From the pages of glossy Seventeen and Cosmopolitan magazines to our ever-growing obsession with Buzzfeed, quizzes are as addictive as a Game of Thrones marathon (and I do NOT say that lightly). We love quizzes because they teach us about ourselves. As humans, it’s in our nature to want to understand ourselves better and test ourselves. Beyond that, we want to see how we stack up against our friends. This curiosity is what makes quizzes such a fabulously effective lead generation tool.

If you’re a product based business, chances are you’re already on Instagram (if you aren’t yet, you should be!). Being a predominantly visual platform, Instagram is a vital business tool for those of us who are makers and creatives.

So you’ve made some beautiful things and you’re ready to take the photos and share them with the world... But what do you actually SAY?

Ultimately you want people to buy your work, but you need to write something other than “I made a thing, go buy it” for every post.

I’m going to let you in on four super-secret golden rules of using Instagram as a maker.

Coming up with an endless list of content is hard, and that's if you're in an exciting industry.  If you're in a boring industry? As my mom would say, 'bless your heart!'. Here's how to come up with exciting content, no matter your industry. Bonus--get our download for 70+ boring-banishing headlines.