The Instagram algorithm, A.K.A. this seemingly mythical being that’s confusing the heck out of tons of people. You may see it talked about a lot either by Instagram gurus or in Facebook groups, but one piece of information that seems to get left out is what it is and how it even works.

We’re all aware that a few years ago, Instagram stopped showing posts in users’ home feed by chronological order, so now it almost feels more like a popularity contest. (We miss those simpler times!)

Everyone is scrambling around searching for information on how to beat this beast, so we pulled together a list of our top tips for making Instagram’s algorithm your very best friend.

When was the last time you were excited about creating a sales page? When was the last time you felt empowered to create something that was going to put your amazing offer out into the world?

If there’s anyone that’s been around the block a few times with sales pages, it’s us. That’s why we want to spill our secrets and give you the rundown on how we create highly converting sales pages and how you can, too.

Sales pages can sound super scary, especially for someone who’s never created one before. There are a lot of things to think about when it comes to not only the copy but the design and how they work together as a whole.

How easily will visitors be able to read it? What information needs to be first? How do you coerce them to the checkout page? Do you have too much? Too little?

Hosting webinars is a super fun way to engage with your audience, pitch your product or service and add amazing value. But there’s also a lot to think about!

It can be both crazy-exciting and super duper scary to host a live webinar. There are probably tons of thoughts and what-ifs floating around in your cute little brain.

“What if I forget what I want to say?”

“What if no one thinks what I’m talking about is interesting?”

“What if…?”

These are totally normal fears to have, especially if you’re someone who was scared to ever even show your face in a video, let alone host a live webinar for a group of people. This is a big step to take in your business, and we applaud you for coming this far.

We’ve hosted countless webinars (literally.. we lost track somewhere around 50), so we’ve picked up a few tips along the way that we’d love to share with you. Stick around for the end because we have a treat that will help you knock your first webinar out of the park!

You’ve been doing this business thing for a little while now, and you feel like you’ve finally found your footing. Everything seems to be going great, except for one thing.

You don’t have any features, collabs, partnerships, or PR opportunities in general!

Opportunities for exposure could be so many different things, but they all circulate back to working with another brand. This could be writing a guest blog post or being featured in a blog post, collaborating with another brand on an upcoming launch, being a guest on a podcast episode, having your story told in a popular magazine, landing an interview on a daytime talk-show program, etc.

Some of those examples seem far more reachable than others, but in order to land any of them, it all starts with the steps you take before and leading up to pressing send on that pitch (and don’t worry, we’ll be going over that, too!)

A few of these steps you might not even think twice about, especially if you’re DIYing this whole pitch-your-biz-to-other-brands thing, which is why we’ve made sure to give you a solid plan to put yourself out there confidently.

There’s no denying that social media came into our lives and completely took over. For both personal and business use, 7 in 10 Americans are on some form of social media platform.

Businesses are turning to social media as their main source of traffic with most solely focusing their marketing efforts on platforms like Facebook, Pinterest, and Instagram. I mean, can you blame them? Just take a look at the numbers.

Facebook has 2.5 billion active users every month.

335 million people are using Pinterest each month.

1 billion people are active on Instagram every month.

That’s a LOT of people and a huge pond to swim in that will only continue to grow , but that just means that nailing down your social media marketing game is as important as ever. Luckily for you, you have us!

If you want to learn how to boost your social media marketing game, we’re here to give you our top tips and a little surprise at the end!

We see you, babe.

You’re advertising the shit out of your products or services, talking them up on every social media platform that you can be found on, going live on Facebook and Instagram, spreading your business through word of mouth, and every other thing you can think of.

Still, you just aren’t getting the results you’d like to be, and you’re tired of repeatedly seeing the straight line creeping across your sales chart or– God forbid– a slow decline.

The last thing you need to do is give up. You may think you’re showing up everywhere you possibly can be. You may think you’re directly targeting your audience.

“Gaining clients” can be a foreign, uncomfortable phrase to most new service-based businesses.

It’s new territory– hell, a new world– trying to navigate how to gain clients. You almost feel like you’re missing out on something that everyone else knows except you.

The thing is, this isn’t like the krabby patty secret formula.

It doesn’t have to be difficult. If you’re finding that you aren’t getting any leads, what you could do is reevaluate what kind of first impression you’re giving, and it all starts with one thing:

Your client introduction packet.