Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

Podcast, Branding & Design Guest User Podcast, Branding & Design Guest User

Showing Up For Your Brand In A Way That Is So You with Jen Miller

Today on the show we welcome Jen Miller. Jen is a brand strategy consultant and is super pumped about helping women build their brands. In 2003 Jen also started a blog, interviewing female founders to discover how she might be able to build a brand of her own. Jen has learned from the best and the proof is in the pudding! Jen is really great at helping entrepreneurs ask themselves the right questions; questions that will help them lay the foundation of their brand and get them headed on the right path from day one.

In this episode, we are talking about the importance of brand personality and how it is so much more than just your logo, your color scheme and your website. We’re also talking about how you can take care of people in a way that serves your brand well, how to put yourself out there, dressing the part and being a little vulnerable with your own self. At the end of the day, it boils down to authenticity. But authenticity with intention. So, whether you’re starting a brand from ground zero or trying to get your brand back on track, by the end of this episode, you’ll have some awesome tools to get you going with

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Podcast, Marketing Guest User Podcast, Marketing Guest User

5 Days to Launch is Back

#5DaystoLaunch Challenge is BACK, babe! Word on the street is, you have some pretty bomb ideas but for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and this is why we created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. And we’re here to remind you what those steps are with a repeat one of most valuable episode to-date. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So, get ready to jump into your very own launch by signing up for the challenge today! No excuses.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Embracing the Power Couple Lifestyle with Brooke Genn

Today on the show we welcome Brooke Genn. Brooke is a writer, a photographer, podcast host and one part of a power couple together with her husband, Wilhelm. Brooke has had a really interesting and eclectic past and today works full-time with her spouse, building a business together as well as building a tiny home on wheels. In this episode, we are talking about what it takes to be a power couple. We get into the steps Brooke and her husband took to get her husband to come home and work with her full-time and how they are able to travel the world together and do exactly what they’ve always wanted.

We find out what Brooke has learned from working with her husband and how they have navigated this transition, having their own independence what it takes to run a business when you and your partner are so emotionally tied. A lot of us have thought on and off about working with our spouses but Brooke and her husband are successfully doing it! There is a lot to be learned from this episode about business and about relationships… even if you aren’t working together.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

3 Questions to Ask Yourself if You've Got Money Blocks

Today on the show, we are talking about money mindsets. Figuring out your own relationship with money takes a long time. How do you know when you’re over-spending? How do you know when you’re being too frugal? What are the thoughts and emotions that control your spending and how do you get over your deeply ingrained money blocks? As women, we are taught that being financially successful, is something to fear. It might sound silly, but it’s the truth! So much of our decision making is fear-based and so often we don’t recognize this as fear.

These are the sorts of questions and topics we’ll be chatting through in this episode today. We’ll be referring to our own experience, our own money blocks and be giving you a few questions that you need to be asking yourself in order to break free from the shackles of your bank balance! By the end of this episode, you will be more conscious of your own money mindset, have a foundation from which to tackle it and feel empowered to make the changes you need to make toward a more healthy and happy (financial) life.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Gamify Your Business with Erin Kelly of MemberVault

Today on the Strategy Hour Podcast we welcome the wonderful, the magnificent, the powerhouse, Erin Kelly! Erin is here to talk to us about MemberVault, something we are more than excited about. We’ll be hearing about how MemberVault uses gamification as way to boost your business and increase your revenue. Erin will be starting from the very beginning and explaining exactly what MemberVault does and what gamification actually means, so if any of this sounds new and a little daunting, don’t worry because we have you covered!

During our discussion you’ll get everything you need to know about the great service that MemberVault provides and how you might be able to incorporate it into your strategy. By incentivizing, tracking and tagging, MemberVault enables businesses to tailor and curate their communications and offers to their audiences which are proven to increase results. Sound good? We thought so! The most exciting part of it all is how the service actually cuts down on your workload and allows many automated actions to occur.  You will be getting more interaction for less time spent, and if that isn’t the ticket, we do not know what is. So stay tuned as Erin helps us break it all down for your listening pleasure.

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Friend So Hard – Maintaining Friendships While Hustling from Home

We’ve been getting a lot of questions from our community recently about how the heck we stay friends, even though we’re business partners. So, what does our relationship look like and how do we maintain friends outside of our business circle at TCC? Well girl, “It’s complicated,” and this is why we’ll be tackling questions around our own friendship and our friendships with others in this episode. As any business owners knows, it can be a challenge to maintain friendships with people who don’t really understand what you do. People drift apart, lives change and these days, we just move in so many different directions!

So how do you make new friends (without being awkward about it) and how do you know when a friendship is just not working anymore? We’ll just be chatting this topic out and sharing how these dynamics ebb and flow in our own lives. By the end of this episode, you’ll have a few tips that you can use to help maintain (or sever) your own relationships. Because the truth is, we all get by with a little help from our friends, but you have to get out of your comfort zone to make them and sustain them.

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Rethinking Your Email Marketing Strategies with Chris Davis of ActiveCampaign

Today on the podcast, we welcome our latest internet crush, Chris Davis. Chris is the Director of Education at ActiveCampaign and is an email marketing genius. With everything going on in your business, the truth is, you need to take your email marketing seriously. Chris has helped us so much with kicking our email marketing strategy into high gear. He is an incredible resource, and in this episode, we get deep into discovering information about your customers, as well as some of the basic mindsets you need to be in when you’re starting your email marketing game.

Chris uses a ton of analogies to break this information down in a way that is easily digestible for newcomers and old-timers alike. We discuss how to personalize your emails, the benefit of multiple marketing platforms and get a few key tips for using the ActiveCampaign platform. If you are about to tackle your own email strategy, this episode will really help you to dive in with the right mindset. And if you already have an email marketing strategy set up and sailing, there is information in this episode that will get you to reconsider, adapt and improve it. If you are just stuck or overwhelmed, in any shape or form, about your strategies – this episode is here to help you reset that mentality, help you move forward and get your audience through the door.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Boss Talk: What are Your Thoughts on the Phrase "Community over Competition?"

Today we are welcoming you to a brand new series that we are kicking off right here, right now! The monthly series is called Boss Talk and it’s an unscripted, uncensored, roundtable, brainstorming session between Abbie, Emylee and our lovely visiting guests. We’ll be diving into hot topics in the industry right now and will kick off every episode by posing a question to each of us in the discussion, which we’ll flesh out throughout the show. Today’s question is, “What are your thoughts on the phrase "community over competition?" And here to help us answer it, is the delightful boss babe, Steph Crowder of Courage & Clarity.

Here in this series, there is no holding back, no sugar-coating, no censoring. It’s just us, cracking open beers and navigating important questions that you’re probably wondering about too… So, are you someone who is all for community, or all for competition? Or is it about striking a healthy balance between the two? But how do we do that and are authentic communities really possible? This is an important and topical debate across all industries right now and one that we’re not sure people are speaking about as honestly as openly as we’d like. This series is all about real, off-the-cuff, honest opinions and if that’s your jam, then come and join us!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

Create a Highly Engaged Facebook Group with Josh Stanton of Screw the Nine to Five​​​​​​​

Today on the show we welcome Josh Stanton. Josh is the co-founder of Screw The Nine To Five, which is his and his wife, Jill’s, slice of the internet where they help entrepreneurs bring  more attention to their brands, make more money in their business and get more out of their life through simple strategies, how to’s and behind-the-scenes glimpses into the realities of building a business online. In this episode, we tackle the topic of how to create a highly engaged Facebook group. We’re here today to let you in on a little secret and that Facebook member numbers is kind of a load of BS if you don’t have engagement! But how do you cultivate engagement, and better yet sustain it, from the get-go?

Josh lets us in on their tips, tricks and processes that have helped him and Jill create a successful, highly engaged and empowered Facebook group that actually drives members to sales. All done in as little as thirty minutes a week! We discuss how to show up for your people personally, how to drive them to your products or services, how to set group rules and expectations and how to keep your page alive and buzzing with content, questions and resources that impact the community you are serving. If you are looking to step up your Facebook game and create a thriving community – then this is the episode to fill up your notepad up with!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

Focusing on Ourselves Instead of Our Business in Order to Grow

Today on the show we discuss what has happened this year, outside of business. Our personal development, things we’ve been focusing on in our personal lives, the things we’ve been doing, the books we’ve been reading, what we need, what we want, what we like and ultimately, how we’ve been trying to grow as individuals. For the first time in a long time we have taken a small step away from the goals of the business and worked on identifying where our heads are at, who we are as people and what our personal goals are. We decided to tackle our personal development ahead of the game, i.e before the business became all-consuming and everything in our lives was falling apart! Nothing in our personal lives up until this point has been necessarily broken, but we just realized that, hey, things could be better!

We think that a lot of you listening out there might really identify with what we’ve been going through in our personal lives and this episode is here to offer you some helpful resources and to let you know girl, you are not alone! In this episode, we’ll be discussing who we are and who we want to be outside of work and why life is not just a bunch of boxes you can tick. We also discuss the weight of societal expectations we’ve experienced, especially as women, and how we are working to love ourselves a little more.

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Increasing Conversions and Humanizing Your Next Launch with Kate Boyd of Cobblestone Creative Co.

Today on the show we welcome Kate Boyd. Kate is the Founder of Cobblestone Creative Co and does this girlfriend know conversions! After raising seven figures in revenue for a non-profit organization through powerful messaging, copywriting and marketing she started her own business that helps build more creativity and genuine connection to the digital marketing space. In just three years she has built three profitable online businesses and created live and automated sales and marketing experiences that convert up to five times the normal rates!

Kate is a serious conversion expert and in this episode she shares a lot of helpful tools, tricks and resources for you to use for an upcoming launch or perhaps to help you analyze an “unsuccessful” launch that you’ve had in the past. We are talking all about increasing conversions and humanizing your launch so that people trust you more and feel more involved. We discuss how you are priming your audience, how you are getting their mindsets ready for the sale and how to have an aspect of personal outreach included in your automated strategies in order to make your next launch even more powerful. Grab your notebook and be on the lookout because we might be trying out some of these tactics for our next launch… and you can too!

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Podcast, Marketing Guest User Podcast, Marketing Guest User

ConvertKit vs ActiveCampaign

All right, it’s the episode you’ve all been waiting for. We are finally ready to talk about the biggest change we’ve made in TCC in a long time. We’ve moved email service providers… TWICE and we spoke about this is in our monthly review for April but promised we would break it all down into an episode all of its own. So here it is. Today we are running through the reason why we switched from MailChimp to ConvertKit, and then switched again from ConvertKit to Infusionsoft and then again from Infusionsoft to ActiveCampaign. Complexities aside, what we really want this episode to do is serve as an educational resource for you if you are needing help deciding between two platforms.

So in this episode we will be diving into why certain platforms just didn’t work, as well as the key reasons that made us sway to ConvertKit and ActiveCampaign. We walk you through various system features of the platforms, like ConvertKit’s tagging-based system versus ActiveCampaign’s automation-based system and how these worked for us. We also get into the nitty-gritty’s of how integrations, deep integrations and visual automation work in ConvertKit as well as in ActiveCampaign and how we were able to find out so much more about our customers using certain features. No matter what service provider you choose, at the end of the day you should always pick what feels right for you and your business. We hope that this episode will help you to make a more informed choice and get you a step closer to being a turbo-boss babe!

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Podcast, Mindset Guest User Podcast, Mindset Guest User

How Oprah Changed My Life Forever with Jill Donovan of Rustic Cuff

We have very few business crushes in this world, but Jill Donovan of Rustic Cuff is definitely one of them. In this episode, Jill talks to us about how she was publicly humiliated on national television, sitting on the couch next to Oprah. This moment, which Jill will go on to explain, drastically changed her life. We hear how she was able to move on after this incident and turn it around into the best thing that could have ever happened to her. We learn more about how Jill scaled her product-based business, where she makes and sells beautiful bracelets and encourages the spirit of giving.

Jill started out giving away her cuffs to strangers at the local grocery store and today, Rustic Cuffs has over 160 employees and strong social media community of over 70,000 people. Jill’s designs are being worn by big celebrities today and through her business she is showing others how they can make a difference to the lives of others. Jill is someone who has been guided a lot by her intuition. But how do you know when you’re following it? In this episode, Jill also gives us some great tips for listening to your heart and finding what it is you excel at.

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Podcast, Leadership Guest User Podcast, Leadership Guest User

April 2018 Monthly Review Session

Today on the show we are doing our monthly review for April 2018. Our monthly review is a popular episode that we do every month. In the past, we have gone into a lot of depth with all of our numbers and our tracking. However, we have decided to narrow it down a little bit to be a more of an overview. If you want all the nitty-gritty’s, you can find them inside The Goal Crusher Club. In the episode, we are a little goofy because well, April was crazy! We just got back from a week-long trip to Chicago for the She Did It Her Way Summit. We did some strategizing in our hotel room (which we covered in post-it notes and crazy-lady handwriting) and will be reporting back on our plans and goals for the future. We’ll also be discussing our experience switching email providers (again) from Infusionsoft to ActiveCampaign, as well as how we got 100 members into the Goal Crusher Club through some darn fine teamwork.

In addition to that, we get into some deeper identity crises we’ve been experiencing in our business and the “Aha” moment in Chicago that reminded us that the destination is the journey. Our biggest glory moment this month has been the positive shifts we have seen in our team and how we have come to learn that teamwork takes, well, so much work. Work that is so worth it! We end off this episode with some good ol’ fashion funnel talk and our improvements to work toward for next month. We hope this episode will inspire you to keep going, even if you don’t have it all figured out yet. We sure don’t, but hey, we’re enjoying the ride. Bring it on May!

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Podcast, Leadership Guest User Podcast, Leadership Guest User

Becoming a Debt Free Millennial with Justine Nelson

Today on the podcast we welcome Justine Nelson. Justine is a friend and previous co-worker who embarked on a personal journey to get rid of debt… and then decided to teach other people how to do it too. Justine is the founder of Debt Free Millennials, an online resource blog and coaching center helping thousands of millennials ditch debt and live like a boss. Today we are speaking about all the fun things – like student loans, debt culture and budgeting. We are also going to be discussing how to navigate conversations around debt with your partner and family and how having a budget and goals in your personal life leads to amazing things in your business life.

We hear how this Midwest millennial got into debt in the first place, how she broke out of debt's chains and was able to start a business from the ground up and do things in her life that she never even imagined. Since Justine has been in the dark pits of debt herself, she is a really great person to get some tips and advice from on how to cope with these financial practicalities, as well as the emotional strain that debt can place on your relationships. If you are feeling overwhelmed by your own debt, Justine is going to show you just how doable (and surprisingly fun) paying off your debt can be. If you want to live that debt free life and grow the business you have always dreamed of growing, then this inspirational episode is a great place to start!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

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