Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
Embracing the Power Couple Lifestyle with Brooke Genn
Today on the show we welcome Brooke Genn. Brooke is a writer, a photographer, podcast host and one part of a power couple together with her husband, Wilhelm. Brooke has had a really interesting and eclectic past and today works full-time with her spouse, building a business together as well as building a tiny home on wheels. In this episode, we are talking about what it takes to be a power couple. We get into the steps Brooke and her husband took to get her husband to come home and work with her full-time and how they are able to travel the world together and do exactly what they’ve always wanted.
We find out what Brooke has learned from working with her husband and how they have navigated this transition, having their own independence what it takes to run a business when you and your partner are so emotionally tied. A lot of us have thought on and off about working with our spouses but Brooke and her husband are successfully doing it! There is a lot to be learned from this episode about business and about relationships… even if you aren’t working together.
3 Questions to Ask Yourself if You've Got Money Blocks
Today on the show, we are talking about money mindsets. Figuring out your own relationship with money takes a long time. How do you know when you’re over-spending? How do you know when you’re being too frugal? What are the thoughts and emotions that control your spending and how do you get over your deeply ingrained money blocks? As women, we are taught that being financially successful, is something to fear. It might sound silly, but it’s the truth! So much of our decision making is fear-based and so often we don’t recognize this as fear.
These are the sorts of questions and topics we’ll be chatting through in this episode today. We’ll be referring to our own experience, our own money blocks and be giving you a few questions that you need to be asking yourself in order to break free from the shackles of your bank balance! By the end of this episode, you will be more conscious of your own money mindset, have a foundation from which to tackle it and feel empowered to make the changes you need to make toward a more healthy and happy (financial) life.
Friend So Hard – Maintaining Friendships While Hustling from Home
We’ve been getting a lot of questions from our community recently about how the heck we stay friends, even though we’re business partners. So, what does our relationship look like and how do we maintain friends outside of our business circle at TCC? Well girl, “It’s complicated,” and this is why we’ll be tackling questions around our own friendship and our friendships with others in this episode. As any business owners knows, it can be a challenge to maintain friendships with people who don’t really understand what you do. People drift apart, lives change and these days, we just move in so many different directions!
So how do you make new friends (without being awkward about it) and how do you know when a friendship is just not working anymore? We’ll just be chatting this topic out and sharing how these dynamics ebb and flow in our own lives. By the end of this episode, you’ll have a few tips that you can use to help maintain (or sever) your own relationships. Because the truth is, we all get by with a little help from our friends, but you have to get out of your comfort zone to make them and sustain them.
Boss Talk: What are Your Thoughts on the Phrase "Community over Competition?"
Today we are welcoming you to a brand new series that we are kicking off right here, right now! The monthly series is called Boss Talk and it’s an unscripted, uncensored, roundtable, brainstorming session between Abbie, Emylee and our lovely visiting guests. We’ll be diving into hot topics in the industry right now and will kick off every episode by posing a question to each of us in the discussion, which we’ll flesh out throughout the show. Today’s question is, “What are your thoughts on the phrase "community over competition?" And here to help us answer it, is the delightful boss babe, Steph Crowder of Courage & Clarity.
Here in this series, there is no holding back, no sugar-coating, no censoring. It’s just us, cracking open beers and navigating important questions that you’re probably wondering about too… So, are you someone who is all for community, or all for competition? Or is it about striking a healthy balance between the two? But how do we do that and are authentic communities really possible? This is an important and topical debate across all industries right now and one that we’re not sure people are speaking about as honestly as openly as we’d like. This series is all about real, off-the-cuff, honest opinions and if that’s your jam, then come and join us!
Focusing on Ourselves Instead of Our Business in Order to Grow
Today on the show we discuss what has happened this year, outside of business. Our personal development, things we’ve been focusing on in our personal lives, the things we’ve been doing, the books we’ve been reading, what we need, what we want, what we like and ultimately, how we’ve been trying to grow as individuals. For the first time in a long time we have taken a small step away from the goals of the business and worked on identifying where our heads are at, who we are as people and what our personal goals are. We decided to tackle our personal development ahead of the game, i.e before the business became all-consuming and everything in our lives was falling apart! Nothing in our personal lives up until this point has been necessarily broken, but we just realized that, hey, things could be better!
We think that a lot of you listening out there might really identify with what we’ve been going through in our personal lives and this episode is here to offer you some helpful resources and to let you know girl, you are not alone! In this episode, we’ll be discussing who we are and who we want to be outside of work and why life is not just a bunch of boxes you can tick. We also discuss the weight of societal expectations we’ve experienced, especially as women, and how we are working to love ourselves a little more.
How Oprah Changed My Life Forever with Jill Donovan of Rustic Cuff
We have very few business crushes in this world, but Jill Donovan of Rustic Cuff is definitely one of them. In this episode, Jill talks to us about how she was publicly humiliated on national television, sitting on the couch next to Oprah. This moment, which Jill will go on to explain, drastically changed her life. We hear how she was able to move on after this incident and turn it around into the best thing that could have ever happened to her. We learn more about how Jill scaled her product-based business, where she makes and sells beautiful bracelets and encourages the spirit of giving.
Jill started out giving away her cuffs to strangers at the local grocery store and today, Rustic Cuffs has over 160 employees and strong social media community of over 70,000 people. Jill’s designs are being worn by big celebrities today and through her business she is showing others how they can make a difference to the lives of others. Jill is someone who has been guided a lot by her intuition. But how do you know when you’re following it? In this episode, Jill also gives us some great tips for listening to your heart and finding what it is you excel at.
April 2018 Monthly Review Session
Today on the show we are doing our monthly review for April 2018. Our monthly review is a popular episode that we do every month. In the past, we have gone into a lot of depth with all of our numbers and our tracking. However, we have decided to narrow it down a little bit to be a more of an overview. If you want all the nitty-gritty’s, you can find them inside The Goal Crusher Club. In the episode, we are a little goofy because well, April was crazy! We just got back from a week-long trip to Chicago for the She Did It Her Way Summit. We did some strategizing in our hotel room (which we covered in post-it notes and crazy-lady handwriting) and will be reporting back on our plans and goals for the future. We’ll also be discussing our experience switching email providers (again) from Infusionsoft to ActiveCampaign, as well as how we got 100 members into the Goal Crusher Club through some darn fine teamwork.
In addition to that, we get into some deeper identity crises we’ve been experiencing in our business and the “Aha” moment in Chicago that reminded us that the destination is the journey. Our biggest glory moment this month has been the positive shifts we have seen in our team and how we have come to learn that teamwork takes, well, so much work. Work that is so worth it! We end off this episode with some good ol’ fashion funnel talk and our improvements to work toward for next month. We hope this episode will inspire you to keep going, even if you don’t have it all figured out yet. We sure don’t, but hey, we’re enjoying the ride. Bring it on May!
Becoming a Debt Free Millennial with Justine Nelson
Today on the podcast we welcome Justine Nelson. Justine is a friend and previous co-worker who embarked on a personal journey to get rid of debt… and then decided to teach other people how to do it too. Justine is the founder of Debt Free Millennials, an online resource blog and coaching center helping thousands of millennials ditch debt and live like a boss. Today we are speaking about all the fun things – like student loans, debt culture and budgeting. We are also going to be discussing how to navigate conversations around debt with your partner and family and how having a budget and goals in your personal life leads to amazing things in your business life.
We hear how this Midwest millennial got into debt in the first place, how she broke out of debt's chains and was able to start a business from the ground up and do things in her life that she never even imagined. Since Justine has been in the dark pits of debt herself, she is a really great person to get some tips and advice from on how to cope with these financial practicalities, as well as the emotional strain that debt can place on your relationships. If you are feeling overwhelmed by your own debt, Justine is going to show you just how doable (and surprisingly fun) paying off your debt can be. If you want to live that debt free life and grow the business you have always dreamed of growing, then this inspirational episode is a great place to start!
Goal Crusher Club – Part 5: 3 Goal Reaching Mistakes
Welcome to part 5 of the Goal Crusher Club series! Well done for making it this far! We hope you’ve learned a ton and are ready to identify everything you’ve been doing wrong! In this episode, we are going to be looking at the three major things you are definitely doing wrong when it comes to setting your goals. Wondering how we know you’re doing these things wrong? Well, because we did them too! This episode isn’t about dogging you and we’re not necessarily saying that some of these things can’t work, but in order you to not only reach your goals, but fly past them, we want you take these things into account.
In this episode, we will be discussing the three most commonly made mistakes that prevent a lot of us from reaching our goals. 1) Picking “buy work” goals. 2) Paying your way as the only way and 3) Hiring people to fix what’s broken. We’re going to explain why these things don’t work and what you could do instead. Ultimately, we want you to get to know your business before you add on or distract yourself with ventures that are sure to veer you off course. We’re here to help you skip the hurdles and the mistakes that we’ve already made, so if you’re looking for a faster and more thorough route to your goals – then take a listen to this episode.
Live Therapy Session: Setting Boundaries, Our Relationship with Food and Intentional Mindfulness with Dr. Rachel L. Alan
On today’s show we welcome Dr. Rachel L. Alan. Dr. Rachel is a licensed clinical psychologist with over a decade of experience supporting people to take inspired action to connect to self-discovery. She focuses on healing, cultivating healthy habits and enhancing self-wellness, balance and living life passionately. This episode is pretty close to an actual therapy session for us! But we know that so many of you out there struggle with these types of issues too and will be able to relate in one way or another. Health and wellness is something we speak about a lot on the show, given the challenges we have had had with our own health and wellness – physically, emotionally and mentally.
Today, we dive into some of the common choices that a lot of us out there make around food and setting boundaries, especially as women business owners. If you are struggling with setting boundaries with yourself and with others, or with under-eating, over-eating, binge eating, snacking and are just trying to get your life in balance, we think you will find this episode really beneficial. These often deeply ingrained habits can leak into our business and into our personal lives and we need to question the root of our unhealthy habits before we can even begin to create healthier new ones. It’s important to know that you are not alone out there and taking a listen to this episode might just be the step you need to take toward having more control in your life!
Goal Crusher Club – Part 4: Creating Key Performance Indicators
Welcome to Part 4 of the Goal Crusher Club Series! Today we are talking about one of Abbie’s favorite things on the planet – creating Key Performance Indicators in your business, otherwise known as KPI’s. We will be walking you through some of the things you need to be tracking on a month to month basis that will genuinely help you realize the health and wellness of your business and exactly what you need to be paying attention to. KPI’s are going to give you all the knowledge you need about where you should be spending your time; what needs more babying and perhaps what needs to be cut. If you aren’t tracking these things you may never be able to recognize what might be an issue in your business, or which aspect of your business you need to grow. This leaves you guessing over and over again and this is not where you want to be!
Ultimately, it comes down to performance and numbers and this is where identifying your KPI’s come in! In this episode, we are going to get you tracking like you’re on safari. We’re going to be explain exactly how to track your data over a launch period and show you exactly how to calculate your earnings per lead, your cost per lead and the additional numbers you should be paying attention to. We are also going to be showing you how to analyze your monthly data; including your most popular posts and your most engaged customer and how you can use them to propel your business forward with confidence.
Building Your Passion Business in the Midst of Life’s Chaos with Ben & Laura Harrison of Jonas Paul Eyewear
Today on the podcast we welcome husband and wife business duo, Ben and Laura Harrison, of Jonas Paul Eyewear. This episode is for anyone who has ever been afraid to go after that seemingly unattainable business or their passion project. A lot of us let those things sit on the shelf gathering dust because they seem, well, really hard and really scary! Ben and Laura are two people who are really living what a lot of people only dream of creating. In 2013, Ben and Laura gave birth to their son, Jonas Paul. Jonas was born with a rare disorder, Peter’s Anomaly. As Ben and Laura searched for fashionable eyeglasses for their visually impaired son, they grew increasingly frustrated at the limited (and very un-trendy) options for children.
They were so inspired by their son, that they decided to leave their careers to launch Jonas Paul Eyewear with the mission of helping children feel beautiful in their glasses and providing sight to children in need with every purchase. Laura and Ben saw a gap in the market, combined their skills and followed their passions and their need to make a difference in the world to create a unique and impactful business. In this episode, we’ll be diving deeper into how their business came about, the challenges they faced along the way and how they transitioned from a service based business in wedding photography to a product based business in eye care! Ben and Laura have a truly inspiring story and if you have an idea you’ve been wanting to get off the ground – trust us, you’ll have all the motivation you need after this episode.
Finding Your Purpose and Your Person with Molly Stillman of Still Being Molly
Today on the podcast we have Molly Stillman. Molly is the founder and creator of Still Being Molly, a lifestyle blog that has been around since 2007, and the host of the Business with Purpose podcast. Molly had over 600,000 readers last year and she has become a trusted community for women, especially moms – covering everything from ethical style, clean beauty, real food, parenting, to serving your community and making the world a better place. We all have a purpose in life and one of life’s most challenging journey’s is discovering exactly what that purpose is. So many of us suffer from an identity crisis. We don’t know if we’re on the right path and we often don’t know who to turn to for wisdom and advice.
Today, we delve into Molly’s personal story and what she went through in the discovery of finding her true purpose. Molly shares the rough journey she went through losing her mom in high school and a lot of authentic, deep conversation around how you can start having your own self-realizations and self-discovery. If you have lost a parent or someone else close to you, this might be a story to which you can really relate. Molly shares a lot of tools to help you do some of your own self-reflection, find your deeper, “Why?” and how to apply that to into your life and business today. By the end of this episode we’ll have you peeling back those onion layers to get to the core of your “core”... without the ubiquitous tears.
Goal Crusher Club – Part 3: How to Figure Out What to Pay Yourself
Welcome to Part Three of the Goal Crusher Club Series! Today on the podcast, we are talking about the fun side of business – getting paid! Woohoo! Getting paid should be an exciting and rewarding part of business; but who knew that it could be the cause of so much anxiety and confusion, right? We want to give you a little break here today and share with you what we have used in the past to help us define what to pay ourselves as business owners and how that works for us today since our business has grown. If you have severe anxiety around money, we totally understand the fear of not wanting to pay yourself.
A lot of the time people are either afraid money is going to disappear or it is supposed to be allocated toward something else or are just simply feeling that they don’t deserve that money. This is something to be aware of going into this episode but for the most part, we are going to be diving into the different formulas you can use in order to figure out what to pay yourself. We will also be discussing helpful tools to help you with payroll, saving for taxes, saving for retirement, how to separate your income into different bank accounts and what determines a “reasonable” salary.
Goal Crusher Club – Part 2: Aligning Projects with Your Goals
Today’s Goal Crusher Club episode is all about aligning your projects with your goals. The entire purpose of this episode is to get you achieving the things on your dreamy to-do list faster. We know that so many of you sit there twiddling your thumbs, hoping to get more stuff done, but are not getting more stuff done! We know it’s not because you’re not willing to get stuff done; the issue is that coming up with an end goal just feels very definite and restricting, right? Often, if we don’t have a clue what our end goal should be, then we don’t know where to start, we don’t know what goals and tasks to prioritize and we don’t know which opportunities to follow. We feel you, and we’re here to help you really hone in, define and focus on what it is you’re working towards.
In this episode, we are going to be giving you great tips to help you set your goals and break them down into small projects and even tinier daily tasks. We are also going to help you prioritize your tasks throughout the day and give you some helpful tips on how to say no to the often distracting opportunities that arise. We know you are a creative, but we also want to see your creativity turn into a sustainable and profitable business – so if we’re mean, it’s only because we care. It’s time to knuckle down and get your booty in check, so start crushing your goals today and take a listen.
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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