Top Business Podcast • over 4 million downloads • 900+ episodes
The Strategy Hour Podcast
with abagail pumphrey
Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.
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Our Episodes
May Review Session: The Month We Deleted 21k Subscribers
Hey ya’ll! It’s our May review / June planning session coming to you live from Emylee’s very dirty office. In this episode, we go over some of the things we accomplished and didn’t accomplish in May, some of our daring plans for June and let you in on a little big secret… This June we will be bringing you the biggest launch you have ever witnessed at TCC and share some of our exciting new sponsorship prospects on the horizon.
We also share some successful news from our grueling switch over to Active Campaign and reveal why we deleted 21k subscribers from our list and are as cool as cucumbers about it. We also share the changes we have made to the business with GDPR compliance and why vanity numbers really don’t mean a thing. By the end of this episode, you will have a few great resources to help you take the steps you need to take in your business in order to reach success and sustainability.
7 Reasons Your To-Do List Isn't Getting Done with Steph Crowder
Today on the show we welcome back Steph Crowder. Steph is so awesome, that we decided she needed to become a regular! So here she is, to talk about keeping your to-do list alive once you’ve lost momentum in your business. After the hype of a launch has died down, losing momentum is common. Trust us, we know! There is a certain amount of adrenaline that keeps you going during a launch, that keeps you alert, that keeps you firing when you’re in that challenge mode. But what do you do after this frenzy subsides? A lot of us go back to the same old habits and the same old routines and this is where a lot of us get super unproductive.
Steph has found that there are 7 major reasons why your to-do list is not getting done. If you are one of those people who are like, “What the hell? It’s Friday and I’ve crossed off barely anything on my to-do list!” Then girl, this episode is for you. Here, Steph talks about the big commonalities she has seen for why people aren’t getting their shit done. Better yet, she gives us actionable steps we can take toward more productivity and sustainable momentum. After this episode, you will be able to take a deep breath, re-evaluate your time, kick that self-doubt to the curb and be the boss lady you’ve always dreamed of being.
Boss Talk Series: How Do You Maintain Healthy Female Relationships?
For those of you who missed the last Boss Talk Series episode, we brought Steph Crowder of Courage & Clarity on and everybody loved it! We got such good feedback, that we decided to bring her on again. Yep, she’s officially moved in! So today’s question is, how do you maintain healthy female relationships? We’ve touched on this in previous episodes, but today we want to focus specifically on business female friendships. This is a tricky topic and goes hand in hand with the theme: Community VS Competition. So how do you stay in your lane and be friends with someone who is doing what you’re doing? When are you crossing the line of taking advantage of a friendship? And how do you know whether your own helpfulness is being taken advantage of too?
These are the types of tough questions we’ll be digging into in this episode. We also share how we personally manage our business female friendships and how having the support of other business women has radically enhanced our lives and careers. By the end of this episode, you’ll really see the benefits of having business female friendships in your life and will know how to determine whether these friendships are in a healthy give-and-take balance. No more hiding, it’s time to get out there and take a chance on the women in your midst.
Tactics to Defeat Self-Doubt, Negotiate for What You Want and How to Find a Wing Woman with Mia Scharphie
Today on the show, we welcome Mia "Maya" Scharphie – creative career coach, designer, and agent of change. Mia founded Build Yourself to help women in creative fields move past the obstacles that hold them back in in their careers. This episode goes hand-in-hand with the previous few conversations we have had on the podcast around competition versus community and what empowering women really looks like. Through Mia’s Build Yourself program, services, workshops and courses, she helps women to build confidence in their work and in their work environments – assisting them with practical things such as asking for a raise or a promotion, negotiating better and lead a healthier work-life balance.
Mia also helps women understand and control their inner-critic and become comfortable with the fear of rejection and the heavily-weighted “No’s” that none of us want to receive. Mia also encourages us to find a wing woman and leverage the power of the women in our lives today. In this episode, we unpack our thoughts on empowering women and how we can make the changes necessary to tackle our self-sabotaging thoughts. Mia gives some really great, practical new routines and habits that you can start implementing in your life to see these changes and unlock the power of your own gifts.
All the Woo-Woo Shiz We are Diggin'
Y'all know that we’re into some woo-woo shit. A big chunk of that woo-woo shit is essential oils – which we know you’ve already heard us talk about. But we have a whole lot of other woo-woo things that we do in our daily lives. Things like DIY cupping, getting Chinese foot massages, wearing crystals in our bras and going on family excursions to The Stinky Store. In this episode, we take you through an entertaining list of ten woo-woo things that make our lives better, that make us better, and in turn, make our business better.
In their own unique ways, these things help us to destress. They help us to keep our energy and our chakras in check. And ultimately, they keep us sane and weird, at the same time. So, if you’re looking for some tips, resources and advice on a few small things you can add to your daily life – then you’ve come to the right place. Come and take a look into our crystal ball and get woo with us – we know you want to! [Sexy radio voice].
Showing Up For Your Brand In A Way That Is So You with Jen Miller
Today on the show we welcome Jen Miller. Jen is a brand strategy consultant and is super pumped about helping women build their brands. In 2003 Jen also started a blog, interviewing female founders to discover how she might be able to build a brand of her own. Jen has learned from the best and the proof is in the pudding! Jen is really great at helping entrepreneurs ask themselves the right questions; questions that will help them lay the foundation of their brand and get them headed on the right path from day one.
In this episode, we are talking about the importance of brand personality and how it is so much more than just your logo, your color scheme and your website. We’re also talking about how you can take care of people in a way that serves your brand well, how to put yourself out there, dressing the part and being a little vulnerable with your own self. At the end of the day, it boils down to authenticity. But authenticity with intention. So, whether you’re starting a brand from ground zero or trying to get your brand back on track, by the end of this episode, you’ll have some awesome tools to get you going with
5 Days to Launch is Back
#5DaystoLaunch Challenge is BACK, babe! Word on the street is, you have some pretty bomb ideas but for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.
We want to help you to get into the launch mindset and this is why we created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. And we’re here to remind you what those steps are with a repeat one of most valuable episode to-date. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So, get ready to jump into your very own launch by signing up for the challenge today! No excuses.
Embracing the Power Couple Lifestyle with Brooke Genn
Today on the show we welcome Brooke Genn. Brooke is a writer, a photographer, podcast host and one part of a power couple together with her husband, Wilhelm. Brooke has had a really interesting and eclectic past and today works full-time with her spouse, building a business together as well as building a tiny home on wheels. In this episode, we are talking about what it takes to be a power couple. We get into the steps Brooke and her husband took to get her husband to come home and work with her full-time and how they are able to travel the world together and do exactly what they’ve always wanted.
We find out what Brooke has learned from working with her husband and how they have navigated this transition, having their own independence what it takes to run a business when you and your partner are so emotionally tied. A lot of us have thought on and off about working with our spouses but Brooke and her husband are successfully doing it! There is a lot to be learned from this episode about business and about relationships… even if you aren’t working together.
3 Questions to Ask Yourself if You've Got Money Blocks
Today on the show, we are talking about money mindsets. Figuring out your own relationship with money takes a long time. How do you know when you’re over-spending? How do you know when you’re being too frugal? What are the thoughts and emotions that control your spending and how do you get over your deeply ingrained money blocks? As women, we are taught that being financially successful, is something to fear. It might sound silly, but it’s the truth! So much of our decision making is fear-based and so often we don’t recognize this as fear.
These are the sorts of questions and topics we’ll be chatting through in this episode today. We’ll be referring to our own experience, our own money blocks and be giving you a few questions that you need to be asking yourself in order to break free from the shackles of your bank balance! By the end of this episode, you will be more conscious of your own money mindset, have a foundation from which to tackle it and feel empowered to make the changes you need to make toward a more healthy and happy (financial) life.
Gamify Your Business with Erin Kelly of MemberVault
Today on the Strategy Hour Podcast we welcome the wonderful, the magnificent, the powerhouse, Erin Kelly! Erin is here to talk to us about MemberVault, something we are more than excited about. We’ll be hearing about how MemberVault uses gamification as way to boost your business and increase your revenue. Erin will be starting from the very beginning and explaining exactly what MemberVault does and what gamification actually means, so if any of this sounds new and a little daunting, don’t worry because we have you covered!
During our discussion you’ll get everything you need to know about the great service that MemberVault provides and how you might be able to incorporate it into your strategy. By incentivizing, tracking and tagging, MemberVault enables businesses to tailor and curate their communications and offers to their audiences which are proven to increase results. Sound good? We thought so! The most exciting part of it all is how the service actually cuts down on your workload and allows many automated actions to occur. You will be getting more interaction for less time spent, and if that isn’t the ticket, we do not know what is. So stay tuned as Erin helps us break it all down for your listening pleasure.
Friend So Hard – Maintaining Friendships While Hustling from Home
We’ve been getting a lot of questions from our community recently about how the heck we stay friends, even though we’re business partners. So, what does our relationship look like and how do we maintain friends outside of our business circle at TCC? Well girl, “It’s complicated,” and this is why we’ll be tackling questions around our own friendship and our friendships with others in this episode. As any business owners knows, it can be a challenge to maintain friendships with people who don’t really understand what you do. People drift apart, lives change and these days, we just move in so many different directions!
So how do you make new friends (without being awkward about it) and how do you know when a friendship is just not working anymore? We’ll just be chatting this topic out and sharing how these dynamics ebb and flow in our own lives. By the end of this episode, you’ll have a few tips that you can use to help maintain (or sever) your own relationships. Because the truth is, we all get by with a little help from our friends, but you have to get out of your comfort zone to make them and sustain them.
Rethinking Your Email Marketing Strategies with Chris Davis of ActiveCampaign
Today on the podcast, we welcome our latest internet crush, Chris Davis. Chris is the Director of Education at ActiveCampaign and is an email marketing genius. With everything going on in your business, the truth is, you need to take your email marketing seriously. Chris has helped us so much with kicking our email marketing strategy into high gear. He is an incredible resource, and in this episode, we get deep into discovering information about your customers, as well as some of the basic mindsets you need to be in when you’re starting your email marketing game.
Chris uses a ton of analogies to break this information down in a way that is easily digestible for newcomers and old-timers alike. We discuss how to personalize your emails, the benefit of multiple marketing platforms and get a few key tips for using the ActiveCampaign platform. If you are about to tackle your own email strategy, this episode will really help you to dive in with the right mindset. And if you already have an email marketing strategy set up and sailing, there is information in this episode that will get you to reconsider, adapt and improve it. If you are just stuck or overwhelmed, in any shape or form, about your strategies – this episode is here to help you reset that mentality, help you move forward and get your audience through the door.
Boss Talk: What are Your Thoughts on the Phrase "Community over Competition?"
Today we are welcoming you to a brand new series that we are kicking off right here, right now! The monthly series is called Boss Talk and it’s an unscripted, uncensored, roundtable, brainstorming session between Abbie, Emylee and our lovely visiting guests. We’ll be diving into hot topics in the industry right now and will kick off every episode by posing a question to each of us in the discussion, which we’ll flesh out throughout the show. Today’s question is, “What are your thoughts on the phrase "community over competition?" And here to help us answer it, is the delightful boss babe, Steph Crowder of Courage & Clarity.
Here in this series, there is no holding back, no sugar-coating, no censoring. It’s just us, cracking open beers and navigating important questions that you’re probably wondering about too… So, are you someone who is all for community, or all for competition? Or is it about striking a healthy balance between the two? But how do we do that and are authentic communities really possible? This is an important and topical debate across all industries right now and one that we’re not sure people are speaking about as honestly as openly as we’d like. This series is all about real, off-the-cuff, honest opinions and if that’s your jam, then come and join us!
Create a Highly Engaged Facebook Group with Josh Stanton of Screw the Nine to Five
Today on the show we welcome Josh Stanton. Josh is the co-founder of Screw The Nine To Five, which is his and his wife, Jill’s, slice of the internet where they help entrepreneurs bring more attention to their brands, make more money in their business and get more out of their life through simple strategies, how to’s and behind-the-scenes glimpses into the realities of building a business online. In this episode, we tackle the topic of how to create a highly engaged Facebook group. We’re here today to let you in on a little secret and that Facebook member numbers is kind of a load of BS if you don’t have engagement! But how do you cultivate engagement, and better yet sustain it, from the get-go?
Josh lets us in on their tips, tricks and processes that have helped him and Jill create a successful, highly engaged and empowered Facebook group that actually drives members to sales. All done in as little as thirty minutes a week! We discuss how to show up for your people personally, how to drive them to your products or services, how to set group rules and expectations and how to keep your page alive and buzzing with content, questions and resources that impact the community you are serving. If you are looking to step up your Facebook game and create a thriving community – then this is the episode to fill up your notepad up with!
Focusing on Ourselves Instead of Our Business in Order to Grow
Today on the show we discuss what has happened this year, outside of business. Our personal development, things we’ve been focusing on in our personal lives, the things we’ve been doing, the books we’ve been reading, what we need, what we want, what we like and ultimately, how we’ve been trying to grow as individuals. For the first time in a long time we have taken a small step away from the goals of the business and worked on identifying where our heads are at, who we are as people and what our personal goals are. We decided to tackle our personal development ahead of the game, i.e before the business became all-consuming and everything in our lives was falling apart! Nothing in our personal lives up until this point has been necessarily broken, but we just realized that, hey, things could be better!
We think that a lot of you listening out there might really identify with what we’ve been going through in our personal lives and this episode is here to offer you some helpful resources and to let you know girl, you are not alone! In this episode, we’ll be discussing who we are and who we want to be outside of work and why life is not just a bunch of boxes you can tick. We also discuss the weight of societal expectations we’ve experienced, especially as women, and how we are working to love ourselves a little more.
meet your host
I don’t believe there’s one right way to build a business.
I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.
I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.
I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.
I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.
My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!
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