Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
Listen & Subscribe
Find us wherever you listen to podcasts
Our Episodes
Why We Made Changes to Our Signature Program (pssst...Doors Are Opening Soon!)
Today on the show we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or an added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently. Instead of waiting until launch time to actually talk about it, we let y’all know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the “ick” out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.
Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening really soon and we wanted to come on the show to let you all know when it’s coming back so you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about pricing! We are also going to be talking about how you can get your butt inside and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead, it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!
Bootstrapping a Brick and Mortar Business with Amber Budd
Today on the podcast we welcome Amber Budd. Amber is a self-described skincare nerd and the founder and creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds by growing her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber, on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! Amber’s customer care philosophy is “take the time to nurture every client relationship”.
Today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step at a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up and let’s get ready to hear some strategy!
Overcoming Crisis and Pivoting Your Business with Erin Shebish
On today’s episode, we are so excited to welcome on Erin Shebish. Erin is a certified mindset coach for solo entrepreneurs and she helps women find their version of success by gaining clarity, direction and confidence. Today, we are talking about Erin’s personal journey where she went from a little bit of a hot mess to setting boundaries and creating systems within her business. We will also hear more about her journey throughout The Strategy Academy and how she was able to handle all of that with some major health crises.
There are very few business programs that also offer an emotional component and this is something Erin has managed to balance beautifully with her business. In this episode, we find out how she was able to re-discover her real passion, pivot her business and implement it without any real hiccups. Erin gives us actionable steps we can start implementing today for our own emotional well-being and business processes. We hope you will take her experience and learn how to apply it to your own life and business today.
This Episode Is For You If....
Today, we are tackling a concept and question that we get asked ALL THE TIME. Specifically, we are going to answer it around the framework of The Strategy Academy because in case you haven’t been paying attention, the doors are opening again soon and we are pretty freaking pumped about it. But, regardless of whether you are considering The Strategy Academy or any other program, or you’ve asked this question from us in the past, maybe this kind of walkthrough, mindset or framework will help you answer this question next time it pops up for you. The question we get asked all the time is, “Ok, but who is this program perfect for? What type of person is this program for; someone who is just starting out or someone who has been in business and needs to up a level?”
It’s one of those questions we have always had a hard time answering. We have always felt like we need to box ourselves in but it turns out that we kinda gave the middle finger to that rule and did what we wanted to anyways. This program isn’t just for someone brand new in business. It isn’t just for someone who is ready to move up a level and take things seriously. It isn’t just for someone who is not profitable yet. It isn’t just for someone who is profitable. It’s for all of those people — for different reasons. Today, we are diving into the why, the how and the benefit of why opening it up to so many different people has created a community in which all these different types of people thrive. So, keep listening to hear more!
Starving Artist to Instagram All-Star With Amira Rahim
We are so excited for today! On the show, we welcome Amira Rahim, also known as Amira The Abstract. If your eyeballs want some glorious material, you need to check her out. She is a contemporary abstract expressionist painter and she’s legit. Amira has been featured in numerous magazines and basically, in addition to being a painting bad-ass, she is also an educator. She has a program that helps other fine artists learn how to master Instagram.
Inside this episode, we take a really raw behind-the-scenes look of how Amira went from starving artist to Instagram all-star. We are talking about the real and raw emotions people have and go through, connecting with people and creating a community. We also find out how that has evolved into teaching and helping others create beautiful and strategic feeds that allow them to succeed in their own businesses. This is definitely more raw than normal, in all the best ways, so keep listening to hear more!
Our September Monthly Breakdown (AKA That Time We had a 6-Figure Month)
Six-figure September! Yep, last month was the biggest month in TTC history. So today we are going to be breaking down our successful launch by taking an in-depth look at our actual numbers, our growth and our stumbling blocks. We both celebrate our birthdays in September and so did TCC. TCC turned two in September! Reaching a six-figures this month is a very sweet gift from the universe. By that, we mean the cash came in and landed in our bank account. This blew our minds and is more money than we have ever made!
Want to hear another cool thing? Not only did we reach six figures, but we reached it by September 19th. That’s a little less than three weeks. Want to hear another cool thing? We reached $110,000 – that’s an additional $10,000, just for fun! And this number happened without us even reaching the projected numbers during our September launch. If you want to hear more about that launch, definitely go back a couple of episodes and check that out. Because today, we are going to be reviewing the process step by step and finding out how the heck we got to a six-figure month? An exciting milestone for us. Take a listen, you know we’ve got tips to share!
Celebrating Two Years For TCC: Reflecting Back and Looking Ahead
Happy Birthday to us (cue birthday song). Did you know Think Creative Collective just turned two? We are worried now, because the you know the terrible two’s, does that happen in business too? We certainly hope not! We want to tell you everything we’ve worked on, everything that’s kinda worked for us, some stats to get you familiar with how things have been going and talk a little bit about the future of TCC.
Also, we have opened and started and closed seven businesses together, so this ain’t our first rodeo, babes. It might be our first rodeo together and our most successful business, but we have been in so many other businesses and we have been through all the ups and downs. So we get it, we get it all. Want to find out how we have made this business work?
Our Second Rock Your Biz Launch Breakdown
We are here for another launch breakdown, and we hope you are as excited as we are! Today we are breaking down our second Rock Your Biz launch. We are giving you the inside scoop and, believe me, it’s something you’ll want to hear. We learned a lot and we have a lot of stats to cover with you today because we like sharing the nitty gritty details, but you already know that!
In case you are brand spanking new and don't know what the heck Rock Your Biz is, it’s a program that we opened and then closed just this month. We ran a free four-day challenge to kind of warm people up to the concept of what was going to be so good once we opened the doors. We had three webinars and it was awesome. To say we were the most baffled by this launch, ever, would be an understatement and babes, you’re hearing it all here first. So keep listening to hear more!
Managing Your Small Business Finances with Geily Romero of Cutting Edge Financial Solutions
Today on the podcast we have the numbers queen Geily Romero. Geily is a financial consultant and business strategist. She has some amazing knowledge all about getting your business financially stable, setting goals and growing your business. On today’s show we’re going over one of our favorite things: profit and loss statements!
We are talking numbers and all the things you need to do to get setup so you can start analyzing the financial side of your business, what mistakes you might be making and how you can start paying more attention to this very important piece of your business. We are also giving you some free solutions on how to make it all happen! Yeah, you heard that right, so stay tuned!
When Your Spouse Is Your Employee with Megan Stone of Sweet Chubby Cheeks
We have a crowd favorite on the podcast today: Megan Stone, owner of Sweet Chubby Cheeks. Megan is a proud Momma of two wonderful kiddos. Her designs are inspired by her daughter, and the need she had to find quality outfits for photo sessions and headbands for everyday wear. She quickly found that other moms had the same desire and Sweet Chubby Cheeks was born!
Today we are getting super deep, super real, a little personal, crossing those those boundaries of what you should and shouldn’t talk about. Yeah, we are talking all about when your spouse is your employee and how the dynamics of that really works. We are talking about “retiring” your husband / wife and how Megan has been able to successfully do so. She is giving us an idea of the work that she took to get there and some of the stumbling blocks she faced in the beginning. We are diving into it, so keep listening to hear more!
A Breakdown of a Monthly Review with Think Creative Collective
Today we are recording a live version of us going through our monthly review sheet. What we’re really going to talk about is the process and we are going through the entire thing step by step, just as we normally do, so you guys can see it all - how long it takes, what we talk about, what we ask ourselves, what are we looking at, what numbers are we pulling and we’re doing it in real time. We’ve pulled up the websites that we usually gather data from but we haven't crunched the numbers yet. We are doing it on air so you guys can see realistically how all this works.
It’s August review and we use our worksheets that we’ve created for some awesome students of ours and our community which are available in both The Follow Through Method and Rock Your Biz. We are going through our typical review of what we would do at the end of a month and then planning for the following month. This episode might be a bit different to listen to. We are testing it so do let us know if you love it or hate it at the end of it. So keep listening to hear how all this works!
Protecting Yourself When You Collaborate with Christina Scalera
Today we have our friend and ultimate boss babe, or should we say, legal babe, Christina Scalera on the show. We are super excited to get into this episode with you guys because today we are going to be chatting about something us creatives (honestly) don’t always think about. Now you’re wondering what that is, right?
Well, Christina helps creative entrepreneurs and wedding professionals make lots of money doing what they love. She is also out to cause a Ruckus™ in the legal world with legal marketing that doesn't suck. Today she is here to help us, creatives, make sure that we are protected and making smart and safe decisions online, especially in the world of collaboration.
Celebrating 100 Episodes, Podcast Updates, Growing Your Team and More with Nicholette von Reiche
Holy moly guacamole! It’s episode 100! On today’s milestone episode, we have one of the most integral behind-the-scenes members on The Strategy Hour: Nicholette von Reiche. You might not hear her (or see her), but Nicholette is always buzzing around in the background as our business manager, graphics guru and tech ninja. Today, we’re talking all about growing a team, the state of TCC, what’s coming up for the podcast and all about the future of the biz.
We want to break down the TCC journey and let you know who has a role in the business. We can lift the curtain a bit to show you that it isn’t just us in here – but that it was just us for a long time! We have laid a lot of foundations over the course of our first business year and if you are currently laying the foundations in your own business, hopefully this will give you a glimpse into your future. We’re so excited about our first 100 episodes and we can’t wait to do a hundred more! Send the champagne, people! And let’s get into some strategy.
The Evolution of Our Courses & Mistakes You can Avoid
Lately, we have gotten some questions from our students, audience members and community about how we have evolved in our course creation journey, and so we decided to take you back. Not all the way back, not necessarily to our client days, but at least from the beginning stages of creating our first course all the way through to today. We’ll tell you what has changed and how we have been able to grow and better serve our community.
The purpose behind doing this is to really showcase to you all that you can start small (we did). Nothing has to be perfect, just run with something and run the heck out of it until you add on something else. Dive into this episode if courses are something you’re interested in trying and learn from our mistakes. Keep listening so you can take some of our advice and see some bomb-ass results a year into it applying it.
Reaching Your #SquadGoals: The Logistics of Hiring Your Team
When people think of hiring, they often think that it is a complicated, convoluted, crazy process. But the truth is, it really doesn’t have to be. On today’s show, we break down the logistics of hiring into five basic action steps. First, by recognizing the gap in your business. Second, by putting your feelers out into the hiring marker. Then third, once you’ve got your list, narrowing it down to a promising employee selection. Next, negotiating pricing and then finally, locking it down with a contract. See, not too complicated, right?
Today we’re going to give you the inside scoop into how we do this in our own business as well as give you the resources to enable you to free up some time, protect yourself and your employees and get everyone on the same page and #winning! Whether you’re an employer looking to hire or an employee looking to be hired, take a listen for some tips for a more empowering experience.
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
Listener Love
Software & Services We Swear By
Meet Our Partners
The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.
Host courses, coaching, digital products, memberships, and more on Teachable’s all-in-one platform. Their platform is perfect for businesses who want to create real impact.
Save on Teachable Pro with our link.
Try Teachable >
If you’re looking for an email service provider made with creatives in mind, is simple and intuitive, and has one set price regardless of list size, look no further than Flodesk.
Get 14 days of Flodesk for free with our link.
Try Flodesk >
The power of Adobe is now in a cloud-based design platform. Creating beautiful graphics is easier than ever, with Adobe Font + Stock libraries available in Express.
Get 40% off the CC All Apps Plan.
Try Adobe Express >
If you’d rather not be spending hours on end learning design skills and new programs just to make some graphics for your biz, definitely check out Canva.
Get 30 days of Canva Pro for free with our link.
Try Canva >
Later is our favorite visual-first planning tool for social media. Use it for Facebook, Instagram, or TikTok. Plan, schedule, and post with this all-in-one software.
Try Later free for 14 days with our link.
Try Later >
If you’re searching for a platform to house client portals, internal business resources, or even a public landing page, Notion might be the perfect fit for you!
Try Notion for free with our link.
Try Notion >
Unleash the power of chat marketing! ManyChat is a powerful tool that can help you capture leads and sell your digital products in the blink of an eye.
Get ManyChat for free with our link.
Try ManyChat >
SimpleTexting allows you to fire one-off messages, a series of messages in an automation, tag clients, and more, giving your clients a high-touch experience.
Try SimpleTexting for free with our link.
Try SimpleTexting >
Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
Never Miss an Episode
Every week we’ll pop into your inbox to share the latest episodes, business strategies, and epic guests we’ve interviewed.