If you’ve been dipping your toe into the ad space lately, you would have been hearing that a lot has changed. Although people say that every year and the changes are usually not so significant, this year is different; because of some really big Apple changes, the game kind of did change, and we now have to think about a whole lot of new things when it comes to paid advertising. In this episode, we are joined by Tony Rulli, co-founder of the digital marketing agency, Intentional Spark.

Today, Tony is going to be going over what those changes actually mean for marketers and advertisers, and he’s going to share his best recommendations for how to not necessarily combat those changes (because you can’t really) but how to still get the information that you need to sell your product or service.

Today, we want to talk about what it takes to build a sustainable business. One that is focused on making income for the long term, and some of the projects we are focused on internally that we think are just a little bit different to what we see other online business owners spending their time and energy on. To continue with our analogy from last time where we talked about your “Tinder date", we’re now going to segue into "How to make the relationship a bit more official”.

But keep in mind, it doesn’t have to be forever. You’re not necessarily married to everything you put out into the world, but there is some commitment required when you start to think about how you build a business that creates sustainable, consistent cash flow. So if you want to hear about our helpful hints and top tips for creating that amazing content your business needs, let's get into it!

Today on the podcast, we are joined by our good friends from Dubsado, co-founder and CEO, Becca Berg and Sam Gioia from their product department. Most of our listeners are well aware that we are big fans of Dubsado and how they help businesses thrive by taking away the busywork. Dubsado is a fantastic platform, especially for small businesses! They have created an all-in-one system that helps you stay in motion, build relationships, schedule appointments, and create workflows to streamline your projects from start to finish.

In this episode, we chat with Becca and Sam about the many new features Dubsado has in store for its users. We hear about how they’re finding innovative ways to interrogate and test the usability of their platform, and the pressure and sense of overwhelm that comes with a desire to make your software, service, and product perfect before releasing it to the public. As a response to this challenge, we examine how you can break that intimidating perfection down into tangible goals and steps, allowing you to accurately view the progress you’re making on the elements you want to improve for your clients, students, or anyone else you may be working with.

We cover a host of concepts in this episode that are relevant to anyone, not just software companies, making this an excellent listen for anyone interested in improving products and services for their clients! Dubsado has an ethos of service, which resonates strongly with Abagail and Emylee as ex-service-based owners. At our core, we are both driven by how to best serve our clients and customers, but this episode offers some excellent ideas that can be implemented in any business and is also an exciting behind-the-scenes look at Dubsado’s new features that they’ll be rolling out soon. Be sure to tune in to this information-packed episode on all things development, customer service, and so much more!

We have the best thing since sliced bread to share with you. Big, big, big news. We are beyond excited. For the first time ever (note the sarcasm), we are giving more value to our members and our students because we love you and are obsessed with your success. It should come as no surprise to anyone that we just want to continue to see you improve your results. We are constantly looking at our programs and our offers to identify how we can help you be more successful, how we can arm you with the tools, strategies, and systems to be the most effective you can be. And we have been taking a good, long, hard look at everything we have done inside The Creative Template Shop, and we love it. It's not changing. All of that is staying AND it's growing and becoming even better!

It is officially Christmas in July here at Boss Project! In case you haven’t heard, we are in the midst of our wildly popular 5 Days to Launch Challenge, which has helped over 10,000 business owners get their products, offers, and big dream ideas out into the world. If you are listening to this and you haven’t signed up yet, head on over to 5daystolaunchchallenge.com to sign up for this completely free program RIGHT NOW! Diving into today’s episode, we share the seven things you need to know and think about in order to take full advantage of this challenge. We know that any time and energy you give us this week is precious, which is why we want to help you make the most of it.

This program is specifically designed to move you and your business forward by identifying your most viable offer, packaging and selling it, and creating a WOW! experience for your customers, as well as walking you through your marketing game plan and, of course, the launch itself. In this episode, we cover how selfishness is the thing that will keep you motivated, why you need a Tinder-level offer right now, and the best way to use people in order to land more dreamy clients, plus a whole lot more! Tune in to find out everything you need to know to fully benefit from this powerful opportunity to get yourself out there and get started today!

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper.

Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many businesses and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole lot more on getting your next launch off the ground and into the air, join us as we talk strategy!

If you have ever considered using TikTok or Instagram Reels in your marketing strategy, this is the episode for you! Tuning in, you’ll learn some actionable and tangible ways that you can start thinking about these platforms and how to use them in order to actually make money, so make sure not to miss this informative and practical guide to help you make TikTok work for your business!

Today on the show we welcome Shunta Grant, an incredible soul who helps women live lives with intention. Through her company, Best Today, Shunta equips women with resources to be both proactive and intentional with their time. Shunta begins with time because it is the container that holds our days in our lives. She also offers a Best Today Guide, which is a 14-week undated guide that helps women plan their days with intention through her signature process, The Right Now Routine, which is what we are talking about today — how to create realistic routines that last.

We are super excited to break down this conversation for you today, while Abagail shares her journey of going through the program and how it deeply impacted her life, and the examples of how she has used it. Then Emylee shares about the program and why she has avoided going through it because of her misconceptions about routine and what it might mean for her in her day. Shunta does a really amazing job breaking down those hesitations and how routines can still work for creatives, for neurodivergents, and for people who don’t want a lot of structure in their day. We know you will get a lot of great ideas from this episode, so stick to the very end to find out more about all of Shunta’s amazing resources that you can dive into today to learn how to create a routine that’s perfect for you!

So, we just wrapped up the recording for our most popular webinar ever, Day Job to Dream Job. The discussion sparked some further conversations between us and some of our students about the whole ‘you can earn a full-time income without putting in full-time hours.’ We have the belief that you can do this from day one, and that it doesn't have to just be a financial milestone you reward yourself with. But the time and space freedom you get when you work for yourself looks different when you're just getting started versus when you are two years in, six years in, and even further in than that. So, today, we want to break down what we mean by that and dive into what we truly think is needed for the brain to rewire that thought process. We also give a sneak peek of what it looks like when you chase after free time, and how you choose to fill that free time. Because there are some of us who simply fill the free time we work so hard for with just more work!

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are going to help you learn how to do that today! If you are creating content in any shape or form then you need to know what is working for Pinterest in 2021.

We are doing an update for all the best Pinterest strategies that you can manage in your content, so you can create new routines while you are creating that amazing content. We talk about all the new stuff including video pins and story pins, how to grow your followers on Pinterest, and why that might start to matter now when it hasn't over the last couple of years. Our conversation also covers everything else you can do to make sure that you are taking advantage of the amazing platform that is Pinterest!

We run ads for everything under the sun, and we have for a long time. Something we did very early on was make a conscious decision to not look at the comments on ads because sometimes there are just troll-type comments, and we don’t need to leave our headspace there. Funnily enough, Abagail’s husband is our ad comment moderator, so it is very rare for us to see a negative comment. But, for some reason, the other day, Emylee was scrolling one of our new Creative Template Shop ads, which is so beautiful and cute. The ad contains our slogan which we have been using for over a year. Emylee was compelled to look at the comment, which was along the lines of, “Oh, so that’s all that marketing is, is beautiful graphics? That's not all that marketing is, so it’s weird that you say that.” The specifics of the comment aren’t that important, but we do want to have a conversation not only about what marketing is, but what marketing means to two visual artists, and why we have our Creative Template Shop slogan, which was very intentional. We believe that it’s something that really makes our business stand out from anything else that we see out there.

Today on the show, we have Monica Schrock, who is cautiously optimistic and is an introverted copywriter who works as a marketing consultant. She has a mean coffee habit and a serious nerd streak. She revels at the intersection between intention and strategy, hoping to make the world a better place one word at a time. Monica has spent the last 14 years navigating the extroverted field of marketing, helping 200 clients craft their brand message and increase their sales from double to over ten times. We are talking about all the tips and tricks she has learned on that journey on the show today.

So, if you resonate as a fellow introverted entrepreneur, who started their business to maybe escape ever having to talk to anyone again, and then realizing that you have to do that in order to make sales, put your offer out there, and grow your business, this episode is for you. We are talking about how to set boundaries, how to schedule (or not schedule) your week in a way that fits your personality so that you can actually get stuff done without feeling guilty and feel like you’re putting marketing and sales messaging out there that doesn’t make you feel icky.

Today on the show we have Dr. Lindsay Padilla, Founder of Hello Audio, a SaaS product that lets users easily create private audio feeds their customers can listen to anywhere, anytime! She has been building this SaaS product from the ground up. It has been fascinating to watch from the sidelines and we are excited for you guys to dive in. For the first half of this episode, Lindsay gives us a true, honest, behind-the-scenes look at everything it takes both mentally and logistically to build a software. Everything that she wanted to create from the hole she saw in the market of audio and how course creators can deliver amazing content to their students and how Lindsay could make that happen.

She talks about breaking down barriers in a male-dominated space, learning things in the tech space, raising money, deciding to bootstrap or not, and everything in between. And then at the end of the episode, we talk about what Hello Audio actually is and how you as a service-based business owner, online course creator, educator, could use this platform to better your customer experience and to add more value. You get a peek into the stuff that Abagail and Emylee have been thinking about doing in their business and ideas for what you can use in your own one to help you grow and create an amazing experience for the people you already have.

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher conversion rates. Gemini is an online branding and education platform and Jennifer is the rare combination of a trained copywriter and designer! Their MO is unifying a business' voice in the copy and design to tell a stronger story. We love it! Today we will be focussing solely on the copy side of things and how to get your up to scratch!

We are super excited for Jennifer to dive into her four-step formula for high converting copy and it is honestly one of the best formulas we have found in a long time! These kinds of frameworks can sometimes put you in a box or make you sound a bit robotic and this one is a really cool way to insert your story and your audience's story while coming up with something that gets your conversion rate all the way up! This can be used for freebies, opt-ins or paid services and programs, it can be applied in those areas just as effectively, that's how versatile it is, so get your notes ready and let's get into some strategy!

Relationships can make all the difference in your business and as many of us have learned, focusing on connections and networking in the right way can take your biz from quiet to booming! Our guest today is Jaclyn Mellone and she helps entrepreneurs exponentially grow their businesses by becoming an authority in their space. One of the ways she helps them do this is through authentic relationships. Jaclyn is a coach, strategist, keynote speaker, momma, guac lover and host of the Go-to Gal Podcast! In this episode, she shares how to create strategic relationships and how to utilize them as more than friendships without being weird about it!

For Jaclyn, it all starts with an authentic connection and she breaks down exactly what that looks like. We also talk about how this translates into creating more friends in your own space and work environment and how to utilize these to continue to grow your business in the long term. We cover leveraging relationships, creating intimate connections that fill your cup, and how to jumpstart your biz in a big way!