We’ve been working on something exciting for a really long time and today’s episode exists to introduce you to our newest offering, which includes taking on clients for our business incubator! Our business was working. We could have successfully continued with our existing plan. Instead, we made an intentional move, looked at what we wanted to do, saw that the mission was the same as when we started, and then asked ourselves how we could achieve even more of that!

If you can focus less on what you want and more on the problem you are actively solving for your audience, the doors will open. Your business should take care of you, NOT drain you! We want you to know that where we are today is the result of having a full staff of people, an audience in the millions, and six whole years of hard work, which is why we are sharing some insight into our hiring process, the art of simmering, our desire to take on clients again, and so much more in our October profit report for 2021! Join us today!

In today’s episode, we gain a really interesting perspective on the topic of branding from Shaunda Head, an Atlanta-based brand strategist and digital marketer who helps women align ALL THE THINGS in their brand so that their brand message can impact more powerfully! We chat about Shaunda’s experience of building her expertise in corporate institutions and the challenges of the transition between that world and going out on her own. Shaunda also shares the process she went through to uncover who she really is, rather than who she was when she was working for someone else.

A lot of our clients are in the same position; you guys are highly skilled, you know your shit, and you can serve people in incredible ways, but figuring out how to do that outside of someone else’s umbrella can be what is holding you back. This episode will give you some amazing ideas on how to rebrand yourself so you can step into who you truly are, so make sure to join us today to learn more from the amazing Shaunda Head!

We recently brought in an amazing cohort of clients inside of the incubator. Throughout that process we’ve read hundreds of applications, and there are two sentences that we found as a recurring theme and desire within these applications which we really want to respond to. We’ve got a lot to say on this topic, and we feel very passionately about it, so get ready for the rant! People have this elusive idea that they want to earn a passive income. In other words, they want to earn money in their sleep.

There is a version of this that does exist, and we’ll happily share that with you, but passive income isn’t what you think it is. If you believe that if you’re not chasing passive income then you’re doing business wrong, you need to listen to this. The way passive income is framed in the online industry is toxic, and can cause you to miss out on so many great opportunities. We know that passive income sounds like a perfect scenario, but today you’ll hear why it’s really not all that cracked up to be!

There’s a massive problem that’s affecting our entire audience right now, and we have some seriously strong feelings about it, which you’re going to hear all about in today’s episode. Do you guys remember that show called Celebrity Deathmatch? That’s what we’re doing today, but we’ve got “serving” and “marketing” in the ring. We are furious on behalf of our clients because of how they have been manipulated into wasting so much of their time and money.

Today, we’re going on record to say that the business education industry is rampant with marketing pros trying to teach other people to be marketing minions instead of actually teaching foundational business concepts that don’t change. Marketing is in our blood, so we get the desire to do this, but marketing is not the key to success. Hear us out.

Put your socks on, pour a fresh cup of coffee and tune into this conversation with Parker Stevenson. If you’re a service provider who wants to make more and work less, today’s episode is for you! It’s not that we’re comparing one business model against the other, but rather, we’re considering an informed perspective on the 1:1 and 1:many approaches to business.

We’re taking it back to September! It feels weird, but we’re going to recap all of the amazing, incredible things that we did in the month of September so that you guys can get a little peek behind the curtains and get to understand what goes on in our brains and why we do the things we do. September was only last month, but it feels like a lifetime ago because we have been moving fast and furiously at team Boss Project.

This episode comes with a bit of a trigger warning. We're both feeling a bit nervous about this one, which has never happened before. It's based on the conversations that we have privately with each other when we see peers, clients, and students making the wrong assumptions about the topic that we're going to talk about today. We decided that we're doing a disservice by only having those conversations privately. What lights us up is to impact others and to change their lives and to have small business owners be financially and soulfully fulfilled, and to do that we feel that we have to share our take on this.

If this conversation doesn't apply to you, you can skip it. If you are already crushing it and your business is made up primarily of courses and digital products and you're thriving and meeting your financial goals, then this conversation isn't for you. However, if you started as a service-based business owner and have added on courses and digital products and you have struggled financially and stressed yourself out because of it, then this episode is most definitely for you!

Are you ready to join us on a journey back in time? We’re taking you back about 40 days to talk about our August numbers. We did so many things in August. It was a whirlwind of a summer! In today’s episode, we’re going to give you the scoop of what’s happening in our business in a way that doesn’t make you feel like you get “comparisonitis,” because there’s nothing worse than that. We approach these profit reports from a strategy perspective and what works for us, and we share achievable percentages which will allow you to look at your own business and decide what does and doesn’t make sense for you.

We started doing profit reports almost two years ago, and these involve us talking about profits and percentages and our goal of achieving a certain profit for our business. If you go do a binge listen of all of the profit reports we’ve done so far, you’ll get some great insights into our business and our brains.

Today on the podcast, we have Gwen Lane, who has been through quite the evolution. She was a digital marketer turned lifestyle blogger and is now the founder of a Seven-Figure Influencer Program. She helps content creators and influences monetize through premium partnerships and digital offers. She has worked with crazy brands over the years, and she's also sold her business. Gwen breaks down two strategies: one where she sold her business that she started as a side hustle blog and what it means to be an influencer, what it requires to be in that space, and more. You're going to learn so much from Gwen.