Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing.

When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world.

What would you do if your business disappeared overnight but your skills and experiences remained? How would you choose your product or service? Would you want to play a similar role? Should you even remain in the same industry? Today on the show we share our answers to all these complicated questions, and more, as we reflect on what we’ve learned from building a business and running it for almost ten years!

In our conversation, we reflect on the current economic climate, what we learned from starting a business during a recession, and what we would want from a second business after building a company based on passion from the ground up. Tune in as we indulge in a conceptual exercise examining what we’ve learned over the past few years and what we would do differently for our next business, and why!

This episode is inspired by a 45-second TikTok we stumbled upon about what’s going on in the online business world. We specifically loved the phrase, “We’re at the end of the Girlboss era” because, honestly, we couldn’t agree more! Today, we talk about what the landscape of online business looked like five or six years ago, what it’s looking like in 2022, and why we think there is so much more access and opportunity than ever before. However, it is going to take a shift! We are in a new season, we are in a new world, and people have different expectations.

Let's take it back in time and investigate what the Girlboss Era is, what started it, and why we think it’s on its way out! We take a look at the radical shift required to move forward in business and as a society, the realization required to shift your mindset, and where we really and truly hope the online business world isn’t heading!

The opinions we share in this conversation might make you uncomfortable, and that’s okay! Today’s show addresses one of the patterns we’ve seen emerge among our clients: their goals are amazing, but the path they intend to take to get there keeps them playing small. This week we dive into the top scaling mistakes we see businesses make.

Getting distracted with new ideas is a common mistake we see as a business owner’s success accelerates. It is easy for them to neglect the health of their core mission and chase shiny objects.

We’ll brainstorm with you, regardless of how you intend to move forward, but we do have some hard-earned insights that suggest that staying focused on the skillset you have and knowing your value can lead you to a place where growth becomes potential. You CAN find the time and money freedom you’ve been dreaming of; it’s never too late to get back to your zone of genius, or to change, transition, and pivot to work on what you should be workin

Spoiler alert! This whole episode is a giant spoiler alert because you are finding out something before it launches – and we are stoked! We are seven days out from doing the biggest thing since our signature program came out. We hope for your sake you’re listening to this after the launch so you don’t have to wait seven whole days for it. And we can tell you, we’ve been working on this project for more than a year, and we were pretty sure it would be a huge surprise to all of you, so we wanted it perfectly polished. 

We’ve given it tons of thought and came up with the solutions for all your design worries. If you’re not a graphic designer and are always fretting over getting your branding right and looking professional, don’t worry, the dark days are over. Tune into this episode for the big reveal that will be a game-changer for your business in 2020! 

Hey everybody and welcome back to The Strategy Hour Podcast! Today we are joined by Kimberly Crossland who is the former founder, owner, and operator of Savvy Copywriters, a communication and digital marketing agency based in Tucson, Arizona. However, she has now transitioned into a role as Content and Marketing Manager at Rocket Source and she is going to be talking to us all about this transition and how she went from a business owner to working directly and solely for one client. You might recall that this is the second conversation we are having of this type but today we are offering a slightly different perspective on the idea. We will be talking work-life balance, mental time and space, motherhood and creativity.

This episode will hopefully show you a way that you can trim the fat off your work, if that is something you have been considering, and this roadmap might be just the inspiration you need to keep moving forward. This conversation is applicable to both service and product based businesses and from Kimberly’s specific journey, many applicable lessons can be extrapolated. These types of ideas definitely seem to be popping up more and more since we did our first episode on the subject and the online biz community is increasingly interested in scaling back and working more directly and with more focus. We hope you enjoy!

Selling online courses has been pivotal to our business’ growth and success. Many people ask us questions about how to start their own online courses, but we always refer them to the experts. One of these experts is our friend, David Siteman Garland of Create Awesome Online Courses. His programs were some of the first we ever purchased, and they played a huge role in how quickly we were able to shift from 1:1 client work to the 1:many model that has grown into a multi 6-figure business.

Whether you’ve been thinking of offering a course to your audience, have questions about how to launch your course or simply what your course could be about, this episode is for you.