Why Pricing Should be the Last Thing You Decide When Selling Courses

We’re gonna start this one out with a mega truth bomb: no one (literally, no one) cares about the price of what you offer. Yet so many of us let this stage of launching our latest products, services or courses hold us up. We learned very early on that the actual number behind what we offered (whether it was photography session, canvases, logo designs, or branding) was the lowest thing on the list of concerns for our buyer. So we put our focus elsewhere.