Welcome to part 5 of the Goal Crusher Club series! Well done for making it this far! We hope you’ve learned a ton and are ready to identify everything you’ve been doing wrong! In this episode, we are going to be looking at the three major things you are definitely doing wrong when it comes to setting your goals. Wondering how we know you’re doing these things wrong? Well, because we did them too! This episode isn’t about dogging you and we’re not necessarily saying that some of these things can’t work, but in order you to not only reach your goals, but fly past them, we want you take these things into account.

In this episode, we will be discussing the three most commonly made mistakes that prevent a lot of us from reaching our goals. 1) Picking “buy work” goals. 2) Paying your way as the only way and 3) Hiring people to fix what’s broken. We’re going to explain why these things don’t work and what you could do instead. Ultimately, we want you to get to know your business before you add on or distract yourself with ventures that are sure to veer you off course. We’re here to help you skip the hurdles and the mistakes that we’ve already made, so if you’re looking for a faster and more thorough route to your goals – then take a listen to this episode.

On today’s show we welcome Dr. Rachel L. Alan. Dr. Rachel is a licensed clinical psychologist with over a decade of experience supporting people to take inspired action to connect to self-discovery. She focuses on healing, cultivating healthy habits and enhancing self-wellness, balance and living life passionately. This episode is pretty close to an actual therapy session for us! But we know that so many of you out there struggle with these types of issues too and will be able to relate in one way or another. Health and wellness is something we speak about a lot on the show, given the challenges we have had had with our own health and wellness – physically, emotionally and mentally.

Today, we dive into some of the common choices that a lot of us out there make around food and setting boundaries, especially as women business owners. If you are struggling with setting boundaries with yourself and with others, or with under-eating, over-eating, binge eating, snacking and are just trying to get your life in balance, we think you will find this episode really beneficial. These often deeply ingrained habits can leak into our business and into our personal lives and we need to question the root of our unhealthy habits before we can even begin to create healthier new ones. It’s important to know that you are not alone out there and taking a listen to this episode might just be the step you need to take toward having more control in your life!

Welcome to Part 4 of the Goal Crusher Club Series! Today we are talking about one of Abbie’s favorite things on the planet – creating Key Performance Indicators in your business, otherwise known as KPI’s. We will be walking you through some of the things you need to be tracking on a month to month basis that will genuinely help you realize the health and wellness of your business and exactly what you need to be paying attention to. KPI’s are going to give you all the knowledge you need about where you should be spending your time; what needs more babying and perhaps what needs to be cut. If you aren’t tracking these things you may never be able to recognize what might be an issue in your business, or which aspect of your business you need to grow. This leaves you guessing over and over again and this is not where you want to be!

Ultimately, it comes down to performance and numbers and this is where identifying your KPI’s come in! In this episode, we are going to get you tracking like you’re on safari. We’re going to be explain exactly how to track your data over a launch period and show you exactly how to calculate your earnings per lead, your cost per lead and the additional numbers you should be paying attention to. We are also going to be showing you how to analyze your monthly data; including your most popular posts and your most engaged customer and how you can use them to propel your business forward with confidence.

Today on the podcast we welcome husband and wife business duo, Ben and Laura Harrison, of Jonas Paul Eyewear. This episode is for anyone who has ever been afraid to go after that seemingly unattainable business or their passion project. A lot of us let those things sit on the shelf gathering dust because they seem, well, really hard and really scary! Ben and Laura are two people who are really living what a lot of people only dream of creating. In 2013, Ben and Laura gave birth to their son, Jonas Paul. Jonas was born with a rare disorder, Peter’s Anomaly. As Ben and Laura searched for fashionable eyeglasses for their visually impaired son, they grew increasingly frustrated at the limited (and very un-trendy) options for children.

They were so inspired by their son, that they decided to leave their careers to launch Jonas Paul Eyewear with the mission of helping children feel beautiful in their glasses and providing sight to children in need with every purchase. Laura and Ben saw a gap in the market, combined their skills and followed their passions and their need to make a difference in the world to create a unique and impactful business. In this episode, we’ll be diving deeper into how their business came about, the challenges they faced along the way and how they transitioned from a service based business in wedding photography to a product based business in eye care! Ben and Laura have a truly inspiring story and if you have an idea you’ve been wanting to get off the ground – trust us, you’ll have all the motivation you need after this episode.

Today on the show we are going back in time to an old episode. Our schedules were jam-packed this past week — speaking at a conference in Chicago for She Did It Her Way, and having our massive strategy planning session for the rest of the year and our future — so we didn’t get to record another episode of the Goal Crusher Series. However, we think you will enjoy this episode because it is definitely an oldie, but a goodie! It is all about chasing those sparkly squirrels, what to do, and what questions to ask yourself when those sparkly squirrels pop up, as they always do!

Most creatives seem to also be known as “serial entrepreneurs” because we’re constantly thinking of new ideas and wanting to try them out. Although this keeps us innovative in business, it can also paralyze us and hold us back. Inside this episode we go through how you can stay on track or maybe get distracted intentionally to help grow your business. We’re getting you focused and making you ask the hard questions before you dive into something unknown or add on something new to what you already have to offer. So jump into this episode as we get some clarity up in here!

Today on the podcast we have Molly Stillman. Molly is the founder and creator of Still Being Molly, a lifestyle blog that has been around since 2007, and the host of the Business with Purpose podcast. Molly had over 600,000 readers last year and she has become a trusted community for women, especially moms – covering everything from ethical style, clean beauty, real food, parenting, to serving your community and making the world a better place. We all have a purpose in life and one of life’s most challenging journey’s is discovering exactly what that purpose is. So many of us suffer from an identity crisis. We don’t know if we’re on the right path and we often don’t know who to turn to for wisdom and advice.

Today, we delve into Molly’s personal story and what she went through in the discovery of finding her true purpose. Molly shares the rough journey she went through losing her mom in high school and a lot of authentic, deep conversation around how you can start having your own self-realizations and self-discovery. If you have lost a parent or someone else close to you, this might be a story to which you can really relate. Molly shares a lot of tools to help you do some of your own self-reflection, find your deeper, “Why?” and how to apply that to into your life and business today. By the end of this episode we’ll have you peeling back those onion layers to get to the core of your “core”... without the ubiquitous tears.

Welcome to Part Three of the Goal Crusher Club Series! Today on the podcast, we are talking about the fun side of business – getting paid! Woohoo! Getting paid should be an exciting and rewarding part of business; but who knew that it could be the cause of so much anxiety and confusion, right? We want to give you a little break here today and share with you what we have used in the past to help us define what to pay ourselves as business owners and how that works for us today since our business has grown. If you have severe anxiety around money, we totally understand the fear of not wanting to pay yourself.

A lot of the time people are either afraid money is going to disappear or it is supposed to be allocated toward something else or are just simply feeling that they don’t deserve that money. This is something to be aware of going into this episode but for the most part, we are going to be diving into the different formulas you can use in order to figure out what to pay yourself. We will also be discussing helpful tools to help you with payroll, saving for taxes, saving for retirement, how to separate your income into different bank accounts and what determines a “reasonable” salary.

Today on the podcast we welcome Mae Karwowski, the Founder and CEO of Obvious.ly, a technology-driven influencer marketing platform that launched in 2014. In this episode, we are talking all about building a business from the ground up. Mae shares how she scaled her company to over 20 employees without any outside funding, as well as her experience working as a woman in the tech industry today. But for the most part, we really hone in on influencer marketing; what it’s really like working in that space as an agency and how you, as an influencer or brand, can work with an agency like Obvious.ly and start making a little money!

Mae is an absolute badass with heaps of insight, tips, tricks and advice. The influencer marketing landscape has truly evolved over the past four years and Mae gives us an overview of how influencer marketing started, the progressions it has made, and where it is today. This is a really exciting and rapidly growing marketing road to be on today and we can’t wait to share what Mae has to say on this. If you are a brand looking to partner with influencers, or an influencer looking to partner with brands – then you’re going to love this one!

Today’s Goal Crusher Club episode is all about aligning your projects with your goals. The entire purpose of this episode is to get you achieving the things on your dreamy to-do list faster. We know that so many of you sit there twiddling your thumbs, hoping to get more stuff done, but are not getting more stuff done! We know it’s not because you’re not willing to get stuff done; the issue is that coming up with an end goal just feels very definite and restricting, right? Often, if we don’t have a clue what our end goal should be, then we don’t know where to start, we don’t know what goals and tasks to prioritize and we don’t know which opportunities to follow. We feel you, and we’re here to help you really hone in, define and focus on what it is you’re working towards.

In this episode, we are going to be giving you great tips to help you set your goals and break them down into small projects and even tinier daily tasks. We are also going to help you prioritize your tasks throughout the day and give you some helpful tips on how to say no to the often distracting opportunities that arise. We know you are a creative, but we also want to see your creativity turn into a sustainable and profitable business – so if we’re mean, it’s only because we care. It’s time to knuckle down and get your booty in check, so start crushing your goals today and take a listen.

Today on the podcast we welcome Katie Hunt of Tradeshow Bootcamp. Katie is a third-time guest on the show, where she was on previously to talk about wholesale and tradeshows. Katie is a business strategist, a mentor to creative entrepreneurs and has been super helpful for us in the realm of retail and all things product based. Today, Katie brings a new conversation to the table to help all you service-based babes who are wanting to dip your toes into physical products but just don’t know where to start. She is going to talk to us about how service-based businesses, and any business really, can start having a product shop without housing an inventory.

We are going to be breaking down drop shipping, print on demand and the different software and systems that you can set up to get you going as hassle free as possible. Katie will also be giving you a bunch of vital questions that you need to be asking yourself in order to help get yourself ready for your product journey and ensure that you are setting expectations from the get-go. This conversation definitely set fire to our own booties and inspired us to get our own products listed. If introducing products is an idea you’ve been toying with for a while but just don’t know where to start, Katie is here to help us hit the ground running.

In this episode we dive into seven habits that we believe lead to a more productive life and a more productive business. These seven habits will ultimately help you achieve the goals and dreams you are seeking – whether those are personal or financial. You are one person, with multiple facets, and you can’t play blind to the fact that you have a life outside of work! We want to incorporate that into living a lifestyle that gets you where you want to go. These seven habits have been monitored over time in our own business. Whenever we are incredibly productive, we take a look at everything that we were doing over that time and ask, “What was a constant? What habits combined aided our productivity?”

A lot of people ask us what is it that makes us so productive, and everyone seems to be waiting for that miracle answer. But the reason why we are covering seven habits is because it is never just one thing. It’s never just one thing you do that helps you sell more, or get more people on your list, or land more clients. It is a combination of things that helps to create a successful business and a successful human being. So take a listen and learn more about the seven habits we focus on that have led to more productivity in our lives and how it can lead to more productivity in your life too.

Today on the podcast we welcome Jenny Melrose. Jenny is a former reading specialist who retired from her teaching career and started blogging. She is the owner at jennymelrose.com, the lifestyle blogger over at The Melrose Family and has worked with brands that are nationally recognized, such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sarah Lee and many more. In this episode, we are talking to Jenny specifically about live video broadcasting and how to utilize this fantastic new tool for Facebook and Instagram.

We briefly touch on topics like sponsored posts and sponsored live content, but for the most part we are talking about how to get over the fear of live video, how to get started, how to create engaging content and how to get people to interact with you so that you can increase your organic reach, which ultimately leads to sales! We will also be discussing how you can pitch to brands and how this has been crucial to Jenny’s business success – and the good news is, it’s easier than you think! If you have been on the fence about live broadcasting, are not sure how to structure your video or what topics to cover – no matter what industry you an in, this episode will help you find your voice.

Today on the podcast we are bringing you another monthly review session. This time around we will be taking a look at March 2018: everything that happened, everything that didn’t happen, why things happened and ultimately, what this all means! More specifically, we’ll be walking you through the nerve-wracking spending freeze that we had to place on the company this month, as well as the goal that changed course, how we quickly adapted and implemented the new goal which led to our exciting new course you see today – The Goal Crusher Club.

We’ll also be sharing with you how we shifted to a new email service provider and the benefits of getting your systems in order, even when it draws you away from those money-making activities. We take a dig at the areas we want to improve on, like our personal internal leadership capabilities, our upcoming hotel spa strategy and why we need to have weekly check-ins with one another regarding our individual decision-making progress. In addition, we have some sexy new numbers to dazzle you with and will be sharing why our April affirmation is to realign. By the end of this episode, you will certainly have seen our flaws and be reminded that we, of course, are only human too. We know that you are coming up against these challenges in your own business and we are here to tell you that sometimes, you’ve just got to live and let be!

Today on the podcast we have Desha Peacock. Desha is an international retreat leader, lifeSTYLE Design Coach and the Founder of Sweet Spot Style. Desha works with creative entrepreneurial women to upgrade their lifestyle and live fully in their sweet spot. She is also the author of Create The Style You Crave and Your Creative Workspace. Today on the podcast we are diving into how to create a work environment that inspires you.

Before we dive into anything, can we just have a moment of silence for the phenomenal fact that this is episode 200! And guess what? We’re not going anywhere – hopefully we will be around for another 200 episodes. If you’re listening to this right now, we’re sending you a big fat thank you. Your time, energy and ears really mean a lot to us. Now that we’re done jumping up and down in celebration of this 200-episode milestone, let’s move onto the topic of today’s episode…Spoiler alert, there’s something new in TCC land, it’s called the Goal Crusher Club, it’s available right now and it’s fricken’ incredible! We know that you’ve got more biz ideas than you know what to do with and what you need is someone to help you organize the chaos and hold you accountable. That’s what we’re best at, babe, and that’s what The Goal Crusher Club is all about – accountability.

We created The Goal Crusher Club to help you go from that frazzled hot mess to a master-of-systems goal crusher. This is going to be a super unique way to interact with us, other creatives and allow you to get elbow-deep into the mechanics of your own business. In this episode, we are going to walk you through why we created The Goal Crusher Club, how it will help you, how it is organized, what you can expect, the insane benefits and why it is the most unique course on the block! This club provides the perfect opportunity for people who are wanting to get more stuff done, get some hardcore focus, get some support and in-depth feedback and finally start reaching their goals. And did we mention it’s just $29 a month?