Our guest on the show today is Abbey Ashley, the founder of The Virtual Savvy! After running her own successful VA business for a few years, she has gone on to help other aspiring virtual assistants launch and grow their own at-home businesses from scratch. We get to pick her brain today, and the reason we’re so excited is that she has an amazing business philosophy which involves keeping things simple while still making a major impact! She has perfected the art of doubling down on the areas that work and remaining laser-focused on those rather than getting distracted.

In this episode, you’ll learn about her launch game plans as well as how she deals with Black Friday, teaching us how to set ourselves up for a booming year ahead.

We remember our first good sales experiences so well! It can be one of the best feelings in the world and it does not have to have that slimy and sleazy feeling to it at all. Today we are talking about what we are actually doing and the process for having more efficient, successful sales meetings, that just feel better. No one one wants to feel icky and coercive when they are pitching and the truth is you really do not have to! What you really need to learn how to do is to let people fall in love with your offer, so it is less about selling and more about showcasing your process. If you follow these simple pointers the actual sales pitch will be a home run, we promise!

We have spoken at length on the podcast about locating your ideal and appropriate clients and this episode is essentially what to do once you have found them. Bad experiences in this department can make you feel terrible so we are trying to steer as far clear from these as possible. You do not want to be word-vomiting your way through nervous, un-researched meetings. These can leave you feeling like a wreck and with no more money to your name! Let's rather get strategic and get selling!

Today on The Strategy Hour we are joined by the amazing, the wonderful, the gifted, Melissa McGraw! Melissa is the founder of The Creative Potential, an agency dedicated to helping online business owners increase their traffic and revenue through improved SEO. She and the company have aided countless brands grow their audience by millions and applying her strategies can multiply your organic search results tenfold in just a few months! With Melissa's help we are going to be breaking down SEO in the most simple of ways, not getting too nerdy but also not skimping on great, actionable plans and ideas. We want to get you ranked on Google ASAP! Get your notebook ready so we can start getting more traffic and customers and have that reflect in your bank account!

It's been a while since we have talked about SEO and just as a reminder it is very important for all, and we mean all, businesses! If we are honest, SEO is still a foreign language for some of us, while some of us have kind of got the hang of it. Our goal today is to get your site search engine friendly and high up in the rankings! We will be going from the simplest questions about what SEO is and how it functions, how to utilize it for your biz and even touching on some of the higher end stuff that will get you to the top of the first page! These strategies are super accomplishable but it is also worth noting that you are able to hire someone like Melissa to help you out with this task, get an expert to do the work for you, so there is that option too! Now, let's get you found online!

Do you want to increase your sales? Of course, you do, we all do! There are so many strategies out there on how to do this and today we are picking out four that we use and that have been highly effective for us! We hope that sharing this with you will help you to decide which strategies are best for you and your hustle. When we speak about our work we are referring to Boss Project, our main thing and then each of our own side gigs. Some of the strategies have worked better in different places but we will be unpacking all of that, do not worry!

The cool thing is that you get to try these out for yourself and see which suits you. We want you to think about which fits with your goals and lifestyle, as well as its conversion efficacy. These are the most important metrics for you to keep an eye on while testing things out. Don't forget to keep the conversation going over on Instagram, you know we love to hear from you, so hit us up with any thoughts or questions!

It’s been a hot minute since we had this conversation and we think we have some fresh takes on this taboo topic that seems to happen in every single niche, in every single industry, and that is the conversation about pricing! We have so many thoughts and ideas around this and think there are a lot of very strong opinions about what you should and should not do and so we just want to put a disclaimer at the top of the whole episode to say, “You do whatever you want, and that’s okay!” Nevertheless, we want to have this conversation again because we both have our own businesses on the side of Boss Project.

Abagail will share how pricing impacts her marketing and clients, some complexities about pricing, and how she has felt differently about this topic over the years. For Emylee, the maker community is rampant with conversations about pricing, but she believes the questions being asked are often actually about something different to pricing. So, Emylee will pick apart what this means for her, and talk about the different conversations that actually need to be had!