelly Roach Coaching. Kelly has NFL cheerleading experience, Fortune 500 executive status and today is “bringing it” with strategy, mindset, wellness and everything in between that will help you build the legacy you want to leave behind. In this episode, we talk about how to create a legacy, what a legacy looks like for you and the impact tiny everyday decisions have on the future of your business. Our episodes usually center around getting a business off the ground, but the question we’re asking today is, what do you do after you’ve launched?
Often when we think of legacy, we think of something grand, something awe-inspiring, something world-renowned. But the truth is, no matter how small your business is, you can leave a legacy and according to Kelly, this is the calling and responsibility of all entrepreneurs. Kelly really unpacks what leaving a legacy means, and for creative entrepreneurs especially, this is super helpful to hear. Kelly gives us some great ideas on how we can create a more sellable business and stresses the importance of wellness and self-care in legacy building. If you are wanting to make an impact in the world with your business after you sell it, move on, or retire, then this is definitely an episode for the you of today and for the you of tomorrow!
They're More Successful Than Me Because... (And Other Excuses We Tell Ourselves)
“I don’t have enough time”, “I don’t know the right people”, “I don’t have enough money.” There are a lot of excuses we make for not being or most successful selves. We’ve all used them at least once, or have heard other people use them, over and over again! But how true are they really? This is a conversation we have recently been having and we wanted to bring you in on it. In this episode, we are talking about the excuses we make for not achieving success in our business and the things we like to tell ourselves about how others achieved their success.
We start off by looking at geographical location and how the attitudes toward money and status can influence the way we start to define and articulate our own success. We also discuss the “overnight success” myth and why time is one of the most misunderstood aspect of success. We also want to take this opportunity to remind you that you don’t need to know all the hot shots, or even know much at all for that matter, to be successful. The most successful people are great learners who focused, made the time, didn’t blame their kids and tried! If you are finding yourself constantly making excuses about your business, or the lack thereof, then this is the episode to listen to for a fresh perspective and a kick up the rear!
A Roundup of Stuff We're Digging Right Now (In Life & Business)
Today on the show we are sharing all the things that we are digging right now. Things that we love, things that bring us happiness, things that make our lives easier, things that are guilty pleasures and everything in between. From handmade clogs from Sweden, to crime thrillers, to kombucha and shipping hacks – this is just a fun little break between all the hardcore business bootcamping and emotional trail runs that we have just about almost every other episode!
Today we are diving into the most marvelously random list: some are products, some are services, some are just things that we like to do – minus the sponsors or affiliates! These are things we are recommending because we genuinely enjoy them. We are sharing ten things each, so a total of twenty, epic random things we are just digging! We hope you’ll find them interesting or inspiring, entertaining or insightful. We hope that you try some of them and hopefully dig them too. Take a listen and let us know if you do!
How to Build a Business that Leaves a Legacy with Lauren Taylor of The Letter Mag
Today on the show we welcome Lauren Taylor. Lauren is the founder of The Letter; an annual mag that inspires women to live their best lives. She is also a content creator, brand ambassador, has partnered with empowering brands like Aerie and Abercrombie and has done amazing things in both her writing, photography and now filming for her YouTube channel. When we think about a social media influencer, we tend to think of someone who has five million followers! But this is not necessarily true and this is one of the reasons we are excited to welcome Lauren back on the show.
Lauren was last here over a year ago, way back in episode 23, where we talked about how to collaborate with big brands and being a social media influencer with a small following and why that model works, as proven by Lauren. Today, we catch up with Lauren and dive into some of the results from the strategies she has been implementing into her social media over the last year. We also discuss how to find your purpose and stay true to yourself when big brands come a-knocking and ultimately, how to find joy in what you are doing every single day. We hope you enjoy listening to Lauren as much as we do!
Our $15k Mistake (And How You Can Avoid Making It Yourself)
Today on the show, we’ll be telling you a story about a $15k mistake we just made. We are finally at a place where we are no longer blaming others for this mistake, and we are able to reflect on it and share it with you. So, we are going to talk to you about a concept we had hoped to implement in our business, the mistake we made, the giant role we played in allowing the bad crap to continue happening – and most importantly, how you guys can avoid making the same mistake in your own business!
Our excitement to create a successful, automated funnel in our business last year led us to hire an outside marketing team. After numerous red flags and no deliverables, we eventually had to cut ties with the team and call it a day. But at that point, it was already too late and we were at a $15k loss! In this episode, we explain how we got ourselves into this situation in the first place, exactly what the red flags were, what we should have done differently and how we are going to bounce back from this ever so slight hiccup. In addition, we walk you through the nitty-gritty of contract negotiation, KPI’s and managing the social dynamics of a new team. We hope that you will learn some lessons from our own sad story and takes this as a friendly reminder to always be the BOSS
Copyright, Copy Cats and What Creatives Can Do to Protect Themselves with Autumn Boyd
Today on the show we welcome Autumn Witt Boyd. Autumn is an experienced lawyer who helps ambitious and creative business owners, such as yourself, reach their big scary goals. She owns the law office of Autumn Witt Boyd where she guides online and e-commerce businesses as they grow. She has special expertise in copyright and trademark issues and her firm offers full legal support to creative businesses. Autumn is also the host of The Legal Road Map podcast which teaches business owners to protect their rights and stay out of legal hot water!
A lot of entrepreneurs and business owners tend to shy away from legal conversations, particularly when it comes to copyrights. These situations can get complicated, awkward and are often just downright confusing! But they shouldn’t have to be. This is why we’ve brought Autumn on - to simplify our lives and ensure that we’re all on the right track and protecting our booties! In this episode, you’ll hear more about the biggest legal mistakes that creative and online business owners are making and get some special insights related to copyright, trademarks and dealing with copycats. To top it all off, you’ll get to hear Emylee go off on a tangent about people stealing our sh*t!
What's a CEO Supposed to Be Doing – Our Journey of Figuring It Out
We have both been on a very personal journey to try and figure our sh*t out and a lot of it has had to do with determining what our role is within our own company. So, what does a CEO look like and what is a CEO actually supposed to be doing? This is the golden question we’ll be tackling in today’s episode. The role of CEO looks so different in every company. It is a role that can be completely unique and takes a while to find your groove. So no matter where you are in your own business, the episode will give you additional tools in finding where you belong. Your role as CEO, what you take on and what you don’t, is a personal decision at the end of the day and takes time and a lot of trial and error to figure out. Trust us, we know!
In this episode, we discuss how our role as CEO’s have evolved as we’ve slowly started outsourcing more, dropping certain tasks and hiring more. We also take a look at what other women have said about CEO’s, what their roles should be and how they can be so different. We don’t have it all figured out just yet, but as we said, this is a process and we’re getting there! So no matter where you are in your own business, come with us on this journey as we discuss where we’ve been, where we are, and where we want to be as CEO’s of our own company.
Finding Strength in Adversity: Revisiting Our Past in a Past Episode
We're taking a break from #BBS to reflect and share with you where we've come from and to remind you that no matter what you have been through in life, you CAN accomplish great things. We're jumping back to an old episode, so have a glass of wine while you’re listening to us. Kick back in your PJ’s, just chill, and be with us for a second. We are getting super real today. Not that we are any less real any other day, but we are taking it way back.
We hear so often that lives on Instagram look fancier than they are, and that Facebook portrays a certain façade. However, we are also really are in tune with being authentic for you guys and portraying our real selves as much as we can. We show our real selves as we are now and I think sometimes we forget where people have come from and what they have gone through in order to get to be where they are today. So that is exactly what we are doing today.
Releasing the Shame and Creating Real Relationships with Women with Cyndie Spiegel
Today on the podcast we are bringing back Cyndie Spiegel. Cyndie is a Brooklyn-based consultant, coach and TedX speaker. She is the founder of The Community of Us – an inclusive strategic community for women change makers, founders, creative business owners and solopreneurs. Today, we are talking about creating real relationships, what it means to have friendships and empower other women. In the creative community, particularly the entrepreneurial women’s space today, there has been a shift in the way we support one another; all love, all positivity, all empowering, 2018 feminism, all sisters high-fiving sisters! When in reality, it’s all a little phony.
Despite what we promote online, there are often still shameful feelings of jealousy, envy and resentment that are difficult to talk about. These feelings often get in the way of us helping others, which is really not what we want as good human beings! So, how do we release our shame, embrace this community mindset and truly empower other women? Cyndie gives us four really tangible steps to analyze how we are treating other women, be it in our industry or in our friendships, in order to help us forgive ourselves and quit the Tall Poppy Syndrome! Take a listen to find out what that is. It’s real!
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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Meet Our Partners
The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.
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Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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