Marketing, Photography

How to 30x What Your Next Photography Client Will Pay You

There were 50 different ways I could’ve worded the title of this blog post. “How to 30x Your Client Spend After Only Ever Working With 1 Client” was in the running. So was “How to Go From a $75 to a $2,250 Client in 60 Days”. So you get to pick whichever one resonates with you, but you need to know a few things first:

  • This is the exact strategy I used within my first year of starting my photography business

  • My skill at my craft didn’t magically change in 60 days

  • But my way of thinking did

As photographers we convince ourselves that we all have to go through this same “rite of passage” in order to be legit. It looks something like this:

Timeline_camera_Timeline.jpg

Most of you are probably in between the “Charge $50” and the “What the Hell Happens Next” stage of business. Maybe you’ve upped that $50 session fee to a *gasp* $150. Maybe you’ve convinced yourself that you only want to offer mini-sessions because those are the only ones where you can make a profit (30 minutes for 4 8x10’s, right?). Most of you have convinced yourself that you’re not good at selling so you’ll probably only ever be a shoot-and-burn photographer. Has the lingo caught up with the modern version of this? Perhaps shoot-and-upload?

So the goal here today is to take you from “I could make more money working at Target” to “Holy sh*t I’m looking at a $2k+ deposit”. Ready?

Here’s what you have to promise me first:

  1. I will let go of any preconceived notions I have about selling as a photographer.

  2. I will let go of any assumptions I have about what my ideal client or market can afford to spend on photography.

  3. I will begin to separate my worth from my craft.

Ok, so now that we’re all here together let me point out some major wowza facts for you. Prior to switching up my technique with my clients (aka when I was only ever making $75 a pop) I was barely scraping by. But once I made the shift to putting my clients first and truly understanding how I could better serve them...things went bananas. Some will call this strategy In Person Selling or IPS. But I kinda hate that phrase. I truly never believed I was selling anyone anything. I was creating an experience for them. A journey. I was showing them the value of why they should and needed to invest in photography. And not only photography, but collateral. So for the sake of clarity let’s redefine this.

Can we all agree that shoot-and-burn (or upload) is a 100% valid way of running a photography business? Heck, even my own family photographer of choosing today uses this method. Let’s call this the SAB Method.

The method I want to teach you today takes it further than that. It only incorporates a few additional steps and touchpoints, but the pay off (and satisfaction) is huge. Let’s call this the VIP Method.

Here, look at the difference of my own business using the SAB Method and the VIP Method:

Timeline_camera_Chart.jpg

The $525 was made up of 7 different sessions from 2 different clients.

The $7,300 was made up of 2 different sessions from 2 different clients (neither were a wedding).

To demonstrate the difference in these two experiences (and why you can make a helluva lot more money by utilizing the VIP Method) I’m going to breakdown how each of them look step-by-step.

SAB Method

  • Connect with client and schedule a time to book the session

  • Client pays your session booking fee ($50-$75)

  • Client calls to chat about her ideas for the session (poses, outfits, setups, locations, etc)

  • You text the client reminding them about their session (they probably reschedule)

  • You finally show up to client’s location of choice and work through all the variations she has in mind and end up shooting for around 90 minutes

  • You leave that session and get started editing the 400+ images you took

  • You finalize between 75-100 edited images and upload them into an online gallery

  • You email or text that gallery link to your client

  • The end

VIP Method

  • Connect with client and schedule a time to book the session

  • You lead the discussion on ideas you have for their session including location, outfits and feel

  • Client pays your session booking fee ($100-$250)

  • Your client gets a formatted email reminding them of their session date and time, your reschedule fee, links to their Pinterest board you curated for them and some session expectations

  • You show up at the location at the time of your choice and shoot for exactly 60 minutes

  • You show your client some images from the back of your camera and talk about how you see them coming to life (in canvas, an album or a print)

  • You leave that session and get started editing the 200+ images you took

  • You post 2-4 on social media and tag your client

  • You email your client a formatted email that has a few teaser images and ask them to schedule their Viewing Session

  • You arrive at their Viewing Session and showcase their images in a video slideshow, you’ve brought product samples and dessert

  • You walk them through what to purchase and present them an invoice

  • They put 50% down that night or pay in full ($1,000-$2,250+)

  • You order their collateral and setup a time for your client to pick up

  • The end

You can see that the VIP Method has only 5 additional steps to the entire process from start to finish. So let’s break those down. Here are the main differences between the VIP Method and the SAB Method.

As photographers we convince ourselves that we all have to go through this same “rite of passage” in order to be legit. It looks something like this: Get Camera -> Work For Free -> Charge $50 -> What the Hell Happens Next?! So the goal is to take you from “I could make more money working at Target” to “Holy sh*t I’m looking at a $2k+ deposit”. Ready?  |  Boss Project

SET PRIOR EXPECTATIONS

You can see that one of the first differences right off the top is that within the SAB Method the client is the one to set the tone of the entire experience. When left unguided, a client can get particular. In my experience (and I’m sure you’ve seen this too!) is that my SAB clients (those who paid less and got less) were my most difficult and needy.

We’re talking 7+ outfit changes in one session. Backdrops, chalkboard signs, balloons, location changes and more. But I allowed that to happen. If we don’t step in as the expert that we are to set up the expectations the client will take over.

As soon as I switched to the VIP Method and set up those prior expectations early and often the entire process went smoother and my client was happier. I began to get firm on what days I shot, what time I would shoot and how long the session would last. These were non-negotiable so my clients didn’t even budge.

It’s as simple as changing your lingo from a question to a statement.

“What time would you like to meet?” turns to “I only shoot at Golden Hour so we’ll need to meet right at 6:30 to take advantage of our time together”.

“What would you like out of this session?” turns to “I see some magic happening in this area of the garden. So I’ll have your family meet me there and we’ll get some great shots.”

TEASE THE END RESULT

You can see that within the SAB Method there is a big disconnect between the session and the end result. The client is often left to wonder if there were any good shots captured, how did they look, was their kid covered in snot the entire time? The thread of excitement didn’t continue from session to delivery.

The opposite is true within the VIP Method. When I would shoot I would be immediately be talking about the products that a particular shot would look great as. I would ask clients throughout the session “Where are you hoping to hang these images in your home?” “How will you be gifting these images to family?”

I could then use their responses to tease the end result. If I knew they were interested in a gallery wall above their dining room table, I could make sure to achieve a shot that would work great as a large canvas. As soon as I had it I would show the back of my camera to my client and say something like “Oh my gosh! This is THE shot that we’re hanging above your dining table.”

If I got a wonderful picture of the kids I would show it to my client and say something like “Oh my gosh! These would be perfect as 8x10’s to gift to Grandma.”

This method gets the client involved in the process in a way that still has you in the driver’s seat. It’s getting them excited and expecting to buy more later.

CREATE AN ADDITIONAL EXPERIENCE

Where do they buy these things you ask? In this VIP Viewing Session. Although this kinda exists in the SAB Method it’s definitely not VIP...it’s simply a viewing session. The SAB client views their gallery alone. On their computer or most likely their phone. Without you there. Lame sauce.

The VIP client has a complete additional experience to see their images for the first time. This is where the magic happens. There are a few key things I want you to note here in order to make your first Viewing Experience amazing.

  • The viewing sessions need to happen no later than 2 weeks from when you wrapped their shooting session

  • They need to happen in the evening, at their home, where no kids are present (typically once they go to bed)

  • Anyone that’s purchasing images or collateral needs to be present

  • You need to bring product samples and a treat (I’ve brought cheesecake and wine in the past)

The purpose of those stipulations is that you’re creating a high-end, intimate, grown-up, viewing experience. Everyone involved knows that there will be money spent in these sessions so the tone needs to be right for that (that’s why no kids!).

TELL THEM WHAT THEY NEED

So now we’re in the Viewing Session. Dessert is getting eaten, wine is getting drunk and mom is tearing up over the gallery you’re playing on your iPad. Right on schedule.

Now what?

As the client is viewing their images, try to make a note of which one she’s particularly ohh-ing and aww-ing over. After they watch your slideshow once go back through it again and pause on the images you deliberately captured for that gallery wall she talked about putting above her dining table.

Show her the options for that gallery wall. Does she want to go with canvas or prints in frames? Awesome. Walk over to the dining wall with her. Let her know what size you’d recommend getting in that canvas due to the size of her wall. Awesome. Now, let’s pick out what the other images are that will surround this staple piece.

Notice that you are expertly guiding her through what choice she should be making. Remember that you are the expert here! You know what sizes images need to be. You know how small an 8x10 looks on a 2-story wall. You know that gallery wrapped canvases look better than foam mounted prints.

Your client is trusting in you, the expert, to tell her what to do and what to get. Every buyer innately needs this guidance. It’s your job to provide it. And if you do it right, the pay off will be great.

To complete this process you simply need to collect payment, order their products and get them in your clients hands. Those four steps that I outlined above are absolutely crucial to creating a true VIP Experience for your next client.

It will be the thing that can enable you to 30x your client spend. But it not only brings in more money, it brings a better experience. For the client and you. The fulfillment I, as the photographer, would get when I started offering the VIP Method vs. the SAB Method was tenfold. I began to find more joy in my work. More purpose. More drive.

I challenge you to make these simple tweaks in your process for your very next client. And let me know how it turns out for you. Come back here and leave a comment with your results or questions.


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Branding, Photography

How to Channel Your Inner Tyra Banks for Your Upcoming Brand Photo Shoot

When someone says you’ll be doing a photo shoot, what is your first reaction? Stress? Anxiety? Fear? For most of us, myself included, being in front of the camera can be nerve-wracking. We want to be natural, but the focus of the lens can often turn us into stiff robots. What is the trick to being yourself and showing your spark? After doing hundreds of brand photo shoots and capturing all types of personalities, I’ve put together six tips to boost your confidence so you shine in front of the camera in your upcoming branding photo session.

When someone says you’ll be doing a photo shoot, what is your first reaction? Stress? Anxiety? Fear? For most of us, myself included, being in front of the camera can be nerve-wracking. We want to be natural, but the focus of the lens can often turn us into stiff robots. What is the trick to being yourself and showing your spark? After doing hundreds of brand photo shoots and capturing all types of personalities, I’ve put together six tips to boost your confidence so you shine in front of the camera in your upcoming branding photo session.  |  Think Creative Collective

1. Give yourself permission.

Sometimes we let our inner doubts and criticism sabotage our efforts. Well, it’s time to be bold and own it! You deserve this photo moment and special attention. Your audience needs to hear and be inspired by your story. Be it for yourself, your family or your business – you are worthy of this experience. Think about your bigger mission and the people you serve. Think of photography as a tool to boost your business. Your work is so important and needs to be shared.

2. Invest in beauty experts.

There are moments where you need to hire professionals. A photo shoot is one of those moments! Say yes to getting your hair blown out and to getting your makeup professionally applied. You already have so much to worry about on shoot day – applying your best cat eye shouldn’t be one of them. Bring images to the stylists to give them an idea of the look you desire. Put yourself into the expert’s hands and enjoy the process. This beauty experience will boost your confidence at your shoot and even beyond. You will not only look but FEEL beautiful. And, by the way, you deserve it!

3. Find your killer outfit.

Wear something that makes you feel confident and comfortable. Choose clothing that expresses your personality, either through the color or pattern, and find styles that complement your brand story. For example, if you are an organic health coach who is more natural/bohemian, then a tight fitted leopard print dress may not be the best match. Make sure the fit is good and not too baggy or too tight, and do your best to try on everything before your shoot day. Don’t pick something that is fussy or that makes you self-conscious. Practice moving, dancing and twirling to make sure that the clothing feels comfortable. I love necklines that are open to elongate the neck. I also love vibrant color that adds character. Accessories like a statement necklace or a bright scarf can add that perfect pop. And if you are still struggling to find the perfect outfit, hire a stylist or ask for help at a local boutique or department store.

4. Work with someone you trust.

There are a ton of photographers out there, and it is sometimes tricky to find your perfect match. What works for someone else may not work for you. Do the work and review portfolios, read testimonials and then pick up the phone to have a live conversation. Ask questions about the session. Get a sense of the photographer’s personality and work-style, and see if it fits with yours. Study the photos to see if the subjects look natural and at easy. You want to work with someone that you like and trust. You also want to work with someone who is not only creative but also business-minded and strategic. They must understand branding and the message that you are trying to communicate. The photography experience is a relationship. It’s a COMBINED vision. You want to make sure that your story AND spark are fully captured!

5. Come prepared!

Do the strategic and logistical work before the photoshoot. Give your photographer an overview of your business so they understand your brand. Share your mission, your values, your personality, your process, upcoming launches, colors, keywords, etc. They need to really understand your business, your ideal client and your process for this to be a successful brand photo shoot. Brainstorm with your photographer on the locations, the props, the outfits and the stories that you want to capture. Call up your locations and get permission in advance. This is not a show up and snap kind of a session. Brand photo shoots take time and preparation. When the work is not done properly, that is when the anxiety and nerves show up.

6. Have fun!

Sure, it is nerve-wracking to be in front of the camera. But remember, your story can only be best told by YOU. Ditch any perfectionism or imposter issues at the door and be yourself. Remember – you are an expert and a leader in your industry. You are a passionate, purpose-driven lady boss. Let go, live in the moment and laugh a LOT. Trust your photographer. Move, dance, twirl – express your story. And don’t forget to breathe. It’s your time to shine.

I hope these tips help boost your confidence and prepare you for your time in front of the camera. It’s never easy to be photographed, but just remember – your story is too good not to share. Book those brand photo shoots! Tap into your inner Tyra Banks and strut your stuff. Get out there, tell your story bravely and be unforgettable.



We like to spill our biz sauce on Instagram too!

Collaboration, Branding, Photography

How to Organize & Plan a Styled Shoot to Build Your Portfolio & Brand

Guest Post by Divine Mwimba, Culture Chic Wedding PR

Are you a new creative just starting out in the industry? Or maybe you are more of a seasoned entrepreneur but your name and business is not as out there as you would love it to be. We get it! In a visual business with an online presence, a great portfolio that is branded and has beautiful photos will make or break your business. Today we'll be showing you how to organize and style a shoot that will build your portfolio and online brand. 

Are you a new creative just starting out in the industry? Or maybe you are more of a seasoned entrepreneur but your name and business is not as out there as you would love it to be. We get it! In a visual business with an online presence, a great portfolio that is branded and has beautiful photos will make or break your business. Today we'll be showing you how to organize and style a shoot that will build your portfolio and online brand. | Think Creative Collective

A powerful and amazing branded portfolio is what you will need in order to stand out, get noticed, and start attracting your ideal clients. How can you possibly create a great portfolio with no experience or clients?  This is where organizing a styled shoot comes into play. Creating the perfect mock up of your services will let your ideal client know what it is you are all about. It is also a great way to start building your portfolio. 

With a styled shoot, you are able to effectively demonstrate your own style and design to show your ideal client exactly what you are capable of designing for them should they decide to hire you. Is something new and trending in your industry? Why not showcase the hottest and latest trends by styling your work and bringing it to life via photos? 

This is where staging, imagination, props, and themes come into play. We are now going to show you how to properly organize and style a branded shoot for your portfolio and business. 

Step 1: Work on developing a concept and Ideal goal for your Shoot 

Do not start planning your shoot without first developing the concept, ideal goal, and the outcome. What do you want the shoot to reflect? Think about your brand: What do you want to be known as? Chic, elegant, easygoing, elite, sophisticated? Write  a list of the different words, including colours, that best describe your brand. Then pick out one or two words and make them your focus. For the colours, choose at least three colours that compliment each other perfectly but also reflect your brand. 

Next you want to establish exactly what you are going to do with the photos once the shoot is completed. Are you going to use this on marketing materials such as business cards, postcards, and give away pamphlets? Will you add the photos throughout your website to showcase your brand? Are you going to send them as a portfolio to potential clients? Do you want to send them to a publication, like Style Me Pretty? 

Keep all of this in mind as you start planning your shoot as this will help you determine the types of photos you need, it will help you communicate better with the photographers and other vendors exactly what is it you are trying to capture. 

Step 2: Create a cohesive theme based on your brand and style  

A styled shoot portfolio is your way of you letting the world know about your brand as well as communicating your message about the type of clients you wish to work with. Use this to inspire creativity for your ideal audience. How can you pick out the perfect theme that will work well with your brand? Think about the blogs and magazines you read. What inspires you to read them everyday or weekly? Is it the colour? Does the font used look good to you? 

To help you come up with the best themes, focus on the season and the latest trends happening  around the time you are planning the shoot. You don’t want to be so 2006. Unless your theme and brand is from eras such as the 1920s decade. Think Great Gatsby! The possibilities are endless. 

Step 3: Getting your team together 

The next step is to get the best team out there that can help you bring your brand to life. If you love photography and you are great at taking photos, that’s great. For those of you who are not photographers, we suggest working with a professional to help capture your vision. Your work should reflect quality and letting the professionals do what they do best is our number one tip! 
Find and pick a vendor that is closely related to the type of brand and overall theme you are looking to achieve. If you feel that a lifestyle photographer will work best in capturing your work, then research lifestyle photographers. It makes it so much easier to work with vendors who understand your brand and story.  

Most vendors are okay with working with different people for an exchange of work, client referrals, and publicity so try to use this option if you have no money to spend. Source out all your vendors, models if you need, and anything else you might need for the shoot.

Step 4: Setting the Date and Location 

Once you have your theme and style figured, you will need to determine a date and location for the shoot. Keep the season in mind when planning your shoot. Consider everyone’s availability as well and ensure it all works out. A lot of people tend to be busy on weekends depending on what industry they are in. 

Step 5: Organizing the little details

Depending on the details and the shots that you want, really think about the little details. These details mean a lot to someone engaging with and judging your brand. You will need to be extremely organized with your idea, the vendors, and the day of the shoot. If it ends up looking disorganized your outcome might be a waste.  The last thing you want is to disappoint the people that are helping you get your ideas come to life.

Step 6: The shoot and the after shoot 

On the day of the event make sure you arrive early, introduce yourself, and start the shoot right away. You will have creative direction for the shoot, just make sure all the shots you want are captured and nothing is forgotten. Get as many photo opportunities as you can.

Once the shoot is completed, send thank you emails, and if you promised any trade of services ensure you deliver your part. 

Go ahead and update your website, portfolio and social media platforms with your new photos. 

It may seem overwhelming at first, but by using these 6 steps, you'll feel AND be more confident when planning your first or next styled shoot! 


About the Author

Divine Mwimba is the founder of Culture Chic Wedding PR Firm – a Public Relation marketing firm specializing in helping wedding professionals market and grow their wedding business. She loves all things weddings, vacationing and romantic movies. 

Divine Mwimba, Culture Chic Wedding PR

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Photography, Instagram

Did You Just Steal That Image: Instagram Re-Posting Etiquette

Today we’re talking about laws, guidelines, and plain ol' niceness. It’s a question or circumstance that gets brought up all the time and even something we’ve dealt with personally. Sharing someone else’s work on Instagram is a normal occurrence and is usually widely accepted. However, there are actual laws you should be aware of and industry standards that you should follow. 

First, know that it is generally widely accepted for an account to be shared or re-posted. It potentially can help both accounts to grow, and of course it’s nice for others to acknowledge that your work is worth sharing. However, there are ways of sharing that are disrespectful and that don’t give proper credit to the original poster. Let’s break it down. 

Today we’re talking about laws, guidelines, and plain ol' niceness. It’s a question or circumstance that gets brought up all the time and even something I’ve dealt with personally. Sharing someone else’s work on Instagram is a normal occurrence and is usually widely accepted, however, there are actual laws you should be aware of and industry standards that you should follow.   |  Click to Find Out More  |  Think Creative

Copyright Laws

You need to know that the person who actually clicked the shutter button on the camera to take the image you want to share owns the full copyright to that image. Sometimes it’s hard to know whether the original poster is the actual photographer, but if it’s on Instagram, chances are it’s a smartphone snap. They still have copyright protection even if it’s taken on a smartphone, and they don’t have to file anything - it’s automatically given. However, it would be really hard to share the work of those around us if we adhered strictly to plain ol' copyright laws, so there exists what’s called “Fair Use Doctrine”.

The purpose of the "Fair Use Doctrine" is to allow for limited and reasonable use as long as the use does not interfere with owners’ rights or impede their right to do with the work as they wish. Basically, any reason you’d want to be re-posting someone’s image wouldn’t interfere with these guidelines. This doctrine helps us all relax a little in our sharing, but we need to keep in mind the respect that the original poster deserves.

Instagram TOS

It is actually against Instagram’s Terms of Service to share work that is not your own. It’s basically their way of covering their butts because of copyright laws - this is why there is no “re-post” feature inside Instagram. So, for the love of all things holy, please do not use any re-post app to share images. It slaps a big ole watermark on the original post and makes it ugly. This is now showing the original image in a way the original poster did not intend (which is illegal). Rather, simply screenshot the image you’d like to share and share the image exactly as it was originally posted (with the following things in mind).

Industry Standard

Outside of actual laws and terms of service there are unwritten industry standards that should be followed. First, you should never ever share something that isn’t yours by trying to pass it off as your own. That’s stealing. That’s lying. Unless you are sharing a royalty free image (such as a Death to the Stock Photo image) you should always give credit to the artist. Even wording your description to make it come off as something that you created is wrong (even if credit is somewhere included). 

Keeping all of these things in mind, there are a few ways you can triple check to see if it’s okay to share someone else’s image and to credit them in the best way.

Ask the Original Poster

It’s that simple. You can email them, direct message them or simply comment on the image you’d like to share. Most will respond with a resounding “yes!”. This gives you the option to say something like “posted with permission from @originalposter” and covers all your bases.

Comment & Tag

There are two ways to let your followers know who the image is from and you should absolutely use both of them. When writing your description of the image make sure you mention the original poster. For example “How lovely is this set up from @originalposter?! I’m totally in love with the….”, or at the end of your own commentary say something like “thanks for the beautiful image, @originalposter”. By mentioning them in the description it shows your followers who the image came from in a very simple and clear way. 

You should also “tag” the original poster on the photo. So once you’re done writing your description, click the “tag” icon and type in the handle of the original poster. By using both tagging and mentioning, the original poster is more likely to see that they were shared and your followers get two chances to check out the original account. 

I want to be clear that these aren’t mere suggestions on how you should handle sharing other’s work on Instagram - they are must dos. We’re all here to grow and share but we should all be doing it by keeping in mind these laws and standards, while maintaining creative integrity with our peers.


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Photography, Instagram

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute

We thought everyone had heard of Pic-Tap-Go, but after chatting with other creatives and hearing about the (lengthy) process you go through to edit your iPhone pics, we had to bring you into the circle - this is where it’s at!.

You can get Pic-Tap-Go in the App store for $1.99 and it will be the ONLY photo editing app you'll ever need to open once you get your paws on it. Yup, we don't use VSCO or Instagram Filters or PicLab or anything else you might have heard of. Pic-Tap-Go is the only app in which we can get the light bright, colorfully-true, slightly pink, crisp photos that we know, love and are using to grow our Instagram following. You can develop (and save) your own editing style inside the app, lower effects of the filters, layer and even try black and white. Let us show you how it works!

Create a cohesive and branded Instagram or Social Media with professional edited images. Here's how we create and edit all our images! | Think Creative Collective


First head to the App store and download this baby. Then scroll through your photo library to select the image you'd like to work on.

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective
The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective

Once you have the image selected, you have the option to crop or rotate your image. Then you can scroll through the filters without even having to click on them. Each box shows you a preview of what that filter will look like at full strength. We always start with "Lights On" and turn it down slightly so that we don’t blow out the image. Use the slider at the bottom to turn the strength of the filters up or down. 

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective
The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective

Next, we start to layer different filters. We love that when we slide down from the image it lets us view all the filters before we have to commit to one. We usually choose “Awake” or “Air” for a slightly pink tint, then “Cool it Down” so that the image doesn’t turn orange-y. We turn down one of these so it's really low and not blowing out the image. Some other favorites include “Brightside”, “High Fives” and “Super Fun Happy”.

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective
The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective

We usually finish with “High Fives”. It gives the image a nice crisp contrast and matte look. Because it's strong we usually turn it down really low. If at any time you're trying a filter and you don't like it, just hit “Undo” to go back to the previous screen, or hold down your finger on the image to view the "before" and lift to view the "after".

Once you're satisfied, click "Go" and the screen will pop up with your options to export or save. We have always just saved to camera roll because we like to have the edited version on my phone. If you're low on storage space you could always export directly to Instagram, Twitter or Facebook.

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective
The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective


Here is the before and after of the image we just edited! It took us less than 20 seconds to get it to the end result!

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective
The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective

If you like the filter recipe you've created, we recommend saving it so you can easily try it on new images. The app gives you a breakdown of what filters you used and at what strength. Give your recipe a name and you're good to go!  

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective

Here are some more examples of how great Pic-Tap-Go can be for all your images. Need a totally white out space? This app can do it. Need more tones and cropped in? This app can do it.
We love being able to edit inside just one app because not only does it save us time, but you can begin to establish an editing style. Being consistent in your online images is key to brand building and overall aesthetics.

The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective
The Easiest Photo Editing App for on the Go - How to Snap, Edit and Post in Under 1 Minute | Think Creative Collective


Now that you know how to make your images look super professional learn how you can better style your Instagram images like the pros.  BONUS: We've created "The 5 Tools We Use to Get Super Professional Creative Stock Images" download just for you!


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