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Grow, Branding & Design Abagail Pumphrey Grow, Branding & Design Abagail Pumphrey

Top Website Design Trends in 2023

The main point of design trends is to break expectations. We want an element of surprise, whether that’s through color, shapes and patterns, animation, or overall layout. This’ll be reflected in the trends we’ve noticed that we’re going to break down for you in this post, but don’t let these trends intimidate you– there are a lot of ways to add in that organic surprise that feels really true to your brand direction.

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Grow, Services Abagail Pumphrey Grow, Services Abagail Pumphrey

How We Are Working With Clients in 2023

Sometimes, being in business since 2015, makes us feel a little prehistoric. Our company has certainly had its fair share of evolutions and pivots as not only we have grown, but our clients as well. We’ve had the privilege of working with folks from across the globe whether they tune in to our top-charting podcast, get sucked into our rabbit hole with our Trello for Business course, join our growing community of creatives, work with us in an intimate group setting or hang out with us 1:1 to tackle the big stuff. We thought it was time for us to update you on our suite of offerings and give you insight on how you can make magic happen with us.

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Grow, Leadership Abagail Pumphrey Grow, Leadership Abagail Pumphrey

Maximizing Your Potential: Understand the Relationship Between Capacity and Business Goals

One of the largest issues we see in the service industry, specifically related to CEOs and their time, is that they aren’t aware of what their capacity is or how to best split their time to focus on all of the areas that need their attention. Without the knowledge of what baseline their capacity should cover (i.e. 20% in this area and 10% in another), they also aren’t able to see the clear path forward to reaching their goals. In this post, we’ll be breaking down how your time should be spent as a CEO and how to understand your capacity and its effects on your business goals.

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Grow, Services Abagail Pumphrey Grow, Services Abagail Pumphrey

Success in Your Service Based Business: This is the Key Factor You Must Get Right

There is, without a doubt, one thing that can make or break your service-based business: capacity. This is something that has dramatic effects when not practiced carefully or correctly, and the people who are doing it wrong are often those who are overworked and underpaid. By not understanding your capacity in an in-depth and intimate way, you’re constantly sacrificing your mental health and wellbeing, you probably feel like everything is working against you, and you may not be making the progress you’d like to see in your goals.

In this post, we hope to leave you with tons more clarity on how capacity works, its cause-and-effect nature, and how to finally leave the path of burnout.

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Grow, Marketing Guest User Grow, Marketing Guest User

5 Successful Strategies to Market Your Email Opt-In

Email can be such a game-changer for businesses that want to connect with their audience in a more personal way. When you compare your people scrolling upon a social media post versus getting valuable content delivered directly to their inbox, email is the way to go if you want to build authentic relationships.

Plus, email gives you an opportunity to share exclusive content with your list, making it even more valuable to your audience. Anyone can see your social media accounts and not follow you, but your subscribers have already signed up for the long haul and are ready to devour new content as it comes.

But email marketing is more than just creating a list and hoping people subscribe to it. It takes work to make sure people know about it, and even more work to make sure that they actually want to subscribe, which is where your opt-in comes in.

Since you’re reading this post, we’ll assume you already have an opt-in created (but if not, this is the post for you) and are looking for ways to market it. If so, you’ve come to the right place! Today, we’re going to share 5 successful strategies to market your opt-in, your freebie, your lead magnet - whatever you want to call it!

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Grow, Marketing Guest User Grow, Marketing Guest User

The Complete Guide to Webinars: Lessons We've Learned from Hosting 50+ Webinars

Hosting webinars is a super fun way to engage with your audience, pitch your product or service and add amazing value. But there’s also a lot to think about!

It can be both crazy-exciting and super duper scary to host a live webinar. There are probably tons of thoughts and what-ifs floating around in your cute little brain.

“What if I forget what I want to say?”

“What if no one thinks what I’m talking about is interesting?”

“What if…?”

These are totally normal fears to have, especially if you’re someone who was scared to ever even show your face in a video, let alone host a live webinar for a group of people. This is a big step to take in your business, and we applaud you for coming this far.

We’ve hosted countless webinars (literally.. we lost track somewhere around 50), so we’ve picked up a few tips along the way that we’d love to share with you. Stick around for the end because we have a treat that will help you knock your first webinar out of the park!

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Grow, Leadership Guest User Grow, Leadership Guest User

You're Building The Wrong Business (And It's Making You Broke)

It feels like you’re still playing “pretend business” and you’re wondering if you’re even smart enough to figure this all out like it seems like everyone else has.

This convinces you that the only way to get clients is to do what works for everyone else - posting 3x a day on Instagram, blogging “value add” content, showing up in Facebook groups where you *think* your client might be and so on…

You’re listening to countless other business owners tell you that doing all that ^ is what’s going to work for you...so why isn’t it?

Here’s the truth: it’s not you. It is the strategies you’re using. They aren’t right for YOUR business.

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Grow, Leadership Guest User Grow, Leadership Guest User

How to Know if You are Ready for Your Own Physical Shop

Do you dream of having your own shop? Do you have visions of customers oohing and aahing over your latest creations while sipping a cup of tea or free-trade coffee? There are several options for showcasing your product-based business, from a rented committed storefront, to fairs and festivals, to a booth in a co-op or antique mall.


As a bookshop owner who has pivoted through a few of these business models, let me share some pros and cons and lessons learned along the way.  

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