Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
Our Word of the Year and Why It Matters to You
In this episode, we are talking about our word of the year. We’ll be reflecting on our words for 2017 and revealing our words for 2018. There is an energy shift that happens at the beginning of the year. The word of the year is the word that is to establish the tone for the entire year. We really want this episode to inspire you to pick your own keywords so whenever you get overwhelmed, lost or can’t see the light at the end of the tunnel – you have this word to rely on.
We want you to remember the headspace you were in when you chose that word at the beginning of the year. So use this time and energy shift to choose your word. Is it “hustle”? Or “relax”? We want to know what your word of the year is going to be. Whatever it is, write it down and put it up somewhere where you can see it. Add this word to your vision board… it’s amazing what it can do! Take a listen.
The TCC 2018 Bucket List
Today, we are going over our 2018 TCC bucket list. Yep, that’s right. We are confirming our 2018 dreams it into the world so you can hopefully be inspired and hold us accountable to make it happen! This is part of our affirming process, creating a vision for what is to come. After this episode, we want to challenge you to go and write down the things your heart desires for 2018.
This is different to goal setting. These are things you really want to affirm into your life. They don’t have to be business related, even though many of ours are. They can also be affirmations about your family or personal life too. In no particular order, we are going to go over our bucket list and in the next episode, we’ll be setting the goals. So let’s jump in and get this thing started!
8 Tactics for Creating Valuable Video Content with Andrea Corson
In this episode, we welcome the video queen, Andrea Corson. Andrea is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome videos for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line and Nordstrom Rack, to name just a few. Everybody is always saying video is where it’s at. Video is where you have to be and where you need to be investing your time. But how do you actually get started with the video component of your business with little to no experience? Well, Andrea has devised actionable steps to get you started and moving forward with video content.
Whether you’re looking to improve your editing skills, wondering what equipment to use or where to market your video – Andrea has it all mapped out. In this episode, she is going to give us the steps to get started with video, tell us how to prepare and where to market. If you’re anything like us and have been talking about starting a vlog for the past eleven years and are feeling like a total fool sitting down in front of a camera – then this episode is a must for you!
Decisions Suck, But They Don't Have To
‘Tis the season! And we’re heading into good, stressful, happy seasons in business and in life. This is a busy time where we are forced to make many decisions. Are you doing the whole never-making-a-decision thing? Are you second-guessing every move and letting the process of making a decision stress you out so much that you don’t make a decision about anything, at all? If this sounds like you, then we want you to use this episode as a little fairy godmother on your shoulder to help you decide.
Starting from Scratch: Fears & Fumbles While Growing Our Side Hustles
The cat’s out the bag! We have just started our own new businesses. Two different businesses. Two different industries. And we’re building them completely on our own. Emylee’s latest side-hustle is selling her own hand-painted artworks online and Abbie has started an MLM business with Young Living products. In addition to TCC, we wanted to start something completely on our own and as exciting as it is – truthfully, we’re both a hot mess and are grappling with so many aspects of product-based entrepreneurship that we didn’t even expect as mentors in this field.
Inside this episode, you will find out more about our latest side hustles, why we started them, how we are growing them and the many challenges we are currently facing in this new terrain. If you are a compulsive entrepreneur or are in the same boat of juggling your many business passions, then this is definitely an episode you’ll relate to. So take a listen, find out how we are going about our new ventures and most importantly, know you are NOT alone!
The #1 Marketing Strategy Every Business Owner Forgets (and How it Sabotages Their Growth) with Julie Solomon
Today on the podcast we have our new friend Julie Solomon. Julie is a long-time listener, first time interview and an all-around fan of the podcast. Julie is a communicator at heart and a believer in the power of sharing stories. Her purpose is to encourage confidence and determination to create, perform and connect. She also comes with some sexy taglines like New York Best-Selling Publicist, Influencer Marketing Expert and Strategist, Founder of an iTunes Top 15 Business Podcast and Speaker. Girlfriend knows her stuff.
In this episode, we are talking about the number one marketing strategy every business owner forgets and how it sabotages their growth. Not to mention all of these crazy, insane places on the internet that y’all did not know existed and how they can help unlock some crazy publicity for you inside your biz. So if you are sick and tired of going down the same old path and constantly sabotaging your business from reaching its true potential, then this episode is for you! Stay tuned to hear more about how to change your approach.
Q & A With Abagail & Emylee: We're Answering Your Burning Questions Live!
We are back for another Q&A with Abagail and Emylee! Sometimes we allow you, our audience, to post up a thread of burning questions in our Facebook Group. These questions could be anything; business or life — literally anything is on the table. We did this a couple of days ago and received a ton of really great questions. We thought we would share them here on the podcast and make it an educational experience for y’all. Hopefully, we get to answer your question on air and give you all a bit of free coaching in today’s episode and even some strategy if you will.
With all the questions, we cover a big range of topics, including launching new products, knowing when to hire out and advice we wish we had known before starting our business. We also dive into the best strategies for creating challenges and let you know how to get those eyes on your prize! So if you have submitted a question to the group or you are just simply dying to hear the answers to all the many questions, stick around to hear us answer them. Now grab that coffee, get yourself comfy and let the answering games begin!
Psychology Driven Brand Strategy and An Opt-in that 55k People Have Dived Into with Kaye Putnam
Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and y’all need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.
Kaye brings to the conversation a different way of looking at your brand, your messaging and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is the easiest and best thing to do, right? Of course, we also talk about her quiz, the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.
23 Launch Mistakes Your Business Can’t Afford
Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you don’t treat it like a launch, it becomes one of those things that sits on your to-do list and doesn’t actually get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.
We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences we have noticed a pattern of common mistakes made throughout the launch process and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and if you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!
Be Good to People with Kris Wittenberg
Today on the podcast we have Kris Wittenberg of Be Good to People. We fell in love with her brand and the impact it was making on people around the world. The idea for Be Good to People was inspired by a rude experience that Wittenberg had back in the spring of 2008 while running errands at lunch. Kris has long forgotten the exact bad experience but the idea that people need to be better to one another has stuck with her ever since. We have loved hearing her message and getting to the root of how she got started.
Inside this episode, you are going to hear a pretty crazy story all about how a failed business helped Kris follow her passions and her dreams and then how she landed in front of Oprah and Gayle. Like actually hugging and seeing Gayle in-person. That exposure had huge impacts on her business, her confidence and everything Be Good to People stood for. There are a lot of lessons learned here from an entrepreneur who has been in business for a while, so we hope you take away some good nuggets today!
#5DaysToLaunch Challenge is Back!
The #5DaysToLaunch Challenge is back and we are beyond pumped! The #5DaysToLaunch Challenge is a free and designed to help you go from figuring out what your product should be to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely possible! We have had hundreds of students accomplish this, and much more, in this five-day challenge. We created this course because so many of you are just sitting on your laurels.
“It’s not good enough.” “It’s not ready.” “This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know you have some brilliant ideas and your audience deserves to see your good stuff! So the #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it and we’re going to show you how.
Spreading Kindness with Carrie McQuaid
Today on the show we have Carrie McQuaid. If we could describe her in any way, Carrie is truly a kindness spreader. She loves pink, Taylor Swift, confetti, having fun and traveling the world to speak to companies and colleges about the power of kindness and generosity. She is head over heals in love with mason jars, sweet tea and rocking chairs on a front porch. A classic Southern belle at heart. Picture fresh flowers, polka dots and stripes, a day filled with love, laughter and spreading joy to others around — that’s Carrie!
In this episode, Carrie comes with some pretty fantastic ideas for business owners, entrepreneurs and just human beings in general and how we can be nicer people, helping fellow strangers (even in the Target parking lot). She also shares her story of viral kindness success. You might have heard of her on the little Southwest Airlines birthday party that she threw? This is a really upbeat episode and if you have ever wanted to start implementing small acts of kindness in your every day or in your business, Carrie comes full with ideas for you to take away and start implementing right now. So let’s jump in and spread some kindness around like confetti!
Balancing a Membership and Being a Momma with Heather Crabtree of The Savvy Community
Today on the podcast, we have our friend and our mentor, the lovely Mamma Heather Crabtree from The Savvy Community. If you are not familiar with this woman, what rock have you been hiding under? Her Facebook community and her community in general that she has built over the last few years is phenomenal and literally the online space where we first met. Sparkles and all the confetti for that! We talk a bit about the legendary Savvy Community where we met online, and how it’s transitioned over the years.
In this episode, Heather shares with us how she has grown just a couple hundred members to over 13,000 and how that evolved into her bringing on a membership community where she hosts female entrepreneurs from all over the world and helps train and coach them. We also go into the programs she has brought along with her and even how she has been able to walk with her daughter as she has gone through stage four cancer, what it’s like balancing a business and a chronic illness like cancer and how that has affected her as a person and really made her stronger for the better. This is a little bit of a rollercoaster episode, but know that it comes from a good place and we are so excited to have her on.
P.S. We Also Run an MLM Business
Surprise! We also have another business that’s not TCC! If you haven’t already heard, the truth is, we are actually oily, hippie weirdos. The cat’s out the bag and this is what we are going to be talking about today; our discovery, love and business venture into Young Living Oils and how it blends into our full-time job at TCC. Young Living Oils has been life-changing for both of us. We started using them to help with our migraines, insomnia and recurrent illnesses. They helped us feel amazing, be healthier and make clearer decisions in all aspects of our lives. Then, we realized, “Hey, wait. There could be a business opportunity in this.”
So today, we are going to be sharing our unique strategies for our side business in oils, how it has become a creative outlet for us and changed the way we live. If you are wanting to improve your approach to brands and products as well as your side-hustle, then this is an episode for you. Get those notebooks out and start writing, babes!
Leveraging a Viral Post with Hope Brookins
Today on the podcast, we welcome personal branding and publicity strategist, Hope Brookins. After having her family’s personal story of building a house using YouTube tutorials completely go viral, Hope was able to leverage that opportunity into her own business success. Using this experience, Hope helps small business owners do the same thing. She helps them build their own brand story, take their media and use these opportunities so that they are perfectly positioned, polished, and prepared to present themselves to the world.
On today’s episode Hope gives actionable steps to help you craft your own brand story and integrate it into your website and business. She also identifies the key features of a viral post and what you can do to every piece of content to give it the opportunity to go viral, organically. Many people think “going viral” happens overnight but this is not always the case. It took Hope and her family two years of preparation for their story to go viral and Hope is all about having a carefully planned strategy to get you there. If you are looking for some great tips and actionable steps on how you can tweak your brand story to be more viral-worthy, then this episode is definitely for you. We can’t wait for you to hear her story!
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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Meet Our Partners
The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.
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Digital Product Jumpstart
Build your list and grow your revenue at the same time!
I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.
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