Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
From an Invertebrate Biologist to a Floral Maven with Gina Thresher
Today on the podcast we have Gina Thresher. Gina is the founder of From the Ground Up Floral and she started out her journey, believe it or not, by pursuing marine biology, DIY’ing her own wedding and eventually turning into a very talented florist in her industry. In her own words, she makes kick-ass floral arrangements and we are talking more about her journey today. We are taking the idea outside of just the realm of a bouquet and really looking at it as a business and what she can add on.
Inside this episode, we are talking about the transition of Gina’s hobby mindset to a business mindset and what it really looked like when she was chasing brides and chasing weddings and then finally realizing that she really needed to be paying attention to other pieces of her business. She shares with us some tactics and strategies she was able to pull from The Strategy Academy like figuring out what to do and when to do it to actually focus on your business holistically instead of just one tiny detail. We dive into everything from travelling the world to speak, workshops, educating other florists and everything in between. This will spark you with some ideas you can implement in your own business so you are not just focusing on one tiny detail.
How You Invest Based On Your Personality Type with Jessica Eley
Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a mindset coach for high-achieving entrepreneurs. She also brings clean water to hundreds of people through her Workshops for Water Program while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves to Jessica on a silver platter for her to pick apart and call out all of our “bad” money habits.
Money mindset is the underlying structure and core beliefs you have that are running your show around money. The things you don’t even question and the beliefs you “absorb” from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.
Our October Monthly Breakdown
Today on the show we are back for another monthly review session! This is something we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything we did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October 2017. As you all know by now, we love sharing the behind-the-scenes with y’all and giving you the step-by-step breakdown of what we have been up to in our business, what worked and what didn’t.
We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!
Why We Made Changes to Our Signature Program (pssst...Doors Are Opening Soon!)
Today on the show we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or an added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently. Instead of waiting until launch time to actually talk about it, we let y’all know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the “ick” out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.
Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening really soon and we wanted to come on the show to let you all know when it’s coming back so you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about pricing! We are also going to be talking about how you can get your butt inside and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead, it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!
Bootstrapping a Brick and Mortar Business with Amber Budd
Today on the podcast we welcome Amber Budd. Amber is a self-described skincare nerd and the founder and creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds by growing her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber, on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! Amber’s customer care philosophy is “take the time to nurture every client relationship”.
Today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step at a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up and let’s get ready to hear some strategy!
Overcoming Crisis and Pivoting Your Business with Erin Shebish
On today’s episode, we are so excited to welcome on Erin Shebish. Erin is a certified mindset coach for solo entrepreneurs and she helps women find their version of success by gaining clarity, direction and confidence. Today, we are talking about Erin’s personal journey where she went from a little bit of a hot mess to setting boundaries and creating systems within her business. We will also hear more about her journey throughout The Strategy Academy and how she was able to handle all of that with some major health crises.
There are very few business programs that also offer an emotional component and this is something Erin has managed to balance beautifully with her business. In this episode, we find out how she was able to re-discover her real passion, pivot her business and implement it without any real hiccups. Erin gives us actionable steps we can start implementing today for our own emotional well-being and business processes. We hope you will take her experience and learn how to apply it to your own life and business today.
The Maker's Growth Strategy with Megan Auman of Designing an MBA
Megan Auman is a designer, metalsmith, educator and entrepreneur who has built a multi-faceted business around her passion for art, commerce and visual content creation. AKA, she rocks Instagram and Pinterest! In addition to running her eponymous jewelry line, you’ll find her on Designing an MBA talking and teaching about the intersection of art and business.
In this episode, we will be looking at how to use Instagram and Pinterest to see a return on investment and grow your email list. We will even be getting some tips on what to do with New York Now, how to plan a holiday marketing strategy and why keeping it simple is key. So hold onto your panties! As a trained and practicing metalsmith, Megan is a great person to help those entrepreneurs who are specifically hand-makers trying to grow a handmade business. So jump in and take a listen!
Starving Artist to Instagram All-Star With Amira Rahim
We are so excited for today! On the show, we welcome Amira Rahim, also known as Amira The Abstract. If your eyeballs want some glorious material, you need to check her out. She is a contemporary abstract expressionist painter and she’s legit. Amira has been featured in numerous magazines and basically, in addition to being a painting bad-ass, she is also an educator. She has a program that helps other fine artists learn how to master Instagram.
Inside this episode, we take a really raw behind-the-scenes look of how Amira went from starving artist to Instagram all-star. We are talking about the real and raw emotions people have and go through, connecting with people and creating a community. We also find out how that has evolved into teaching and helping others create beautiful and strategic feeds that allow them to succeed in their own businesses. This is definitely more raw than normal, in all the best ways, so keep listening to hear more!
Our September Monthly Breakdown (AKA That Time We had a 6-Figure Month)
Six-figure September! Yep, last month was the biggest month in TTC history. So today we are going to be breaking down our successful launch by taking an in-depth look at our actual numbers, our growth and our stumbling blocks. We both celebrate our birthdays in September and so did TCC. TCC turned two in September! Reaching a six-figures this month is a very sweet gift from the universe. By that, we mean the cash came in and landed in our bank account. This blew our minds and is more money than we have ever made!
Want to hear another cool thing? Not only did we reach six figures, but we reached it by September 19th. That’s a little less than three weeks. Want to hear another cool thing? We reached $110,000 – that’s an additional $10,000, just for fun! And this number happened without us even reaching the projected numbers during our September launch. If you want to hear more about that launch, definitely go back a couple of episodes and check that out. Because today, we are going to be reviewing the process step by step and finding out how the heck we got to a six-figure month? An exciting milestone for us. Take a listen, you know we’ve got tips to share!
How This Boss Bootstrapped a $4 Mil Company with Laura Roeder of Meet Edgar
Today on the podcast we welcome Meet Edgar Founder and CEO, Laura Roeder. Meet Edgar is a social media automation tool that makes sure your social media content gets posted to all the appropriate places. Often we are so afraid to repurpose or repost content more than once. But if you knew that your reach per post is often sitting around 5%, you might start to think a little differently! Meet Edgar helps small businesses and entrepreneurs reuse their best content to bring in a ton of views.
But we are not only talking about social media today; we are talking about how Laura bootstrapped her company, how she has developed a 100% remote team of 30 employees across the US, generated over seven thousand subscribers, is bringing in $4 million in annual revenue and how she has survived all of this with zero sales team. Oh, and all of this was in just three years. Today, we will be diving into all her juicy secrets, discussing the future of social media networks, and why we should be utilizing them while they are still free.
Celebrating Two Years For TCC: Reflecting Back and Looking Ahead
Happy Birthday to us (cue birthday song). Did you know Think Creative Collective just turned two? We are worried now, because the you know the terrible two’s, does that happen in business too? We certainly hope not! We want to tell you everything we’ve worked on, everything that’s kinda worked for us, some stats to get you familiar with how things have been going and talk a little bit about the future of TCC.
Also, we have opened and started and closed seven businesses together, so this ain’t our first rodeo, babes. It might be our first rodeo together and our most successful business, but we have been in so many other businesses and we have been through all the ups and downs. So we get it, we get it all. Want to find out how we have made this business work?
Our Second Rock Your Biz Launch Breakdown
We are here for another launch breakdown, and we hope you are as excited as we are! Today we are breaking down our second Rock Your Biz launch. We are giving you the inside scoop and, believe me, it’s something you’ll want to hear. We learned a lot and we have a lot of stats to cover with you today because we like sharing the nitty gritty details, but you already know that!
In case you are brand spanking new and don't know what the heck Rock Your Biz is, it’s a program that we opened and then closed just this month. We ran a free four-day challenge to kind of warm people up to the concept of what was going to be so good once we opened the doors. We had three webinars and it was awesome. To say we were the most baffled by this launch, ever, would be an understatement and babes, you’re hearing it all here first. So keep listening to hear more!
Managing Your Small Business Finances with Geily Romero of Cutting Edge Financial Solutions
Today on the podcast we have the numbers queen Geily Romero. Geily is a financial consultant and business strategist. She has some amazing knowledge all about getting your business financially stable, setting goals and growing your business. On today’s show we’re going over one of our favorite things: profit and loss statements!
We are talking numbers and all the things you need to do to get setup so you can start analyzing the financial side of your business, what mistakes you might be making and how you can start paying more attention to this very important piece of your business. We are also giving you some free solutions on how to make it all happen! Yeah, you heard that right, so stay tuned!
When Your Spouse Is Your Employee with Megan Stone of Sweet Chubby Cheeks
We have a crowd favorite on the podcast today: Megan Stone, owner of Sweet Chubby Cheeks. Megan is a proud Momma of two wonderful kiddos. Her designs are inspired by her daughter, and the need she had to find quality outfits for photo sessions and headbands for everyday wear. She quickly found that other moms had the same desire and Sweet Chubby Cheeks was born!
Today we are getting super deep, super real, a little personal, crossing those those boundaries of what you should and shouldn’t talk about. Yeah, we are talking all about when your spouse is your employee and how the dynamics of that really works. We are talking about “retiring” your husband / wife and how Megan has been able to successfully do so. She is giving us an idea of the work that she took to get there and some of the stumbling blocks she faced in the beginning. We are diving into it, so keep listening to hear more!
A Breakdown of a Monthly Review with Think Creative Collective
Today we are recording a live version of us going through our monthly review sheet. What we’re really going to talk about is the process and we are going through the entire thing step by step, just as we normally do, so you guys can see it all - how long it takes, what we talk about, what we ask ourselves, what are we looking at, what numbers are we pulling and we’re doing it in real time. We’ve pulled up the websites that we usually gather data from but we haven't crunched the numbers yet. We are doing it on air so you guys can see realistically how all this works.
It’s August review and we use our worksheets that we’ve created for some awesome students of ours and our community which are available in both The Follow Through Method and Rock Your Biz. We are going through our typical review of what we would do at the end of a month and then planning for the following month. This episode might be a bit different to listen to. We are testing it so do let us know if you love it or hate it at the end of it. So keep listening to hear how all this works!
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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