Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

business insights

Blog

Funnels: What They Are, Where They Came From, and Why Most Are Built Backward

A funnel is not a website. It’s not a single email. It’s not an overpriced software platform someone tried to sell you in a webinar. It’s the journey someone takes from “Who are you?” → “This is interesting...” → “I need this in my life” → “Take my money.”

fan favorite

100 Profitable Digital Product Ideas

Plus, a totally free challenge to kick you into action and get this baby launched.

Get Your Copy Now

Abagail Pumphrey 7/27/22 Abagail Pumphrey 7/27/22

How to Build Your Email List Fast

Believe it or not, email is still one of the best ways to market your business. It is estimated that there are 4 billion active email users right now (and that number is projected to increase). According to MarketingSherpa, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through.

And not only is email your consumer’s favorite way of communicating but your list is YOURS. It belongs to you. If Instagram shuts your account down, you lose all of your followers. However, that email list you’ve built, you own it and will always be able to market to them.

So now that you know how important email is, you might be wondering how the heck you build an email list and fast? In this blog, we break down our best kept secrets to build your email list.

Abagail Pumphrey 7/26/22 Abagail Pumphrey 7/26/22

How to Take Action When You’re an Overthinker

We’ve talked before on our podcast about what it means to be the type of person who immediately takes action versus someone who tends to overthink before doing something, if they even do it. In the past, we’ve used the terms “be-er” and “do-er” to describe these two types, and then we learned there’s actually a more scientific Scholarly-level phrase– having a cognitive bias towards action or thinking.

If you have a cognitive bias towards thinking (a be-er), you’re someone who needs to, well, think. A ton. We believe that be-ers need to believe something specific about themselves first before they take action. (Like that you’re actually a productive or organized person before purchasing a planner. Or that you are the type of person who goes to the gym before you actually go to the gym.)

Is it possible to change your cognitive bias and become an action-taker when you’ve historically been an overthinker? Keep reading as we dive into the how-to!

Abagail Pumphrey 7/20/22 Abagail Pumphrey 7/20/22

10 Must-Know Canva Hacks for Creative Small Business Owners

Even though we have backgrounds in design and using fancier software, Canva has taken care of the majority of our graphic design needs for the past 7+ years. We have no idea how we would function without it since we use it to design our social graphics, Shop templates, presentation slides, podcast graphics, and so much more.

In our experience over the years we’ve been using Canva, there are at least 10 must-know hacks every creative small business owner needs to know!

Abagail Pumphrey 7/19/22 Abagail Pumphrey 7/19/22

How to Develop an Experimental Mindset and Curiosity Culture in Your Small Business

We have seen too many business owners allow themselves to get stuck in a planning and research phase (because planning is fun!) that the big dreamy goals they have for their business never really come to fruition. The #1 thing that’s helped our business reach 7-figures, employ us and our amazing team, allow us to take time away and live Life-First, grow (when we want to) and sustain is the fact that we’ve created an Experimental mindset for ourselves and a culture of curiosity for our team.

In today’s blog we go over how to develop an experimental mindset not just for you and your business but how to also implement it within your growing business.

Abagail Pumphrey 6/28/22 Abagail Pumphrey 6/28/22

How to Figure Out if Your Next Step Should Be to Hire or Land More Clients

We can’t tell you how many times 6-figure service based business owners come to us stuck. Stuck in, what we call, the Cycle of Doom™. They come to us feeling super frustrated that, even though they’ve gotten their business to this amazing milestone, it all still feels so damn overwhelming. They know something needs to change, but what exactly is it? They’re faced with limited options - and maybe you are too. Today, we’re going to dive into the options that are available to you if you’re looking to scale past your first 6-figures and finally end the Cycle of Doom™ forever.

Abagail Pumphrey 6/21/22 Abagail Pumphrey 6/21/22

Do This First When Moving to 1:1 Services

There are a lot of established business owners who are, to say the least, freaking out with the current marketing and lead generation climate. A lot of you are taking clients under the table or starting to offer agency or 1:1 services even though you’ve been building a 1:many business the last few years. While we don’t think this is a bad strategy at all (we actually love it and think you should continue doing it), there are some things to consider first.

More often than not, you’ve gotten used to the digital marketing world where quantity is better than quality; where going viral and getting all the leads, likes, follows, and shares is what’s going to help you get more eyeballs. In a not-so-distant past, that was true. Now, though, there are some mindset shifts that should happen.

And the reason we’re bringing this up now is because we’ve also seen a lot of established business owners (some 7-figure!) that are closing up shop because this is the part where ish gets hard.

Have you considered pivoting or adding on 1:1 services to your existing business?

Guest User 6/14/22 Guest User 6/14/22

3 Things You Can Do Before You Hire Your Next Freelancer or Employee

We know you can’t be an expert in every area of your business so there are some positions this tip doesn’t apply to. But let’s say you want to hire someone to be a salesperson to close client deals. The question you should be asking yourself is have you done those tasks in your business yet? Like do you have a process that you follow already for getting leads, sending out follow-up emails or DMs, what do you say, what has worked for you? This is important because knowing what that process looks like helps you decide who you need to hire and how to train them.

Or understanding this process gives you insight into what areas you can create systems and automate to free up more of your time. Cultivating sales is an important part of your business so if you can free up time in other areas then you can keep sales as a priority on your to-do list.

Abagail Pumphrey 6/7/22 Abagail Pumphrey 6/7/22

How to Use Systems to Scale Past 6-Figures in Your Service Based Business

We bet you’re thinking that if you start using a certain software, tool, or marketing mechanism, that’s going to be the thing to soar you past 6 figures in your service-based business. (You can probably tell where we’re going with this, but…) In all actuality, it isn’t.

After working with 5-, 6-, even 7-figure clients who are charging anywhere from $750+ on retainer to $60k one-time projects, we know a thing or two about helping service providers scale past 6 figures without the stress, overwhelm, or taking up all of their precious time.

We know you’re so close to finally reaching that point in your business, too, but you just don’t think you have the time or capacity to make it happen. So, in our own experience working with these clients, here are the 3 things we’ve noticed are required for service-based business owners wanting to scale past 6 figures and beyond.

Abagail Pumphrey 5/31/22 Abagail Pumphrey 5/31/22

How to Fire a Client (Without Ruining Your Reputation)

As dreamy as it would be to only ever work with clients we love, we know that isn’t always the case. There are even the few that put on a good front and seem like they’ll be a really great fit, but something goes astray during the relationship. It could be an issue as simple as miscommunication, lost expectations, scope creep, etc.

No matter the root issue, it’s hard! It may even be so hard that you’ve come to a point where you’re ready to fire a client and finally part ways for good. Before you let anxiety get the best of you, keep reading as we dive into how to determine if you actually need to say goodbye, some other ways to get back on track, and– if it comes down to it– how to fire a client without ruining your reputation.

Woman leaning against back of chair and smiling at camera

Welcome to My Blog

Hey, I’m Abagail Pumphrey!

You know when you are so deeply passionate about something you can’t help but share it? That’s how this blog has felt for the last decade. I’ve written about my latest strategies, tech how-tos, experience with scaling and so much more. I hope you find just what you’re looking for. We’re here to help!

More About Abagail