Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Scaling Your VA Business with AllieDanae Walker of the Social Walker Agency

On today’s episode, we welcome our good friend and social media whizz, AllieDanae Walker. AllieDanae owns a Virtual Assistant and Social Media Managing company called of The Social Walker Agency. She works with companies, running their online presence and keeping their social platforms in check. We are actually lucky enough to say we have had first-hand experience with AllieDanae while she has been the VA for The Strategy Hour Podcast! We love AllieDanae and know you will too and we cannot wait to share all her knowledge with our listeners!

What are some of the ways you can apply for a Virtual Assistant position? How do you grow a small, one-person operation into a company with employees and assistants of its own? When looking for VAs, what can companies do to ensure a healthy and successful relationship in this regard? If any of these questions sound faintly familiar or if you just want to get the lowdown on an important aspect of present-day business, then we know this episode is for you. Tune in to hear more!

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A (Soon To Be) Million Dollar Bow Business with Shunta Grant of Because of Zoe

We are very excited to welcome Shunta Grant as our guest on today’s show. Shunta is the creator of Because of Zoe Designs, host of The Business Life & Joy podcast and business educator teaching entrepreneurs how to build and grow successful businesses that keep customers coming back. Leaving the practice of law for full-time entrepreneurship, Shunta is an ardent advocate for enterprising women who want to take control of their lives by turning their talents and abilities into a satisfying, profitable businesses.

Are you looking to turn your passion into a business? Or looking for new way to energize your company? Shunta is a great example of approaching your goals with purpose and clarity. To say the least, we know our listeners will find her inspiring. Shunta teaches entrepreneurs how to confidently prioritize their life while still putting in the work that is necessary to see tangible and measurable results. No matter what your personal brand or goals are, if you are serious about success, this episode is for you!

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How to Go From Breakdown to Breakthrough with Mary Shores

In today’s episode, we welcome Mary Shores. Mary is the international bestselling author of Conscious Communications: Your Step-by-Step Guide to Harnessing the Power of Your Words to Change Your Mind, Your Choices, and Your Life. As an author, speaker, entrepreneur and CEO, Mary teaches individuals and businesses to fearlessly create their own realities by using scientific methods and practical personal development.

Have you ever been stuck in a rut, found yourself overwhelmed with problems or drowning in negative self-talk? Well, Mary has a scientifically backed, five-step process to help get you from breakdown to breakthrough and today, she’ll be talking us through it. In this episode, we’ll be talking about the power words have in your life, Mary’s cleanse and clog formula, how to turn a possibility into a probability, make your problems smaller and come out on the bright side of life. If you’ve got some shit in your life, then you’ve got to listen to this episode!

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The Maker's Growth Strategy with Megan Auman of Designing an MBA

Megan Auman is a designer, metalsmith, educator and entrepreneur who has built a multi-faceted business around her passion for art, commerce and visual content creation. AKA, she rocks Instagram and Pinterest! In addition to running her eponymous jewelry line, you’ll find her on Designing an MBA talking and teaching about the intersection of art and business.

In this episode, we will be looking at how to use Instagram and Pinterest to see a return on investment and grow your email list. We will even be getting some tips on what to do with New York Now, how to plan a holiday marketing strategy and why keeping it simple is key. So hold onto your panties! As a trained and practicing metalsmith, Megan is a great person to help those entrepreneurs who are specifically hand-makers trying to grow a handmade business. So jump in and take a listen!

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How This Boss Bootstrapped a $4 Mil Company with Laura Roeder of Meet Edgar

Today on the podcast we welcome Meet Edgar Founder and CEO, Laura Roeder. Meet Edgar is a social media automation tool that makes sure your social media content gets posted to all the appropriate places. Often we are so afraid to repurpose or repost content more than once. But if you knew that your reach per post is often sitting around 5%, you might start to think a little differently! Meet Edgar helps small businesses and entrepreneurs reuse their best content to bring in a ton of views.

But we are not only talking about social media today; we are talking about how Laura bootstrapped her company, how she has developed a 100% remote team of 30 employees across the US, generated over seven thousand subscribers, is bringing in $4 million in annual revenue and how she has survived all of this with zero sales team. Oh, and all of this was in just three years. Today, we will be diving into all her juicy secrets, discussing the future of social media networks, and why we should be utilizing them while they are still free.

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Our 6-Figure Affiliate Launch (When NOT To Promote Someone Else’s Content)

Boss babes, you are in for a treat today. We are doing what we normally do after a launch. We are giving you all the nitty gritty details you won’t hear anywhere else. You are going to hear about ad spend, what we did, what we didn’t do, how much we made, and all of what happened in our most recent launch, which happens to be an affiliate launch for someone else’s course (not even our own program), that we just wrapped up in July 2017. If you have no clue what we’re talking about, go back to some of our older podcasts and give them a listen.

After having so much success with FB Everything, we thought it would be beneficial for our audience to hear how we went about doing an affiliate launch. We spent money on marketing someone else’s program and that’s what we’re going to talk about today, so if you’re even a tiny bit curious, keep listening!

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Becoming a 6-Figure VA with Tracey Osborne, the Entrepreneur's Secret Weaon

They call her The Entrepreneur’s Secret Weapon, and yes, we have her on the show today. Tracey Osborne, CEO of Empowered Fempreneurs, is here! Tracey has had a decade-long career as a Virtual Assistant and grew her business from $15,000 to 6-figures in only two years. During that time she has authored and co-authored three books, her latest being, Becoming A VA.

Inside this episode, we go over the exact systems that Tracey used to get her business off the ground, from the very beginning. We look at how she was able to leave her full-time job in 60 days, start her VA business and get off to the races in no time. We also talk about how Tracey was able to build relationships and eventually build an agency model where she brought on other VA’s inside her own business so she could grow and scale. Keep listening to learn more.

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Behind the Scenes: Our $94,936 Strategy Academy Launch and the Lessons We Learned

On today’s show we literally take you behind the scenes of the biggest launch of our careers! After two years of hard work and thinking about what we could offer the world that’s really going to change the landscape for creative entrepreneurs, we launched The Strategy Academy. We don’t think you guys realize the amount of excitement that we have to bring you this episode. Not only are we excited because it means the launch is over and we can finally breathe, but we are also excited because it’s the biggest launch of our careers, ever! It also meant a lot of lessons learned, a lot of successful decisions, a few minor tweaks and pivots, and some crazy data and stats that absolutely blew our minds!

A lot of people plateau because they don’t know how to automate and they don’t know how to grow a team. So we took everything a step further in the Strategy Academy and really gave people like a full blown roadmap! The launch took off in June this year and had some unexpected highs, some surprising lows and some exciting turns! Today, we are giving you the launch breakdown 101. The data, the results and the digits — because y’all know we hold nothing back — of our most recent $94,936 Strategy Academy launch. Hear how we did it and how you can do it too!

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Turning Your Craft into a Thriving Business with the Strategy Academy

You guys, today is kind of an incredible day. We are introducing you to our newest creation, The Strategy Academy. It’s our digital baby, the thing that we have been working on literally from day one. We wanted to create this new movement and program and opportunity for small business owners, specifically creative small business owners. The reactions have been amazing, the support, the cheerleading, everything around this program has just made our hearts go super warm and fuzzy.

Today, we’re going to introduce you to the Strategy Academy, we’re going to walk you through what’s inside, why it’s amazing and kind of explain more of the choose your own adventure that we have built inside this program. This will help make those decisions a little easier and really give you some guidance as to what you’re going to get out of the program and why we invested so much time and energy into it.

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#5DaysToLaunchChallenge: Go From Idea to Launch in 5 Days with Abagail and Emylee

Word on the street is, you have some pretty bomb ideas but, for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and so we have created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So get ready to jump into your very own launch by signing up for the challenge today!

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How to Outsource and Scale Your Product Based Business with Johnny & Joanna Galbraith of Letterfolk

We are so excited today to have Johnny and Joanna on from Letterfolk Co on the show. They are amazing givers of knowledge and awesome business owners who make adorable felt and wood letter boards that you can put little quotes on and uniquely capture monthly milestones with. Bonus: they’re handmade in the United States! We reached out to them on a whim because they have such a beautiful Instagram and such an amazing business that we wanted to pick their brains, especially for you guys because they actually sell physical products. Not surprisingly, they have a ton of amazing nuggets of wisdom to share with you guys.

Over the last year and a half, Johnny and Joanna’s business has grown like gangbusters and in this episode we dive into the specifics about when they invested in branding, when they do stock versus custom packaging, what platforms they use, what software they’ve invested in, how they hired their first employee, and more. Plus, we get into all the decisions that went into the making of the company, specifically the mindset piece, which is probably the most important part! They are both so kind, so smart, and you are going to learn so much in this episode.

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The Secret Parallel Universe of Wholesaling with Katie Hunt of Tradeshow Bootcamp

Today on the podcast we have Katie Hunt with us, and it is going to be an absolute showdown — tradeshow showdown! Katie knows all the secret stuff about this whole secret universe that they call “wholesale”. Now although neither of us live in this parallel universe, Katie definitely does, and she has a ton of knowledge to share with us. Katie has been wholesaling and dealing with the wholesale world since 2009 and has always had the entrepreneurial bug, even back in the day selling friendship bracelets to all her friends.

Katie shares how she first got started in the wholesaling industry, going from making wedding invitations and cards for all of her friends, to a full-blown Etsy shop of her own. She has spent the last 16 years coaching large corporations and entrepreneurs on marketing and business development strategies. Her strengths lie in connecting with people and bringing ideas to life – brainstorming, making plans and executing them. Katie has a passion for creating, a mind for business, and a strong desire to help others succeed. So if you want to soak up all her knowledge, then you’d better listen in!

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The Secret to Scaling and Growing Your Team without Cloning Yourself

Ever wonder how to go about growing your business and which strategy to pursue? Maybe you feel stuck and you are at the breaking point where something’s got to give? Well, today on the podcast we jump into exactly how to scale and grow your team. We tackle all the questions you need to be asking yourself before you even decide whether a team is the right move for you. Because for some of you, a team might not be the answer; it just might be what you think is the answer.

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From DIY Blogger to Instagram All-Star to Shop Owner

We first discovered Jeff on Instagram. Jeff is a photographer who loves to take a lot of architectural images, and so, naturally, we fell in love with his work. Not long after, we discovered his wife, Kelly, and we just absolutely had to follow them both! We followed their work for a year and a half before reaching out to them, and it’s been such a fun journey getting know them on a more personal level, and getting the inside scoop on how their business actually runs.

If you know of Studio DIY, you know that they have hundreds of thousands of followers on Instagram, and that their DIY blog is pretty outstanding. In our talk with them, we discover more about their journey, what the early days of Studio DIY looked like, how they built sponsorship and affiliate relationships, and how they decided what to charge for those sponsorships (everyone’s burning question!). They also share what it was like branching out and creating their own physical product line.

Since then, they’ve grown a lot and implemented tons of incredible strategies in their business to make it what it is today. So, if you are a DIY’er yourself, you absolutely have to give this one and listen!

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Working a Full-Time and Pursuing Your Creative Passions

We are super excited to bring our friend Amber Housley onto the podcast today. We had the opportunity to meet Amber last year at the Savvy Experience and it was so wonderful getting to know her, getting to hang out with her, and learning more about what she does. Because, if you all didn’t know, she does a lot!

Amber has her hands in a lot of creative businesses. She is rocking it at her own brand and along with that, she also has the Inspired Retreat, the Joyful Garden Planner, and her brand new course, Blooming Business Kits. In addition, she’s also the marketing director for Lara Casey Media, which means she’s involved in Southern Weddings, PowerSheets, and everything Lara Casey.

Together we dive into talking about taking a support role and what it’s like to not always play boss. We discuss the benefits, the challenges, what she’d love to change, and what it is truly like to resist a support role and then embrace it completely. We also talk a little bit about balance and what it means to run a lot of creative businesses and have your hands in a lot of different pots. Amber is an amazing example, role model, and a very humble human being, so you definitely have to listen in!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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