How Brand Collateral Can Make Your Business Turn Heads
Your branded marketing collateral is like the sidekick to your business. They aid you in marketing and promoting your brand across different mediums, which means they play a huge part in your overall brand strategy.
Your branded marketing collateral is what makes the first impression on people, so it’s important to make sure that each asset is planned and designed to effectively let the market know about your brand story and what you offer.
OK, so it plays such an important role, but what actually is it? Keep reading as we dive into how brand marketing collateral can make your business turn heads, plus the different types of collateral!
What Actually is Brand Marketing Collateral?
Brand collateral, also called marketing collateral, describes the collection of different media types which are used to help promote the brand and improve sales. In the past, it meant a few flyers and brochures to accompany the customer during the sales process, but now brand collateral plays an integral role in brand awareness as well, and the range of mediums that we use for it are wider than ever.
COMMON TYPES OF BRAND COLLATERAL
While there are many many different types of branded marketing materials, here are the most common ones:
Business cards
Thank you cards
Website or portfolio + landing pages
Blog posts
Email newsletter
Testimonials and reviews
Press releases
Your podcast or podcast appearances
Freebies
Social channels
Proposals
Why is Brand Collateral Important?
Branded marketing collateral provides information to your audience about your brand. It relays your brand story, mission, and what you offer all in a tangible form. In other words, it makes people aware of your brand and does so in a manner that effectively allows them to understand what you’re all about!
It also serves as promotion for your brand, no matter what form it’s in. For example, freebies market your brand and move people closer to a sale in the same way that a proposal sent to a prospective client would– the only difference is their location in the process.
By having awesome brand collateral that’s well planned, designed, and executed, you’re able to encompass your values and the nature of your brand, which gives you an advantage over other brands. It isn’t just about what you can offer anymore; people are just as, if not more, interested in what brands stand for and how that’s relayed in their collateral.
CREATING YOUR BRAND COLLATERAL
Now, we know it can seem super daunting to create collateral that fits your brand, but luckily, we’ve taken care of the harder part for you! In The Creative Template Shop, we have a variety of templates to help you create your brand collateral, including our newly released Printable Collateral templates.
You’ll receive Canva templates for a business card, welcome card, and thank you card, all playing an important role in your client or customer process. We also have templates for freebies, landing pages, podcast launching, proposals, and more. By becoming a member of The Shop for only $47/month, you can download all of these templates instantly and get started on building your brand collateral that will make your business turn heads!
