Believe it or not, email is still one of the best ways to market your business. It is estimated that there are 4 billion active email users right now (and that number is projected to increase). According to MarketingSherpa, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through.

And not only is email your consumer’s favorite way of communicating but your list is YOURS. It belongs to you. If Instagram shuts your account down, you lose all of your followers. However, that email list you’ve built, you own it and will always be able to market to them.

So now that you know how important email is, you might be wondering how the heck you build an email list and fast? In this blog, we break down our best kept secrets to build your email list.

Networking is one of those words that can either make the social butterfly beam with excitement or the introverted feel more stressed and anxious. It’s not everyone’s favorite thing to do but if you’re a business owner it’s important to put yourself out there.

Making connections can help your business in so many ways. It enables you to meet influential people, gather info that may be beneficial to your business, and/or even just attain some biz support with like minded people.

Businesses are built around relationships. It’s truly who you know in many instances. So here are our 10 tips for networking when you hate networking.

After being surrounded by and listening to the roadblocks and frustrations of countless service providers, there’s a single trend we see happening all too often-- clients are dropping off before they’ve booked. And if they don’t change their mind about moving forward, they do so super slowly after bombarding you with questions or simply taking way too long to review their proposal and sign.

We’ve also seen a trend in the 2 main reasons why this keeps happening to so many service providers. Luckily, we have a foolproof strategy to bypass these obstacles, so you can sign clients faster. Keep reading as we break down what those two reasons are and how to beat them!

We’ll be the first to admit, there’s a lot of noise when it comes to marketing strategies for small business owners. The online marketing space has exploded in recent years and with that, inevitably, comes some confusion. With the focus of those strategies being mostly geared for folks who have the desire (and skill) to move to a 1:many model (i.e. offering digital products like courses, memberships and downloads), 1:1 service providers have been left in the dust.

These same service providers are left thinking those same strategies will work for them, or worse, that the only way for them to reach their goals is to change up their entire business model.

We have content come out monthly in many places. It feels like we’re posting everywhere all the time, but it’s what works for us and helps us get our message across to more people in more places. On an average monthly basis, we have 8-10 blog posts, around 15 Instagram feed posts (not including daily Stories), 12+ total emails, 8-10 podcast episodes, and multiple posts to our Facebook groups.

For a small business, this is a LOT of content, which means a lot of time creating it. However, we definitely aren’t creating a lot of it from scratch. The key to saving time with content creation is to repurpose as much as you can. There’s no need to reinvent the wheel with everything you post!

So, in this blog post, we’re going to break down our top 5 favorite ways to repurpose content in 2021. (Spoiler alert: Number 3 will surprise you!)

What is the key to building a sustainable business? Sure, you can keep getting referrals, cold pitching, or paying for ads, but there’s one marketing strategy that will guarantee eyes on your business for years to come. Content creation. Let’s dig into what exactly this means and how it’s the key to building a sustainable business!

The culture of blog posts has changed drastically in the last 10 years. Back then, you were able to get away with writing 500-word fluff stuffed to the brim with keywords for a better ranking on Google. In today’s online world, though, it’s more important than ever that your posts provide genuine value and teach a comprehensive lesson of some sort.

Timeless value, at that. And you do that by creating evergreen content.

Let’s dive into what exactly “evergreen” content is, why it’s important, and 10 content ideas to get you started going evergreen with your posts.

Pinterest never fails to surprise us with its new features, and the most recent release has been Idea Pins. Although they’re a new feature on Pinterest, it’s a similar feature to what we’ve seen on other platforms as well. According to Pinterest, Idea Pins are “an evolution of Story Pins”, a feature they beta tested in 2020.

Since video is the new wave of content with platforms like TikTok serving as the stepping stone to other apps falling in line (take Instagram Reels and Video Pins, for example), we’re starting to see more and more popular platforms release their own takes on these loveable features, Idea Pins being the newest rendition of Stories on Instagram, Snapchat, and Facebook.

But what about Idea Pins makes it different from its competition, how will it improve your experience on Pinterest, and how do you use them? Keep reading as we answer these questions in this blog post!

You’ve likely heard some mixed things about creating long-form content as a marketing strategy for your business. Some say it’s worth the time, others disagree.

Some people say it’s worth it for SEO purposes-- stuffing a bunch of keywords into some fluff so you can rank higher on Google, and others believe it’s a great tactic of actually engaging with and building a reputation and relationship with your audience.

Of course, we believe the latter… Maybe even a little of both? While it’s a must to make sure your SEO is optimized to help your website traffic and search engine rankings, it’s equally or more important that the content is actually providing value and that your audience will take something away from it.

So, why should you create long-form content in 2021? And what does that word “long-form” really mean?