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100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

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Best Passive Income Ideas for Your Small Business in 2022

In this day and age of online business, it’s extremely easy to give into the elusive passive income trend. We talk about it with our family and friends, and we learn from marketing gurus on the internet that the end goal is to “make money while you sleep.”

Sure, it does sound great. Being able to give little to no effort yet still have money rolling in sounds like a dream. Spoiler alert: What they’re teaching you isn’t really passive income.

Keep reading to find out the true definition of passive income, our honest thoughts around it, and what you should do instead.

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How to Host Co-working Sessions to Boost Productivity in Your Business

When you have a team that works from home or any sort of virtual community space, it can be a little more difficult to make sure everyone is being productive. One way we’ve been able to set accountability and give that much needed support to each other is by holding co-working sessions.

Co-working sessions are when you, a team member, or even your whole team hop on a group video chat (we prefer Zoom) to literally work together. Back when Boss Project was just Abagail and Emylee, we’d often hop on Zoom or Google Hangouts to complete tasks together. We’d hang out for hours on end, sometimes a whole working day just to hold each other accountable.

Now, we want to share how we host efficient co-working sessions to boost productivity in our business!

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Learn, Leadership Abagail Pumphrey Learn, Leadership Abagail Pumphrey

How to Host a Virtual Team Mixer or Holiday Party

Not being in the physical presence of team members means that there’s a bit more extra work involved to make sure everyone feels connected. You can absolutely still have a closely knit virtual team, and we absolutely love the workspace tone we’ve set with our team!


One of the ways we get in some much-needed face time is by hosting virtual team mixers. Since the holidays are coming up hot, hosting a virtual holiday party is the perfect way to get your team members chatting and connecting with each other outside of the usual workplace communication!

Keep reading to find out exactly how we host our virtual team mixers, plus some team building questions to ask to keep everyone engaged!

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The Ultimate List of Canva Resources to Create Beautiful Designs

Canva is the ultimate graphic design tool for small businesses. It has a user-friendly interface, is super easy to use, and takes almost no time to get the hang of. We use it almost every single day to create designs for our business and will likely continue to use it for years to come, no matter the fact that we have professional designers on our team. That’s just how good it is!

Because we love it so much, we have a million and one resources out there to help you get to know Canva and begin using it for different purposes in your business. So with that said, enjoy this ultimate list of Canva resources to get you creating beautiful designs ASAP!

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How to Create Your Brand in Canva

We love Canva for all things related to simple graphics and design for our business. We use it for multiple purposes (which we list out in this blog post), especially for our templates in The Creative Template Shop. Basically, it’s the one tool that any small business owner should have in their back pocket to quickly and easily whip up graphics for their biz.

Canva has a free forever version, which already allows you to do most things. However, they also have Canva Pro which unlocks extra perks, one of those being the ability to create your brand kit(s) and have them saved to access easily when creating something. In this blog post, we’ll explain how you can create your brand in Canva, plus we include a video tutorial to show you exactly where to find everything you need!

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How We Use Canva as Creative Entrepreneurs

Canva is our holy grail for all things pertaining to creating graphics and marketing material, especially on the fly. Its user-friendly interface and perfect balance of tools makes it our absolute favorite app for graphic design. Anyone can use Canva, no matter if you’re a beginner or expert. Heck, we both have backgrounds in graphic design and still prefer to use it even though we can and have used Adobe software.

We preach about it so much to creative entrepreneurs, and they quickly find it a staple in their tool list. However, you may still be confused on what you can actually create, so in this blog post, we’re going to cover how we use Canva as creative entrepreneurs!

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Learn, Leadership Guest User Learn, Leadership Guest User

Lessons from 2020: Sales, Setbacks, and Surprises

We’ll gladly join the masses of people saying that they’re so glad that 2020 is over! And it isn’t so much that we expect the pandemic and all of the issues that come with it to just disappear with a new year, but more so that we’re now able to reflect on the year and kick everything in gear for 2021.

For us, 2020 was a whirlwind, but it was actually our best years ever. Of course we still dealt with setbacks just like everyone else, but we changed up the way we did things at the beginning of 2020, and it had a profound impact on how the year played out.

So what did we change? What actually happened for us in 2020? And what lessons did we learn that we’re carrying into 2021?

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Learn, Leadership Guest User Learn, Leadership Guest User

Pulling Back the Curtain: How We Launched Our Top 30-Ranking Podcast

It’s been over three years (really, close to four) since we launched The Strategy Hour Podcast. Since then, we’ve made the ranks of Apple’s Top 30 Business Management Podcasts, have been featured in multiple blog posts about business-related podcasts, have had X total downloads on Apple Podcasts alone, and we’re coming up hot on the heels our 500th episode (that’s a lot of freakin’ recording time!).

And while we’re so grateful that our podcast took off the way it did and has influenced thousands of lives and launching it was a blast, in no way has it always been easy. So, today, we’re going to be pulling back the curtain on how we launched our podcast, the challenges we faced, all of the hustle we put in to launch, how we plan and upload new episodes, the whole 9.

If the idea of launching a podcast has been tossing and turning in your brain, our totally candid and honest experience will hopefully help you determine whether this is the right next move in your business journey!

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How to Tell The Future of Your Business: Find Conversion Rates, Lifetime Value, Profit Margins and More

Conversion rates. Analytics. Measuring growth. Lifetime value. There are so many business buzzwords that get thrown around that can feel really intimidating to the average creative business owner.

However, knowing this information is super crucial to your profits, your growth and the decisions you make every single day in your business.

Keeping track of your business’ numbers allows you to make strategic decisions instead of just saying, “Well, I feel like this is going well, so I’m going to keep doing it” or “I feel like this new thing could really help, so I’m going to try it.”

Honestly? We’d rather make business decisions rooted in facts and data instead of basing everything soley of feelings. We love us a good “gut instinct” and we like to back it up with cold hard facts.

Knowing how much weight a product or service is pulling for you or if it’s time to let it go, the rate of growth across all of your channels, and your overall progress is so important in order to plan and set goals realistically in your business, both short and long term.

So how do you find this information (or sexy math as we like to call it)? Where do you begin?

It all starts with your analytics.

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Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

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