We have the best thing since sliced bread to share with you. Big, big, big news. We are beyond excited. For the first time ever (note the sarcasm), we are giving more value to our members and our students because we love you and are obsessed with your success. It should come as no surprise to anyone that we just want to continue to see you improve your results. We are constantly looking at our programs and our offers to identify how we can help you be more successful, how we can arm you with the tools, strategies, and systems to be the most effective you can be. And we have been taking a good, long, hard look at everything we have done inside The Creative Template Shop, and we love it. It's not changing. All of that is staying AND it's growing and becoming even better!

If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business!

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are going to help you learn how to do that today! If you are creating content in any shape or form then you need to know what is working for Pinterest in 2021.

We are doing an update for all the best Pinterest strategies that you can manage in your content, so you can create new routines while you are creating that amazing content. We talk about all the new stuff including video pins and story pins, how to grow your followers on Pinterest, and why that might start to matter now when it hasn't over the last couple of years. Our conversation also covers everything else you can do to make sure that you are taking advantage of the amazing platform that is Pinterest!

We run ads for everything under the sun, and we have for a long time. Something we did very early on was make a conscious decision to not look at the comments on ads because sometimes there are just troll-type comments, and we don’t need to leave our headspace there. Funnily enough, Abagail’s husband is our ad comment moderator, so it is very rare for us to see a negative comment. But, for some reason, the other day, Emylee was scrolling one of our new Creative Template Shop ads, which is so beautiful and cute. The ad contains our slogan which we have been using for over a year. Emylee was compelled to look at the comment, which was along the lines of, “Oh, so that’s all that marketing is, is beautiful graphics? That's not all that marketing is, so it’s weird that you say that.” The specifics of the comment aren’t that important, but we do want to have a conversation not only about what marketing is, but what marketing means to two visual artists, and why we have our Creative Template Shop slogan, which was very intentional. We believe that it’s something that really makes our business stand out from anything else that we see out there.

Today on the show, we have Monica Schrock, who is cautiously optimistic and is an introverted copywriter who works as a marketing consultant. She has a mean coffee habit and a serious nerd streak. She revels at the intersection between intention and strategy, hoping to make the world a better place one word at a time. Monica has spent the last 14 years navigating the extroverted field of marketing, helping 200 clients craft their brand message and increase their sales from double to over ten times. We are talking about all the tips and tricks she has learned on that journey on the show today.

So, if you resonate as a fellow introverted entrepreneur, who started their business to maybe escape ever having to talk to anyone again, and then realizing that you have to do that in order to make sales, put your offer out there, and grow your business, this episode is for you. We are talking about how to set boundaries, how to schedule (or not schedule) your week in a way that fits your personality so that you can actually get stuff done without feeling guilty and feel like you’re putting marketing and sales messaging out there that doesn’t make you feel icky.

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher conversion rates. Gemini is an online branding and education platform and Jennifer is the rare combination of a trained copywriter and designer! Their MO is unifying a business' voice in the copy and design to tell a stronger story. We love it! Today we will be focussing solely on the copy side of things and how to get your up to scratch!

We are super excited for Jennifer to dive into her four-step formula for high converting copy and it is honestly one of the best formulas we have found in a long time! These kinds of frameworks can sometimes put you in a box or make you sound a bit robotic and this one is a really cool way to insert your story and your audience's story while coming up with something that gets your conversion rate all the way up! This can be used for freebies, opt-ins or paid services and programs, it can be applied in those areas just as effectively, that's how versatile it is, so get your notes ready and let's get into some strategy!

Relationships can make all the difference in your business and as many of us have learned, focusing on connections and networking in the right way can take your biz from quiet to booming! Our guest today is Jaclyn Mellone and she helps entrepreneurs exponentially grow their businesses by becoming an authority in their space. One of the ways she helps them do this is through authentic relationships. Jaclyn is a coach, strategist, keynote speaker, momma, guac lover and host of the Go-to Gal Podcast! In this episode, she shares how to create strategic relationships and how to utilize them as more than friendships without being weird about it!

For Jaclyn, it all starts with an authentic connection and she breaks down exactly what that looks like. We also talk about how this translates into creating more friends in your own space and work environment and how to utilize these to continue to grow your business in the long term. We cover leveraging relationships, creating intimate connections that fill your cup, and how to jumpstart your biz in a big way!

Today on the podcast we have Melissa Harstine. She helps creatives, coaches, and consultants land next-level clients with customer-centric copy and gripping case studies. As a trained journalist, she leverages her research and interview superpowers to write killer copy that makes readers think, “holy guacamole, did they read my journal?!”

We’re breaking down everything about case studies today; what they are, how you can use them to land more clients, how you can use them to vet your clients, and to work with your dream clients. We also dive into how you should set up the interview, how to transcribe it, and how to repurpose your content. Everything about this process makes it seem so tangible and 100% worth it!

Any business that is selling through a one-to-many system is going to, at some point, debate whether or not their strategy is worth their time and energy. That’s why today, we are going to talk a little bit about why we decided to roll out our affiliate program, as well as some of the logistics behind setting it up. When it comes to affiliate programs, there are a few mysteries that need solving, like what kind of software is out there and how to make it work in your business. We are also going to focus on some of the aspects that didn’t make sense for us in the past, because like we said: affiliate programs aren’t always the best idea. So join us and get the lowdown on the dos and definitely don’ts of setting up an affiliate program.

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Today we welcome Aandra Bohlen, sales guru, inspiring friend, and all-round badass! She is here to demystify the stigmas around selling and the ways it is being taught. Her work is centered on developing and teaching entrepreneurs how to create an amazing enrollment experience that leads to higher conversion rates. She is an expert on sales calls and mentality and if you did not get the point already, she has it going on! We are going to talk about getting your mindset right and some real techniques for conversion so you are not going to want to miss this, we promise!

Aandra has almost 30 years of experience in sales and we are so lucky to get to throw a bunch of questions at her, things we know you would love to have answered. We discuss getting past money-mentality blocks, perfecting your pitch and how to translate sales onto social media and your content creation process. Aandra has a bunch of great reframes of the sales thought process and we promise that this conversation is going to help do better and think better about your sales game. We also have a great activity that we really want you to do, so stay tuned for that!

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking out four that have been highly effective for us! We hope that sharing this with you will help you to decide which strategies are best for you and your hustle. When we speak about our work we are referring to Boss Project, our main thing and then each of our own side gigs. Some of the strategies have worked better in different places but we will be unpacking all of that, do not worry!

The cool thing is that you get to try these out for yourself and see which suits you. We want you to think about which fits with your goals and lifestyle, as well as its conversion efficacy. These are the most important metrics for you to keep an eye on while testing things out. Don't forget to keep the conversation going over on Instagram, you know we love to hear from you, so hit us up with any thoughts or questions!

In today’s episode, we speak with Dresean Ryan. He started his SEO career only four years ago after bootstrapping it and learning everything he could to make a better life for himself. Dresean has gone on to work with some large companies like Etna, Signa, and Blue Cross Blue Shield. He helps his clients make millions of dollars just by improving their search engine optimization.

Today we are diving into how you can DIY this process and how you can learn how to hire the right kind of person. Dresean breaks down SEO in an easily-understandable, digestible way to keep things simple for you. He supplies listeners with actionable steps to outlining your content, deciding what your content should be, and then creating that content. To do this, Dresean uses a bunch of excellent tools — both free and paid — and references his amazing resources at the end, including his very own program you can use or even pass on to your VA. This ensures that even if you’re not up to speed with SEO in your business, someone on your team definitely will be. Let’s get to it then!

Joining us today on the podcast is Kali Rogers, the Founder of Blush Online Life Coaching, a life coaching business aimed at female millennials. Kali is here to teach us more about the super do-able, fun and stress-free Pinterest strategies that have boosted their site traffic and sales and grown their clients and customers. The best of all? You don’t need a Pinterest marketing degree to implement them, you can start today! If you have a Pinterest account but have stopped using it for some reason, we hope this episode will inspire you to get back into it, or if you have been utilizing this potentially awesome tool, that you will get what you need to brush up your skills even more.

In the beginning, Kali used Pinterest for personal reasons such as recipes and fashion inspo, until she decided to take a break. At first she didn’t see how Pinterest, a mostly visual medium, would be applicable to Blush, a service-based business. How would she promote a life coaching business through images? When she first started she didn’t have any entrepreneurial skills but realized she needed to communicate to people that she and her team knew what they were talking about. She resorted to writing as a cheap, safe means of publicity, creating numerous articles for The Huffington Post, including “An Open Letter From Introverts To Everyone Else”, which went completely viral. Many people have a Pinterest account when they first get started in business, but then they get distracted along the way and stop using it on a regular basis. In this episode we are going to show you that even though it’s an oldie, it’s still a real goodie. So be sure to join us for this awesome conversation!

Today we are talking about batching your shiz! Yeah, girl! We know it’s a sexy topic going into the holiday season, but even in general, people want to get as much done in as small a window as possible so they can focus on the thing that they started their business to do. A lot of people find marketing monotonous, which we get, and we have been making it not only easier for you but also more fun with the Creative Template Shop.

Another great way you can wrap up the end of the year is by batching a bunch of content so you can serve your clients, finish projects, ship out orders, get things listed, have fun in the holidays with your family, and renovate the new house you just bought too! So, to do this and to make it fun, we decided to bring back the challenge concept, and today’s show is all about our newest one – The 4-Day Batch Blitz!