The Exact Scripts We Use for Prospect Follow-Up
Episode 683: Show Notes
When prospective clients are on the fence or delaying commitment to a particular project, it can be wildly frustrating. Not just that, but the follow-ups use up a whole lot of unnecessary time and energy. In this episode, we share the exact scripts we use to nudge people off the fence and reduce communication delays. You are responsible for closing the loop, and it is especially critical when you start documenting your sales process and really tracking conversion rates. Reviewing your sales information is only helpful once you’ve closed the loop and are certain as to which leads are going to convert to sales and which aren’t.
Today, we are specifically addressing those waiting for their prospective clients to sign off on a project but are left without a clear answer. So many service providers struggle with non-committal potential clients who seem eager but never quite get around to closing the deal. If you’re holding a spot for someone and they haven’t committed, you need to solidify that space or move on. Our prospect follow-up scripts will help you close the loop and mentally move on. Tune in to find out how to restructure your process to reduce cumbersome delays, and kindly and effectively communicate your parameters!
Listen on your favorite podcast player
The Follow-Up Script For Leads Who Are On The Fence
If you have leads who are on the fence, you need to continue to talk to them as if the deal is still on, despite their lack of communication. It helps to instill in them a sense of urgency. For example, apart from being kind, your follow-up email needs to be clear, with a cutoff date and time, and clear consequences for inaction on the part of the client. It’s crucial that the contract is solidified and the deposit is paid. If the client misses the deadline to secure their spot, you need to move on. You’ll find that as soon as you have clarity from non-committal clients, your leads and conversations will open up again!
The Follow-Up Script For Leads You’ve Mentally Moved On From
If you’ve already mentally moved on from a prospective client, you still need to close the loop! We generally choose to give people another opportunity but clearly communicate the expiration date and potential changes to the price and scope of the offer beyond that point. When composing the “Let’s Work Together Later” email, it’s important to state that the initial proposal has expired, however, you’re willing to offer the same price if they act before a specific date. Niceties never hurt, as well as the insertion of why you look forward to working with them. If they choose not to respond, let their space go! This doesn’t mean you’re closing the loop on them as a client, only on the particular bid in question. You can simply add them to your “no-for-now” list and reach out to them in the future if ever your waiting list is running low.
Our Number One Trick For Closing the Deal and Preventing Follow-Ups
The best way to handle follow-ups is to prevent them altogether by getting the deal closed faster. To do so, you should go over the proposal with your client face-to-face. Your proposal should include the price and the scope of your offer. That way you’re more likely to get a quicker answer. During the pitch, you need to actively state the date by which you need feedback. Communicating the details face-to-face is the best way to prevent follow-up dramas, as people miss emails!
What To Keep in Mind When Leads Are Delayed
Sometimes, you'll pitch to a client and although they seem excited and ready to sign the contract, for some or other reason, they don’t. The important thing to remember here is that the reason for a lack of communication or delayed response is never about you! However, it is still your responsibility to close the loop. Follow-ups use up so much precious headspace, and we want to help you to close the loop and mentally move on.
Want Extra Support?
If you want even more help streamlining your business, creating your dream work week, and learning how to live life-first again, we’d love to have you take just 10 minutes to apply for the Incubator. We have thorough conversations packed full of value with each applicant to make sure this is the right next move for your business. Even if you decide not to join, if you’re approved you’ll have instant access to a private training all about how to streamline your work week without increasing your client capacity or sacrificing income.
As soon as you apply, send us a DM on Instagram @bossproject so we can get the conversation started!
Quote This
Stick to your guns… and have your scripts in your back pocket.
Highlights
The Follow-Up Script For Leads Who Are On The Fence. [0:06:47]
The Follow-Up Script For Leads You’ve Mentally Moved On From. [0:10:12]
Our Number One Trick For Closing the Deal and Preventing Follow-Ups. [0:15:09]
What To Keep in Mind When Leads Are Delayed. [0:17:12]
Today’s Guest:
Abagail & Emylee
The Strategy Hour Podcast
We help overwhelmed and creative entrepreneurs break down their Oprah-sized dreams to create a functioning command center to tame the chaos of their business. Basically, we think you’re totally bomb diggity, we’re about to uplevel the shiz out of your business.
Key Topics:
Non-committal clients, Lead to sale conversion, Follow-up emails, Email scripts, Closing the loop
