Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Tackling Pinterest for the Newbie with Kali Rogers

Joining us today on the podcast is Kali Rogers, the Founder of Blush Online Life Coaching, a life coaching business aimed at female millennials. Kali is here to teach us more about the super do-able, fun and stress-free Pinterest strategies that have boosted their site traffic and sales and grown their clients and customers. The best of all? You don’t need a Pinterest marketing degree to implement them, you can start today! If you have a Pinterest account but have stopped using it for some reason, we hope this episode will inspire you to get back into it, or if you have been utilizing this potentially awesome tool, that you will get what you need to brush up your skills even more.

In the beginning, Kali used Pinterest for personal reasons such as recipes and fashion inspo, until she decided to take a break. At first she didn’t see how Pinterest, a mostly visual medium, would be applicable to Blush, a service-based business. How would she promote a life coaching business through images? When she first started she didn’t have any entrepreneurial skills but realized that she needed to communicate to people that she and her team knew what they were talking about. She resorted to writing as a cheap, safe means of publicity, creating numerous articles for The Huffington Post, including “An Open Letter From Introverts To Everyone Else”, which went completely viral. Many people have a Pinterest account when they first get started in business, but then they get distracted along the line and stop using it on a regular basis. In this episode we are going to show you that, even though it’s an oldie, it’s still a real goodie. So be sure to join us for this awesome conversation!

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Utilizing a Street Team and Affiliates to Explode Your Launch

Word on the street is that you want to do an epic launch! On today’s podcast we’re talking about three things that led to an incredible launch: using affiliates, getting together a street team and of course having a valuable product that everyone wants. But what is a street team? We’re discussing the need for one of those, no matter how big or small your business is, dishing out advice on who you might want to include, the process of asking someone to be on your team and how to communicate effectively with them.

We then give you a breakdown of how we succeeded in pulling off our recent rebranding launch, sharing how we kept our followers and fans engaged with our communications, what we did to promote this change and our business at large. From our first-hand experience with launches, we advise you on using affiliates as an incredibly powerful tool to market your brand, giving you practical tips for recruiting key people who can really boost your business, even if you are only starting off. If you have a launch in the pipeline, are thinking about it, or just want to learn a ton about making valuable connections in business, do not miss out on today’s Strategy Hour Podcast!

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How to 2x Your Income With Affiliate Marketing with Jill Stanton

Today on the show we welcome Jill Stanton who is the co-founder of Screw the Nine to Five and certified affiliate marketing badass! She and her husband, Josh, have built a massively successful business helping other businesses partner with yet more businesses! Everyone wins and everyone earns! Their mission is to transform unsatisfied employees into dangerously successful entrepreneurs and build skills and resources to help them with their growth, so they can work as much as they want to, wherever they want to!

This is such a hilarious and insightful episode, we know you are going to love every minute of it. We sure did, and by the end of it you will be at least one step closer to doubling your income through affiliate marketing. Jill’s brand of affiliation is not slimy and gross and is so simple to start today, no matter the size of your biz. We all know the bad reputation that these kinds of partnerships can have but this is not that, trust us! Jill is here to help you better serve your audience, stay inclusive and engaging, and make more money doing it!

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Building an Audience that Sticks & Working with Micro-Influencers with Erin Abernathy & Steph Pulido of Out of Office Media

Today we welcome Erin Abernathy & Steph Pulido from Out of Office Media. We are so excited to have them here on the Strategy Hour Podcast to talk about working with micro-influencers and how brands can create strong content and build a really engaged audience. Our guests are best friends, the co-founders of their company, and they have recently been recognized by Forbes! Their goal is to serve and interact with female millennials and they are now based in New York City. In their business they work with micro-influencers, or those that have less than about 10k followers on social media, to grow their following and in turn aid a brand’s goals. This is really about building a small yet strong tribe whether you are a solopreneur, budding influencer or big brand.

So if you are what may be called a micro-influencer and would like to dabble in working with brands and companies, creating another revenue stream, this episode might be just the thing you have been looking for. Erin and Steph offer a bunch of great strategies to get started, boost engagement, and niche down your market. So no matter what business or field you are in this can help you get to where you need to be. So without further ado, let’s dive in!

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What a Marketing Director Could Do For Your Small Business with Suzi Istvan

Hello everybody and welcome back to another episode of The Strategy Hour Podcast! Today our guest is Suzi Istvan from Splendidly Curious. Suzi is a brand strategist, marketing expert and has many years of experience working with a wide variety of different types of companies and organizations. She lives in upstate New York with her beautiful big family and we cannot wait to share this amazing conversation with y’all! Suzi is here to tell us about the roles of marketing director and integrator and how they can take your business from lighting up to burning hot! If your biz is currently small and just starting out or you are making a step up to the next level, trust us, this episode is going to help a ton!

The chat was amazing and enlightening for us and we gained so much just talking to Suzi, so we are sure there will be a treasure trove of stuff for you to mine in here! During the conversation, Suzi even interviews us a little bit, which was fun! We cover how to build and coordinate your team cleverly and finding that all important person who is as invested in your business as you are. This role, which Suzi and others have dubbed the integrator, can take a lot off of your hands and free up more time for you to explore and double down on your areas of genius. In the end, you are looking for someone who thinks of your business as their business and who can free up your mental load, so you can pursue all your dreams with more energy and vigor!

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Reach Thousands of Your Ideal Customers Using Media with Christina Nicholson of Media Maven

Hey everybody and welcome back to The Strategy Hour! Today we are talking PR, media, and marketing with Christina Nicholson of the Media Maven. Christina was in news broadcasting for many years before she decided to start her PR firm and now helps businesses grow their brands by gaining exposure and using it wisely. Today’s show has Abagail riding solo as Emylee is away with a sick little one, but do not fear! It promises to be just as jam-packed and dynamic as usual with such an amazing guest.

Inside this episode, we will be talking about how to get more media coverage and how to utilize it, getting comfortable in front of a camera and much more! Christina also talks about common mistakes and simple tips for getting the most of out of your PR. As an industry expert from the other side of the fence, Christina has a lot of wisdom to share on how to get noticed and present well. We get into reaching out, who are the best people to speak to, and ways to make the process of marketing yourself more enjoyable for better results. For all of this and a whole lot more, you know what to do!

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The Dos and Don’ts of Your Email Welcome Sequence

Hey everybody and welcome back to the The Strategy Hour! We hope you’re as excited for today’s episode as we are because we have something special for your earbuds that we know you are going to love. Today we will be talking about email welcome sequences and how to do them right. It took us some time and few missteps to get our’s where they are today, and we are happy to share all the blunders we made for you and your business’ benefit! We want to help you get your welcome sequence just right for your needs and most importantly to make it profitable, so buckle up!

During this discussion we’ll be guiding you through our history with email tools and ideas and showing you just what worked...and what didn’t. At the end of the chat we will be sharing something extra special that can take you one step further in your marketing so make sure to listen out for that. We cover the purpose and reasons for having a bomb welcome sequence and do a deep dive into why our first welcome sequence was so bad! (Imagine that!) From there we share some of the reasons why it can be so difficult to get this right, especially in the beginning, and we finish off by emphasizing what you should be focusing on when you are putting your sequence together. Let’s do it!

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How to Massively Increase Your Facebook ROI with Courtney Foster Donahue

Today’s show is an extra special one. In fact it was so special that we had to re-release it to all of our listeners because it was too good for just one run! This was a chat we had a little while ago with our friend, fellow unicorn and amazing red headed beauty, Courtney Foster-Donahue. Courtney Foster-Donahue is an Atlanta-based four-time entrepreneur, business strategist who specializes in video content creation and Facebook marketing and advertising. Courtney helps entrepreneurs to win using Facebook through her new program called FB Framework. The program was previously, and in some portions of this conversation, called FB Everything, just so you do not need to be confused between the two.

With over 1.96 billion people around the world on Facebook today, why are so many businesses claiming Facebook is dead, turning away from Facebook Ads, or not seeing any benefits in them? From Facebook page optimization, your business Facebook page, Facebook ads, to all the tiny tips to get you maximizing your reach and growing your business, we are covering everything. This re-run busts the Facebook myths that will help you turn your business around!

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The 10 Things No One Ever Tells You About Going Evergreen

We have been working our booties off behind the scenes trying to set up something pretty epic in our business – the evergreen machine. So, in this episode, we’re finally ready to tell you about the pros and cons of this soul-destroying process and why it is so worth it! We all talk about financial freedom, we all want it, but you don’t always hear about the nitty-gritty testing, the waiting, the endless funnels inside the funnels and the insurmountable self-doubt it takes pushing through to get there.

Despite the many cons of evergreening, we managed to maintain our sanity, not kill each other, stick it out and evergreen a $2000 course online. The benefits of this has been more than we ever dreamed, and we want to tell you all about it, and how you can do it too. If you are a six figure business owner and are interested in evergreening one of your courses, then we want you to pay attention to this episode – it could just change your life.

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We Hate Marketing: Here's Why

The current market is shifting. There’s no doubt about it. What do you think the future of marketing looks like online? Maybe we’re at the next stage of marketing, and the next iteration hasn’t revealed itself yet. A lot of the things that people consider ‘marketing’ may not even be helpful for the majority of service-based business owners. For the majority of you, marketing is a huge distraction! It’s also an ego-killer.

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What's Working in Paid Ads and Our Hot Take on Reality TV with Tony Rulli of Intentional Spark

If you’ve been dipping your toe into the ad space lately, you would have been hearing that a lot has changed. Although people say that every year and the changes are usually not so significant, this year is different; because of some really big Apple changes, the game kind of did change, and we now have to think about a whole lot of new things when it comes to paid advertising. In this episode, we are joined by Tony Rulli, co-founder of the digital marketing agency, Intentional Spark.

Today, Tony is going to be going over what those changes actually mean for marketers and advertisers, and he’s going to share his best recommendations for how to not necessarily combat those changes (because you can’t really) but how to still get the information that you need to sell your product or service.

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Introducing The Creative Shop Co-op: The Missing Piece Your Business Needs

We have the best thing since sliced bread to share with you. Big, big, big news. We are beyond excited. For the first time ever (note the sarcasm), we are giving more value to our members and our students because we love you and are obsessed with your success. It should come as no surprise to anyone that we just want to continue to see you improve your results. We are constantly looking at our programs and our offers to identify how we can help you be more successful, how we can arm you with the tools, strategies, and systems to be the most effective you can be. And we have been taking a good, long, hard look at everything we have done inside The Creative Template Shop, and we love it. It's not changing. All of that is staying AND it's growing and becoming even better!

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What is Marketing Really?

We run ads for everything under the sun, and we have for a long time. Something we did very early on was make a conscious decision to not look at the comments on ads because sometimes there are just troll-type comments, and we don’t need to leave our headspace there. Funnily enough, Abagail’s husband is our ad comment moderator, so it is very rare for us to see a negative comment. But, for some reason, the other day, Emylee was scrolling one of our new Creative Template Shop ads, which is so beautiful and cute. The ad contains our slogan which we have been using for over a year. Emylee was compelled to look at the comment, which was along the lines of, “Oh, so that’s all that marketing is, is beautiful graphics? That's not all that marketing is, so it’s weird that you say that.” The specifics of the comment aren’t that important, but we do want to have a conversation not only about what marketing is, but what marketing means to two visual artists, and why we have our Creative Template Shop slogan, which was very intentional. We believe that it’s something that really makes our business stand out from anything else that we see out there.

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Marketing and Selling for Introverted Folx with Monica Schrock of Unsocially Inclined

Today on the show, we have Monica Schrock, who is cautiously optimistic and is an introverted copywriter who works as a marketing consultant. She has a mean coffee habit and a serious nerd streak. She revels at the intersection between intention and strategy, hoping to make the world a better place one word at a time. Monica has spent the last 14 years navigating the extroverted field of marketing, helping 200 clients craft their brand message and increase their sales from double to over ten times. We are talking about all the tips and tricks she has learned on that journey on the show today.

So, if you resonate as a fellow introverted entrepreneur, who started their business to maybe escape ever having to talk to anyone again, and then realizing that you have to do that in order to make sales, put your offer out there, and grow your business, this episode is for you. We are talking about how to set boundaries, how to schedule (or not schedule) your week in a way that fits your personality so that you can actually get stuff done without feeling guilty and feel like you’re putting marketing and sales messaging out there that doesn’t make you feel icky.

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Use this Four-Step Formula to create Higher-Converting Copy with Jennifer Turner

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher conversion rates. Gemini is an online branding and education platform and Jennifer is the rare combination of a trained copywriter and designer! Their MO is unifying a business' voice in the copy and design to tell a stronger story. We love it! Today we will be focussing solely on the copy side of things and how to get your up to scratch!

We are super excited for Jennifer to dive into her four-step formula for high converting copy and it is honestly one of the best formulas we have found in a long time! These kinds of frameworks can sometimes put you in a box or make you sound a bit robotic and this one is a really cool way to insert your story and your audience's story while coming up with something that gets your conversion rate all the way up! This can be used for freebies, opt-ins or paid services and programs, it can be applied in those areas just as effectively, that's how versatile it is, so get your notes ready and let's get into some strategy!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

Learn More