Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

Listen & Subscribe

Apple Podcasts Spotify Podchaser

Find us wherever you listen to podcasts

breaking news: we’re nominated for a webby!

Strategy Hour Needs Your Vote!

We’re thrilled to announce The Strategy Hour Podcast is officially nominated for the Webby People's Voice Award—recognized as one of the TOP 5 podcasts worldwide in Creativity & Marketing! This is YOUR chance to help us take home the gold!

Act fast! Voting closes April 17th.

Our Episodes

Podcast, Mindset Guest User Podcast, Mindset Guest User

5 Guiding Principles to Live an Irresistible Life with Aimee Beltran of Irresistible Icing

Welcome back to the Strategy Hour Podcast everyone! Today we have a very special and meaningful episode with a wonderful guest that we cannot wait to share with you. Her name is Aimee Beltran and she started her own business and podcast called Irresistible Icing. We are huge fans and cannot wait for you to hear what Aimee has to say! Our guest has struggled with weight and body issues since she can remember and she has turned this difficulty into a source of support and care though her company. She always felt she needed to get to this idea of the perfect body but after years of bad experiences and self destruction she realized there were other ways to live the life she was dreaming of.

Aimee gives us the scoop on her five guiding principles that have helped her to start living an irresistible life. She takes us through these and gives us many other great insights and personal experiences. This episode is quite a deep one and we would like anyone with any history of body issues to be kind and caring to themselves while listening as we know these kinds of conversations can be very triggering. Nonetheless there are some tears and lots of laughter during our chat and the overwhelming message that we and Aimee really want to bring to our listeners is one of body positivity and acceptance. And remember things do not always have to be perfect!

Read More
Podcast, Project Management Guest User Podcast, Project Management Guest User

The Kinda Crunchy Movement & Why We Love You The Way You Are.

Today on the show we’re talking The Kinda Crunchy Movement. You must be thinking, “What the french toast does this have to do with business?” Well, half jumping on a movement or half doing anything is freakin’ common and we think it only makes you human. But how can we identify those things and either make a decision that, it’s okay that you’re not going all the way or just decide that you want to make changes? Are you beating yourself up about some of the decisions you’re making or not making? Don’t worry, you’re not alone; We half-ass a lot of stuff!

Now you’re thinking, “How does this relate to other parts of my life?” Today we’re identifying it and recognizing where we’re doing it and where we want to make changes for the better. The common highlighter we’re talking about is our own flaws and our own ways, because we aren’t quite full anything just yet. Also, there is power in calling stuff out on what it is, so let us call out all the bullsh*t that we still do and don’t do so maybe you can feel a bit more normal.

Read More
Podcast, Leadership Guest User Podcast, Leadership Guest User

Protecting Yourself When You Collaborate with Christina Scalera

Today we have our friend and ultimate boss babe, or should we say, legal babe, Christina Scalera on the show. We are super excited to get into this episode with you guys because today we are going to be chatting about something us creatives (honestly) don’t always think about. Now you’re wondering what that is, right?

Well, Christina helps creative entrepreneurs and wedding professionals make lots of money doing what they love. She is also out to cause a Ruckus™ in the legal world with legal marketing that doesn't suck. Today she is here to help us, creatives, make sure that we are protected and making smart and safe decisions online, especially in the world of collaboration.

Read More
Podcast, Systems & Automation Guest User Podcast, Systems & Automation Guest User

4 Days to Sexy Systems: Get Your Shiz Together, Learn How to Prioritize Better and See Results

Today we are talking about the thing that we have created to help you get more organized, get your hot mess systems in gear and sort out what you need to be thinking about, asking yourself and doing if you truly want to have a productive work day and system to get more done in your business (yes, that was a mouthful). You might think that we’re going to come in here and just talk to you just about Trello for Business, which is incredible. But what we’ve noticed is that some of y’all that enroll in that amazing program still feel overwhelmed and you don’t know how to get all the shit you have right now into Trello in an organized manner. Well, we are here to help you avoid getting stressed out and overwhelmed in the process.

We made something for you. We could have recorded more content for the course, which we would have done, BUT we decided to do it a little differently. We put together a challenge for y’all to get your booty in gear, get yourself organized, have a plan in place, get your life in order, and plan for profit, plus then a system to keep it going over the long haul. Best yet, it’s FREE! You’re welcome. Our 4 Days To Sexy Systems is coming to you on September 5th. Keep listening to find out more.

Read More
Podcast, Mindset Guest User Podcast, Mindset Guest User

15 Ways To Combat Mental Illness and Still Run a Successful Business with Marissa Pane​​​​​​​

On today’s episode, we welcome Marissa Pane. Marissa is a life coach for women with depression and anxiety, who works to heal and inspire others. We have both struggled and continue to struggle with mental illness throughout our lives. In this episode, we talk through some of our own personal struggles with mental illness and give you some tactical ways to help you get through it while running your own online business.

We focus on your ‘why’, how to deal with frustrated customers, and how to not have them affect you so emotionally. We also get into journaling, what happiness means, and finding out what is taking away from your joy. Marissa has 15 ways to combat mental illness and today’s episode is about solidarity with women who “get it” and equipping you with actionable steps to improve your well-being, your business and your life! So grab the tissues (or the wine) and take a listen!

Read More
Podcast, Scaling Guest User Podcast, Scaling Guest User

Our 6-Figure Affiliate Launch (When NOT To Promote Someone Else’s Content)

Boss babes, you are in for a treat today. We are doing what we normally do after a launch. We are giving you all the nitty gritty details you won’t hear anywhere else. You are going to hear about ad spend, what we did, what we didn’t do, how much we made, and all of what happened in our most recent launch, which happens to be an affiliate launch for someone else’s course (not even our own program), that we just wrapped up in July 2017. If you have no clue what we’re talking about, go back to some of our older podcasts and give them a listen.

After having so much success with FB Everything, we thought it would be beneficial for our audience to hear how we went about doing an affiliate launch. We spent money on marketing someone else’s program and that’s what we’re going to talk about today, so if you’re even a tiny bit curious, keep listening!

Read More
Podcast, Marketing Guest User Podcast, Marketing Guest User

Leveraging Your Podcast, Hosting In-Person Workshops and Pivoting with Amanda Boleyn of She Did It Her Way

Today on the podcast we have Amanda Boleyn of the She Did It Her Way podcast. Have you heard of her? Well, if you haven’t, she is a rockstar. She Did It Her Way has been named one of the "12 Best Podcasts for Entrepreneurs" and "Top 100 Best Websites for Entrepreneurs" by Forbes. Her podcast is dedicated to featuring savvy female business entrepreneurs from across the globe. These women share their insights and journeys so that others can do it their way too.

In this episode, Amanda is sharing about something other than her podcast. We’re diving into how she’s been able to take her podcast journey and leverage it to further grow her business. In fact, she’s opening up her first ever in-person summit — the doors are open and we’re talking all about the amazing experience that you can get in on this October at the She Did It Her Way Summit. We’re also talking about pivoting and the challenges of growing a business and everything that comes with that.

Read More
Podcast, Leadership Guest User Podcast, Leadership Guest User

Celebrating 100 Episodes, Podcast Updates, Growing Your Team and More with Nicholette von Reiche

Holy moly guacamole! It’s episode 100! On today’s milestone episode, we have one of the most integral behind-the-scenes members on The Strategy Hour: Nicholette von Reiche. You might not hear her (or see her), but Nicholette is always buzzing around in the background as our business manager, graphics guru and tech ninja. Today, we’re talking all about growing a team, the state of TCC, what’s coming up for the podcast and all about the future of the biz.

We want to break down the TCC journey and let you know who has a role in the business. We can lift the curtain a bit to show you that it isn’t just us in here – but that it was just us for a long time! We have laid a lot of foundations over the course of our first business year and if you are currently laying the foundations in your own business, hopefully this will give you a glimpse into your future. We’re so excited about our first 100 episodes and we can’t wait to do a hundred more! Send the champagne, people! And let’s get into some strategy.

Read More
Podcast, Marketing Guest User Podcast, Marketing Guest User

What To Do Before You Even Think About Getting Press with Ashley Gartland

Today we are here with the lovely Ashley Gartland. Ashley helps passionate creatives and driven entrepreneurs like you, who feel like they’re drowning in to-dos and just want someone to tell them where to focus to make their business work. She teaches them how to stop overcomplicating things and simplify their approach so they can make more money in their business and experience more freedom in their life.

If you haven’t listened to our episode with Rachel Hofstetter, way back in episode 003, do yourself a favor and listen to it BUT listen to this one first. They are interlinked in that they both talk about your approach to press but Ashley breaks down the first steps you need to go through. She gets into all the befores and afters of getting press for your business and she’s helping you get ready to get your business featured.

Read More
Podcast, Mindset Guest User Podcast, Mindset Guest User

Knowing Your Personality Type & Love Language to Be a Better Business Owner

Ever wondered, “How do they work together?” Well, this is a question we get asked a lot on the show and the answer may not be as simple as you think! How do we divide tasks? How do our personalities work well together and where do we struggle? How do we deal with stress? Today, we are embarking on a journey of self-discovery – digging into personality types, astrology and just a bit of “woo-woo-ness.”

Knowing how your brain, body and personality work can be an empowering tool to strengthen yourself, your team and your business. So we hope that by the end of this episode you might have learned something about your own self; your characteristics and how they affect the way you make decisions and interact with others in your business. If you are looking to improve your relationship with yourself and with others, then this episode is for you! Take a listen.

Read More
Podcast, Marketing Guest User Podcast, Marketing Guest User

Landing Corporate Clients as a Creative Entrepreneur with Becky Mollenkamp​​​​​​​

We are super excited for today’s episode with Becky Mollenkamp. Not only is Becky our friend, but she is a business mentor for women entrepreneurs. She helps them write down all those words that are stuck in their head so they can make some big changes and push forward in their businesses. Becky is also an absolute rock star at landing corporate clients and today we’re lucky enough to be getting the inside scoop from her.

Ever wonder, “How the heck do I, as a creative, get into the inboxes of corporate businesses and land those bigger projects?” Well, today Becky is sharing her tips and tricks with us. She’s also telling us how we can utilize programs like LinkedIn to up our connections, up our chances of getting in front of those people and so much more. If you’re interested in finding out more about this, keep listening to the show.

Read More
Podcast, Leadership Guest User Podcast, Leadership Guest User

The Evolution of Our Courses & Mistakes You can Avoid

Lately, we have gotten some questions from our students, audience members and community about how we have evolved in our course creation journey, and so we decided to take you back. Not all the way back, not necessarily to our client days, but at least from the beginning stages of creating our first course all the way through to today. We’ll tell you what has changed and how we have been able to grow and better serve our community.

The purpose behind doing this is to really showcase to you all that you can start small (we did).  Nothing has to be perfect, just run with something and run the heck out of it until you add on something else. Dive into this episode if courses are something you’re interested in trying and learn from our mistakes. Keep listening so you can take some of our advice and see some bomb-ass results a year into it applying it.

Read More
Podcast, Marketing Guest User Podcast, Marketing Guest User

Using One Website To Run Two Businesses with Ashlyn Carter of Ashlyn Writes

Today on the podcast we have Ashlyn Carter of Ashlyn Writes. Are you multi-passionate? Well, this boss babe is and she has grown her business as both a copywriter and a calligrapher. She took her background as a corporate agent working with corporate clients and transitioned that into her current business, working with big name clients. We are so excited for you to hear how she’s been able to keep both her knowledge from her corporate days and add that onto her creative passion with calligraphy.

Do you want to have a business that serves two different people? Today we’re going through how to navigate your homepage, how to set up your services, products and offerings, and how to manage your social media and your email list if you’re talking to two different people. If that’s you, keep listening to find out more!

Read More
Podcast, Marketing Guest User Podcast, Marketing Guest User

How to Give, Give, Give without Giving It All Away

You all know by now that we have built Think Creative Collective on the “free-free-free marry me” model. We talk about it all the time. It is basically built on a foundation of giving a whole bunch of content, knowledge and strategy away for free so we can build a community of addicted and raving fans. People often think that if they give too much away it is going to decrease the number of sales they are ultimately going to get, but we have seen literally the opposite effect. It has only helped us grow our audience and our sales. It has also enabled us to create a community where our audience can be sure to find the answers they need instead of a dead-end, and people really value that.  

So what we want to talk about today is why we decided to use that model and how you can structure your own business to do the same. We also want to go over why it is very important to bust the myths behind giving away content for free. Inside this episode, we will focus on answering all of y’all’s questions surrounding the topic. We’ll give you the inside scoop about the actual effects to our business that this model has created for us so you can be more confident in what you are providing your audience, for free.

Read More
Podcast, Systems & Automation Guest User Podcast, Systems & Automation Guest User

How To Automate a 6-Figure Side Hustle with Katie Doherty of La Rousse Shoppe

Today we are bringing on Wedding and Portrait Photographer, Katie Doherty of La Rousse Shoppe. Katie is a service and a product-based business babe. She started out as a teacher, had a passion for photography, saw a gap in the market and filled it with a $200k+ business that is as passive and automated as possible while continuously growing and expanding.

In this episode, Katie is sharing with us on how her dream was born. We get a peek into some of the resources and tools she uses to make it all happen and we find out more about what she actually sells. We are super excited about what she’s spilling in this episode, so keep listening.

Read More
Woman leaning on back of chair and smiling at camera

meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

Listener Love

Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

Teachable logo

Host courses, coaching, digital products, memberships, and more on Teachable’s all-in-one platform. Their platform is perfect for businesses who want to create real impact.

Save on Teachable Pro with our link.

Try Teachable >

Flodesk logo

If you’re looking for an email service provider made with creatives in mind, is simple and intuitive, and has one set price regardless of list size, look no further than Flodesk.

Get 14 days of Flodesk for free with our link.

Try Flodesk >

The power of Adobe is now in a cloud-based design platform. Creating beautiful graphics is easier than ever, with Adobe Font + Stock libraries available in Express.

Get 40% off the CC All Apps Plan.

Try Adobe Express >

If you’d rather not be spending hours on end learning design skills and new programs just to make some graphics for your biz, definitely check out Canva.

Get 30 days of Canva Pro for free with our link.

Try Canva > 

Later is our favorite visual-first planning tool for social media. Use it for Facebook, Instagram, or TikTok. Plan, schedule, and post with this all-in-one software.

Try Later free for 14 days with our link.

Try Later >

If you’re searching for a platform to house client portals, internal business resources, or even a public landing page, Notion might be the perfect fit for you!

Try Notion for free with our link.

Try Notion >

Unleash the power of chat marketing! ManyChat is a powerful tool that can help you capture leads and sell your digital products in the blink of an eye.

Get ManyChat for free with our link.

Try ManyChat >

SimpleTexting allows you to fire one-off messages, a series of messages in an automation, tag clients, and more, giving your clients a high-touch experience.

Try SimpleTexting for free with our link.

Try SimpleTexting >

Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

Never Miss an Episode

Every week we’ll pop into your inbox to share the latest episodes, business strategies, and epic guests we’ve interviewed.