So we have been propagating some pretty scandalous ideas lately and they have got some of you thinking and moving! Today we are dropping the full knowledge bomb on all of you about the myth of online businesses. A lot of you seem to still be convinced that your next client or even all of your clients will be found online and to be honest this is just not true. If you run a service based business you need to rethink your model! Just to be clear this does not mean that your clients do not use the internet or are not on Facebook and Instagram, it just means that people find services and make connections in real life and through referrals, people! We need levels of trust and real life relationships will always trump online advertising and presence.

This is the know, like, and trust principle. So think about human connection, your personality and those tactics that can work in these arenas. It's like as a community we have become confused. A lot of us have started small businesses trying to mimic huge online businesses rather than think about what will get us going in our own stream. This line should have been drawn more clearly a long time ago! These are growth strategies for people with already established client bases, not tactics to find new clients when you are starting out. If you follow this popular online strategy and social media presence rulebook, you will end up with no clients! This is true all over the world, so get your head straight and let's find you some clients!

Hey everybody! Today on the show we are giving you a very important lesson, so listen up! We learned this lesson just the same, so the sooner we can get this through to you the better: content creation will not get you more clients. Yes, we said it. We used to blog five times a week sometimes, and saw almost zero increase in clients from it. In this episode we will be breaking down why exactly it just does not work as a strategy and what you should be doing instead. In fact, we are taking it as far as to tell you why you should stop building an online business altogether and instead focus on growing your local reputation, which can take you further, grow you faster and make you more money! This episode is perfect for service-based biz owners, so copywriters, photographers and designers, we are talking to you.

We have to admit that we do love content but if you think that it will land you new clients, you are sadly mistaken. New people will not just magically find you on social media or your blog and want to start paying you money out of nowhere. We hope you can see that this is a ridiculous idea. One issue here is that we see our heroes creating great content and we want to mimic this, but we have to remind ourselves they are serving an established customer base through that content rather than building one from scratch. The clients we are looking for out on the internet are usually waiting on our very own street, we just have to go out and get them!

Joining us today on the podcast is Kali Rogers, the Founder of Blush Online Life Coaching, a life coaching business aimed at female millennials. Kali is here to teach us more about the super do-able, fun and stress-free Pinterest strategies that have boosted their site traffic and sales and grown their clients and customers. The best of all? You don’t need a Pinterest marketing degree to implement them, you can start today! If you have a Pinterest account but have stopped using it for some reason, we hope this episode will inspire you to get back into it, or if you have been utilizing this potentially awesome tool, that you will get what you need to brush up your skills even more.

In the beginning, Kali used Pinterest for personal reasons such as recipes and fashion inspo, until she decided to take a break. At first she didn’t see how Pinterest, a mostly visual medium, would be applicable to Blush, a service-based business. How would she promote a life coaching business through images? When she first started she didn’t have any entrepreneurial skills but realized that she needed to communicate to people that she and her team knew what they were talking about. She resorted to writing as a cheap, safe means of publicity, creating numerous articles for The Huffington Post, including “An Open Letter From Introverts To Everyone Else”, which went completely viral. Many people have a Pinterest account when they first get started in business, but then they get distracted along the line and stop using it on a regular basis. In this episode we are going to show you that, even though it’s an oldie, it’s still a real goodie. So be sure to join us for this awesome conversation!

Today on the podcast we welcome Jenny Melrose. Jenny is a former reading specialist who retired from her teaching career and started blogging. She is the owner at jennymelrose.com, the lifestyle blogger over at The Melrose Family and has worked with brands that are nationally recognized, such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sarah Lee and many more. In this episode, we are talking to Jenny specifically about live video broadcasting and how to utilize this fantastic new tool for Facebook and Instagram.

We briefly touch on topics like sponsored posts and sponsored live content, but for the most part we are talking about how to get over the fear of live video, how to get started, how to create engaging content and how to get people to interact with you so that you can increase your organic reach, which ultimately leads to sales! We will also be discussing how you can pitch to brands and how this has been crucial to Jenny’s business success – and the good news is, it’s easier than you think! If you have been on the fence about live broadcasting, are not sure how to structure your video or what topics to cover – no matter what industry you an in, this episode will help you find your voice.