Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
Beginner Business Series – Part 5: Launch, Launch Baby
In this episode, we’re addressing the stage where most people give up and why you are not going to be one of those people. So let’s recap – by this point in the Beginner Business Series, you’ve created a product from something you are already amazing at doing. You’ve got it out the door and up quickly, you’ve validated your dreamies, you’ve packaged it, you’ve priced it, you’ve created a plan to market it and you’ve created a website landing page so that someone can pay you. (Wow! You’re crushing it, babe!) This is also the point where sometimes, for SOME people, their plan fizzles and they lose motivation after all their hard work and planning.
Sounding like you? Well, guess what? This is NOT the time to scrap everything and start over! You are so close to seeing success and in this episode, we’re going to help you get through this last leg of the journey and recognize your worth. Sure, it might be easier to quit but you can push through! We are going to help you get over your fear of re-launching by giving you actionable steps that you can implement. A lot of that comes back to your personal attitude about your own product or service and today, we’re here tell you why you have to believe in your product and yourself, just like we do.
The Dangers of Procrastinating with Abbi Perets of Successful Freelance Mom
Today on the podcast we have Abbi Perets. Abbi is passionate about showing moms how to have it all and create a business from home. She is the founder of SuccessfulFreelanceMom.com, teaching moms how to break into freelance writing and create high paying jobs for themselves where they can continue to work from home with their kids. Abbi has a cutthroat approach to procrastination and today, we discuss this dreaded demon we all face. In this episode, Abbi touches on the all the things you are dangerously procrastinating on – the things that are wasting your time and energy, the things you should be working on in order to see profit and clients faster and to create that business – even when you might have a slew of kids at home, mental illness or family issues.
Whatever excuse you choose to make, the chances are, you’ve made it over and over again and so have many other moms in your position. We want to help you get out of that rut and just do it! Abbi has a bunch of crazy issues she’s been put through with her family and she touches on these to show you it can be done. It will be done and you are the one to do it today! If you are looking for a new mind shift toward tackling your tasks, this is the episode for you. We are all super passionate about this topic so don’t be scared. This episode is really fun.
How to set Boundaries in Your Business & Life
Today on the show, we are tackling a topic that has cropped up in a lot of Facebook groups recently, ours included, and it’s a really good one for discussion! The question is, “How the heck do you set, handle and enforce boundaries when you work from home?” Not only with yourself, clients and customers but also if you have a spouse, a partner, or your kids at home. So whatever your situation, we are digging deep and pulling out the good stuff to help you with those boundaries.
In this episode, we share how we managed the transition from working in an office to working from home. We discuss the importance of figuring out your own workflow, setting concrete boundaries with your family and friends and how to communicate them effectively. At the end of the day, you have to manage the expectations of others, ensure your business is respected and at the same time, enjoy the wonderful privileges that come with working from home! We will share with you the challenges we’ve faced and how we have managed these often tricky scenarios, in the hope that this will empower you to crack that whip and lay down the law!
2017 Review: How Much We Made and Where the $ Came From
Today’s episode is all about the 2017 Review – where we share our triumphs and milestones, the bumps on the road, numbers, sexy data and everything in between! 2017 was a big year for us; Penelope was born, we took off all of January and we launched our signature program, The Strategy Academy, twice! We also hosted a ton of webinars and we ran Facebook Ads strategically well for the first time.
We took a total of 12 weeks off, launched the podcast, launched a website and ended up in the Top 15 Business Podcasts on iTunes... And to think that all of that happened in one year is pretty crazy! In this episode, we’ll be giving you an overview of our year, diving into our four main income generators, two biggest costs, two biggest myths and sharing a stat that might just blow your mind! We hope you will extract some of these strategies and use them to analyze your own business year and make empowered decisions as we dance into 2018.
A Quick Update on Our Side Hustles + Other Nonsense
You guys have been knocking on our virtual door saying, “Give us a damn update on your side hustles!” You asked for it, so here it is; the update episode! A couple episodes ago, if you missed it, we talked about our side hustles – why we started them, what they are and how they work. But today’s episode is really just an update on how they are going, where they are going and what’s new. To give you a brief overview, Abbie began an MLM business in essential oils and Emylee began painting again.
Our side hustles grew out of a need to do something creative again and to do something for ourselves outside of TCC. They’ve been a great learning curve and we’re here today to give you a quick lowdown! In this episode, you’ll find out how Abbie’s MLM team has sky-rocked and about the exciting new partnerships in the pipeline for Emylee. We share what we’ve learned thus far from our side hustles and take a casual deviation into a hilarious conversation about bikini boot camps and burning holes in our yoga mats. Talk about a side note.
You're Fired: How to Fire Bad Clients and Not Repeat the Same Mistakes with Lauren Goldstein
Today on the show we have Lauren Goldstein of Golden Key Partnerships. Lauren has been an entrepreneur for over six years and helps businesses with consulting, training and web design. In this episode, you are going to hear about two of Lauren’s crazy client stories when she ended up having to fire them. This is not an easy conversation to have, especially when you can end up in a little bit of legal hoo-ha, as was the case with Lauren!
When a partnership is no longer working and expectations are no longer being met, firing a client is no easy conversation to have. We want to help you avoid these tricky situations and so today we’re talking about questions you should ask your clients in the vetting process, how to weed out the “bad” clients and only work with the dreamiest of unicorns, as Lauren calls them. We’re also talking about the importance of setting expectations and boundaries, how to say “no” and value your business and yourself as a woman.
Celebrating One Year of Podcasting: Mistakes, Highlights + Lessons Learned
OMG! We made it a whole year of podcasting and we didn’t fall off the bandwagon, guys! Yep, we’re officially addicted and this podcast isn’t going anywhere. Today in this celebratory episode, we are going to go break down what has happened over the last year of the TSH podcast – the amazing guests we’ve had on, great moments, epic fails and all the juicy things you do, or don’t know, about the making of this podcast.
We’ll take you through some of the download, rating, sponsor and guest stats, as well as share our lessons learned throughout the whirlwind of 2017. 2018 is looking bright and we couldn’t imagine the year without this podcast. We’re happy to tell you we’ll be continuing to bring you three awesome episodes a week and have some exciting new guests for you to look forward to! If you’re still on the fence about starting your own podcast, looking for tips or just a die-hard groupie – then this episode was tailored for you!
December 2017 Breakdown: Lessons Learned + Milestones Reached
Happy New Year everybody! We’ve just returned back from a 12-week holiday and today, we travel back in time to do our monthly review of December 2017. We also plan for January 2018, tackle our Quarter Four breakdown, review our stats and set goals and projects for the new year. We hope this episode will inspire you to thoroughly review your own past business year and set thorough goals and projects as you move into 2018.
In this episode, we outline the difference between a goal and a project, take you through The Follow Through Method and encourage you to always to set your good, better and best scenario for your income goals. We’ll be sharing what we’ve learned and what we’ll be doing differently in 2018. Just a heads up: This is going to be a long episode of calculator crunching and in-the-moment chatting! So grab some coffee, get comfy and know that 2018 is going to be great if you break it down!
How Burning Your Bridges Pays Off (Big Time) with Jessica Rodriguez of The Daydream Achiever
On today’s show, we have a very special guest to share with our listeners, none other than Jessica Rodriguez! Jessica runs The Daydream Achiever and is a business and visibility strategist and podcast host. Through her business, she helps purpose-driven women scale their online business to six-figure years. We love Jessica’s attitude towards achieving the dreams you have always wanted! One of the key aspects of Jessica’s approach is her idea that burning bridges means growth. This may sound a little crazy but bear with us, you’re going to want to hear just how this idea can help you transition from a small, stressful operation to a profitable and flourishing one!
Within the first year of her business, she went from working 4 jobs and carrying $120k worth of debt to replacing her income to become a full-time lifestyle entrepreneur along with becoming completely consumer-debt free just a few years later. When she’s not helping people create massive growth in their online business, you can find her curled up on the couch with her husband and fur-babies, Netflix binging or traveling to the next adventure life brings. Tune in to hear all about it!
Post Mortem of Our Free Challenge + Launch of Our Flagship Program
Today, we’re talking about the launch, baby! The breakdown, numbers, data and takeaways. For the second time this year, we did our Five Days To Launch challenge and yes, there were some major hiccups going into it. In total, we spent $20,427.64 on this launch and we made… drumroll… $126,716, in just three weeks! Although we spent way more than anticipated and didn’t reach our $200,000 target, this was still our biggest launch of the year!
But when a launch happens, the money certainly doesn’t just fall into your pocket. There is so much work that goes into making a launch happen. There are a lot of learning curves, risks and unexpected surprises that will get thrown at you. We had a lot of roadblocks along the way of this particular launch and we’d like to share these with you today. Learn from our mistakes, take everything with a pinch of salt and get ready for takeoff! Take a listen.
Setting Your Goals for 2018
2018 is right around the corner and if you’re feeling flustered about all the things you want to do and achieve, this episode is here to help. Today, we are talking about goal setting. We look at the importance of reflection in being able to move forward and why you need to analyze what worked and what didn’t for 2017 to help pave the way to a more successful 2018. We also take a look at how you can set attainable goals, identify your money strategy and the value of being SMART.
Entrepreneurs often veer away from their goals if they haven’t been clearly set. This results in them spending time on tasks that aren’t going to generate them any income or help them achieve their goal. We want to ensure you are setting the right goals to grow and scale your business effectively and this episode is here to remind you that if you break your big dreams down into day-to-day tasks, they can be achieved! Start off your 2018 with a bang by listening to this episode for actionable steps toward your own attainable goals.
13 Secrets to Work Less and Live More
Today on the show we are dishing out all the secret sauce! We get asked all the time, “How do you get so much done and not work an insane amount of hours?” And today, we are going to be answering this question by looking really closely at the systems and software that we use to make our business happen and give us the time to have a four-day weekend if we want it!
If you have been looking into these systems for your own business, this episode might just help you to narrow down your options. We are going to run through our list of apps and programs and tell you the pros of each system and how it helps our business function without having to do all the nitty-gritty little things throughout the day. If you are looking for a way to automate your business, communicate more effectively, and do half the work in half the amount of time – then this episode is for you!
Prepping Your Product Based Business for the Holidays with Jordan Ellis
Today on the podcast we welcome back one of our BFF’s, Jordan Ellis, of Jordandené. Jordan owns a geek chic apparel company where she sells all the nerdy, girly stuff you could ever imagine – all across the country and the world. Jordan also does live events and sells her products online, making almost half of her annual revenue during the three to four-week holiday season! That’s right, ‘tis the season for sales!
So today, we are talking products and how to not miss out on opportunities and stress yourself out when it comes to the crazy holiday season. We discuss everything from the best time to start preparing for the holiday season, lining up your stock, handling Black Friday promotions, roping in assistance and how to get yourself super prepared for this exciting and rewarding time of the year. We want to encourage you to use this episode as your guiding light for the holiday season, whether it’s this year or next. It’s never too late to get prepared so you can win in the realm of product. So let’s jump in and get started!
From an Invertebrate Biologist to a Floral Maven with Gina Thresher
Today on the podcast we have Gina Thresher. Gina is the founder of From the Ground Up Floral and she started out her journey, believe it or not, by pursuing marine biology, DIY’ing her own wedding and eventually turning into a very talented florist in her industry. In her own words, she makes kick-ass floral arrangements and we are talking more about her journey today. We are taking the idea outside of just the realm of a bouquet and really looking at it as a business and what she can add on.
Inside this episode, we are talking about the transition of Gina’s hobby mindset to a business mindset and what it really looked like when she was chasing brides and chasing weddings and then finally realizing that she really needed to be paying attention to other pieces of her business. She shares with us some tactics and strategies she was able to pull from The Strategy Academy like figuring out what to do and when to do it to actually focus on your business holistically instead of just one tiny detail. We dive into everything from travelling the world to speak, workshops, educating other florists and everything in between. This will spark you with some ideas you can implement in your own business so you are not just focusing on one tiny detail.
How You Invest Based On Your Personality Type with Jessica Eley
Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a mindset coach for high-achieving entrepreneurs. She also brings clean water to hundreds of people through her Workshops for Water Program while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves to Jessica on a silver platter for her to pick apart and call out all of our “bad” money habits.
Money mindset is the underlying structure and core beliefs you have that are running your show around money. The things you don’t even question and the beliefs you “absorb” from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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