Top Business Podcast • over 4 million downloads • 900+ episodes

The Strategy Hour Podcast

with abagail pumphrey

Recognized by INC and Forbes as one of the best podcasts for entrepreneurs, join our twice-weekly show as we share business strategies, interviews, and actionable advice for building an online business your way.

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Our Episodes

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Creating a Right Now Routine for Creatives, Neurodivergents and Avoidants with Shunta Grant

Today on the show we welcome Shunta Grant, an incredible soul who helps women live lives with intention. Through her company, Best Today, Shunta equips women with resources to be both proactive and intentional with their time. Shunta begins with time because it is the container that holds our days in our lives. She also offers a Best Today Guide, which is a 14-week undated guide that helps women plan their days with intention through her signature process, The Right Now Routine, which is what we are talking about today — how to create realistic routines that last.

We are super excited to break down this conversation for you today, while Abagail shares her journey of going through the program and how it deeply impacted her life, and the examples of how she has used it. Then Emylee shares about the program and why she has avoided going through it because of her misconceptions about routine and what it might mean for her in her day. Shunta does a really amazing job breaking down those hesitations and how routines can still work for creatives, for neurodivergents, and for people who don’t want a lot of structure in their day. We know you will get a lot of great ideas from this episode, so stick to the very end to find out more about all of Shunta’s amazing resources that you can dive into today to learn how to create a routine that’s perfect for you!

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Why You Can Have Time and Space Freedom Right Now

So, we just wrapped up the recording for our most popular webinar ever, Day Job to Dream Job. The discussion sparked some further conversations between us and some of our students about the whole ‘you can earn a full-time income without putting in full-time hours.’ We have the belief that you can do this from day one, and that it doesn't have to just be a financial milestone you reward yourself with. But the time and space freedom you get when you work for yourself looks different when you're just getting started versus when you are two years in, six years in, and even further in than that. So, today, we want to break down what we mean by that and dive into what we truly think is needed for the brain to rewire that thought process. We also give a sneak peek of what it looks like when you chase after free time, and how you choose to fill that free time. Because there are some of us who simply fill the free time we work so hard for with just more work!

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What's Working for Pinterest in 2021 with Melanie Fountain

Today on the podcast we have Melanie Fountain. She is a Pinterest coach and strategist. She started her business in January 2019 as a virtual assistant and quickly found a passion and talent in growing her clients’ businesses through Pinterest marketing. We are going to help you learn how to do that today! If you are creating content in any shape or form then you need to know what is working for Pinterest in 2021.

We are doing an update for all the best Pinterest strategies that you can manage in your content, so you can create new routines while you are creating that amazing content. We talk about all the new stuff including video pins and story pins, how to grow your followers on Pinterest, and why that might start to matter now when it hasn't over the last couple of years. Our conversation also covers everything else you can do to make sure that you are taking advantage of the amazing platform that is Pinterest!

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Mindset Shifts Required to Move into Growth

If you have been listening to us for a minute, you will have heard us alluding to the fact that we are headed toward a growth phase of our business and our lives. We were having a conversation the other day about why we are ready for this now versus when we weren't, what's different, and what we think we need to shift in order to do it. One of the things that came up is that we realized that we had perfected delegating tasks in our business that stabilize it, make it do the thing that it's meant to be doing, and not let it slip back and fall.

On the flip side, what we haven't done and what we don't know how to do yet is delegate, hire for, plan and help other people grow the business. So, we talked about this the other day, when just a couple of years ago, if one of us was out of the office, there would be a direct impact on our sales because there would be less posting on social media and less content creation, which means we would have to plan and account for that. We grew out of that phase, so now one of us can head off for a week, and it does not impact our sales at all! This is fantastic, but the next phase for us is about more than just being able to go on vacation and see the business grow; it's about not having to be one of the two brains that contribute to the growth.

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You Can Have a More Profitable Business Using These Three Golden Rules with Kathleen Cutler

Today on the show we are joined by the wonderful and inspiring Kathleen Cutler! Kathleen has worked behind the scenes on multiple million dollar online stores with her main area of focus being jewelers. She has coached over a hundred different jewelers to help them achieve their business goals and get their products selling online, but Kathleen’s expertise extends so much further than just jewelry! She wants to help everyone selling products or even services online to extend the experience of the customer and drive sales through the type connections that you would usually associate with a physical retail space.

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April 2021 Profit Report: Hiring for Niche Projects and One Lesson We've Learned for Why NOT to Invest

Welcome to another Profit Report episode of the Strategy Hour Podcast! Today, we’re talking about April 2021 and, needless to say, some money got spent, some money got made. We didn’t launch anything new in April, so this report makes a direct correlation with the fact that we have tried to build a profitable and sustainable business that brings in income, regardless of whether or not we are launching something new every month. We were still, however, working on some big projects, so we were certainly knee-deep behind the scenes! Sometimes, when that happens, we will see a dip in profitability, not necessarily in revenue, and that was the case for us in April. In this episode, we share some of the projects we have been working on, such as some exciting shop website updates and a very niche copywriting assignment, and we also discuss the benefits of choosing when not to invest, especially when it comes at the cost of truly trusting yourself!

Tuning in, you’ll hear about some of the lessons we have learned over the past month, the past year, and the past 18 to 24 months, including the value of exposing yourself to other cultures, perspectives, ideas, and even industries. We also reflect on some of the mistakes we have made in order to help you avoid making the same mistakes in the future, so make sure not to miss this episode!

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Your Launch Can Be Simple

In this episode, we talk about launching. We recently posted a fill-in-the-blank about how the idea of doing a launch made you feel, and you guys made us laugh! You came up with such funny descriptions ranging from super excitement to wanting to jump off a cliff—and we totally feel ya! The majority of you expressed some degree of anxiety, though. And we get it, because for so long, launching felt like this burden that put so much pressure on who we were and how our business was performing, it never used to feel good to us either. Fortunately, that’s changed a lot over the years and today we’re sharing how you can adjust your mindset about launching, so that it becomes a fun and profitable thing to do.

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Launch Mistakes Your Business Can’t Afford

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

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May 2020 Profit Report: Realign for Results and 2.87x Profits

Hey, friends! Today we are super excited to bring you another Boss Project profit report. As you may know, we love sharing all of the behind-the-scenes data about what worked, what didn’t work, and how everything got split up within May of this year. In this episode, you’ll get a little peek behind the curtain of our business, comparing last year to this year, and asking the hard questions for you to consider in your own business.

Before we dive in, we want to know: are you joining our podcast party? Because if you haven’t yet, now is the time! It is super easy to be a part of it. All you have to do is make sure that you are subscribed to the podcast, take a screenshot of the show, and share it over on your social media to be entered to win our monthly contest. Plus, make sure to leave a rating and review! As part of the perks of winning, you get to choose your prize: either a free copy of Trello for Business or one month free to the Creative Template Shop.

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Making Less to Make More $$

We have this theory that you can make less revenue and walk away with more money in your pocket if you do a few very strategic things. Like many of you, we came to a point in our business where we were ready to see big growth—and we don’t mean make a little bit more money, but exponentially more! Who doesn’t want that, right? And we managed to do that. In the first six months, we made $100,000, doubled it four months later, and we went on to have a multiple six-figure business in our second year, and over $500,000 the year after that. We just kept going after bigger dreams and pursuing more.

But we believe there are some things you can do to help you along, and it doesn’t include focusing on that top-line number—which you can shoot yourself in the foot with. We know people who look like they are super successful online, but when you dig a little deeper, you would discover that they set themselves up in such a way they get to keep very little of the money they make. We were headed in this same direction. In this episode, we talk about this learning curve we experienced in 2018 and 2019 during which we thought we needed to do XYZ when we didn’t! Besides, what’s the point of reaching your big goals when you are not personally making any more money? Stay tuned to find out.

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How Your Values Shape Your Business Strategy with Lindsay Hotmire

Today on the podcast we have Lindsay Hotmire. She loves to work with female creatives, entrepreneurs, and CEOs to help them discover a non-formulaic version of authenticity. She’s helped over 200 clients and counting ditch the one-size-fits-all formulas and frameworks and helps them genuinely align with their message. In this episode with Lindsay, we break down what being authentic actually means and how to be authentic in a way that feels good for you and with your audience.

We talk a lot about business values, your core values as a person, and how to not only identify them but then use the results in marketing, branding, messaging, and in your overall strategy to grow your business and sell your product, offer, or service. There are so many examples we talk about today, everything from messaging and Instagram presence to how you build community; so many different ideas! It’s a really good one and we hope you love it!

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Our Take on Tiny Offers — It Might Surprise You!

Tiny offers … what are they? Small, inexpensive products that are supposed to blow up your business. At least that’s what we think people are saying they do: start with a tiny offer, grow your audience exponentially, and make a ton of money. Those people suggest that it’s possible to create a six-figure business on the back of a $29 product; that you can launch with a tiny offer and make the big bucks. But hear us out: while we have a tiny offer (Trello for Business), this only came much later in our business—we didn’t start with it.

We made a tiny offer before tiny offers were a thing, and now people ask us about it all the time since it became the cool thing to do. This is what we’re talking about in this episode. We’re walking you through whether or not a tiny offer makes sense for your business right now. The pros, the cons, the whole shebang. But take note: these are just our opinions and experiences; you might not agree with them. Still, there is always something new to learn. Grab your go-to Strategy Hour drink and let’s go!

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How to Land Over 100 Podcast Interviews with Christine McAlister of Life With Passion

Today, we have serial entrepreneur and business coach Christine McAlister back on the show! She is an amazing friend of ours. We love having her on the show and we hope you get some really good nuggets from today. Christine has a unique skill where she gets people to say yes to pretty much anything she puts out there, including coming back on our show all the time! What she is teaching you today is how to pitch yourself and how to be an amazing guest on other peoples’ podcasts, and why this strategy – being interviewed for other peoples’ shows – is one she recommends over actually having your own show.

She is going to walk you through how to use it to network, how to leverage, how to grow your audience and increase sales, and it’s just an all-round good, honest conversation about to-dos and not to-dos! So get out your notebook, jot some of the amazing strategies shared in this episode down, and we cannot wait to see what episodes you land your booty on!

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April 2020 Profit Report – The Month We Surpassed Our Profit Goal by 15% and What We’re Focusing on Now

In this episode, we’re excited to do the profit report for April because we don’t know about y’all, but for us, April felt much better than March. When the pandemic first escalated in the US mid-March, everyone was freaking out and didn’t know what to expect. But when April swung by, people got more accustomed to the changes and things started coming into a rhythm again. Businesses were pivoting and finding ways to keep at least a portion of their income steady. We decided to lean into what was already working—to focus on what was performing well naturally. We could easily have tried new things but instead, we stayed focused on growing the shop rather than pushing our $2,000 signature program—which would have been a hard sell in the context of an uncertain economy.

In contrast, the Creative Template Shop is a $47 commitment that helps people with their marketing, which they desperately need now to stay afloat. But for us to approach the crisis with the focus and energy that we are, we needed to make some good choices early on. We avoided mindlessly consuming media and thought carefully about how we were spending our time and who we were surrounding ourselves with. Negativity was the order of the day but we just decided we weren’t going to get sucked into it. This shift in headspace had a huge impact on our business because we spent less time worrying and poured more time into what was already working. In this episode, we once again tell it all—and we are thrilled with the results!

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Marketing that Feels Good, Is Marketing that Works with Brit Kolo

Today on the show we are so excited to have Brit Kolo joining us once again! She is the creator of the Marketing Personality Type Framework to be found at marketingpersonalities.com. Through her framework, Brit has designed a match up system that works to find the best marketing strategies built for you based on your Myers-Briggs personality test! You guys know we love personality tests, so it is not shocking that Brit is back on the show but today, there’s a twist!

In this episode, we are throwing out a lot of what we have been raised to believe in this online marketing world about finding your ideal avatar. Today, we explore how maybe the concept of an ideal avatar is actually not what we should be paying attention to at all! So, be sure to listen to this episode to find out what Brit thinks you should value more than your ideal client or avatar, and how you can best filter marketing strategies that feel comfortable, good, and fun, so you can be super effective!

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meet your host

I don’t believe there’s one right way to build a business.

I’m your host, Abagail Pumphrey. And I’m dedicated to supporting online businesses.

I’m here to help you build business your way: one that supports not only the life you have but the life you want. I’m on a personal mission to help you become financially free.

I’m talking about all the lessons learned as I turned a layoff into a 7-figure online business. I’m here to help you prioritize your life every step of the way, whether you’re creating your first digital product, growing an email list, or scaling an already profitable business.

I want to hear your hot takes, your biggest takeaways, or the genius ideas that pop in your head as you’re listening to the show.

My DMs are always open on Instagram, so head over and introduce yourself so I can get to know you!

DM Me on Instagram

Listener Love

paigeamberbacani
Abagail, thank you SO MUCH for this fresh passion! I can hear the genuine excitement in your voice over what is working well for you right now and what you have overcome in the past! Your resilience is truly contagious and I am so grateful for the knowledge that you freely share!
GoodGood Investing
An amazing podcast! From business strategy and systemization, to motivation and inspiration, The Strategy Hour really does cover it all! We love this podcast to bits!
Genevieve0721
I wanted to reach out and let you know how much I’m enjoying your podcast. It’s truly amazing and I’ve learned so many valuable tips and insights on how to scale a business without burning out. Your content is truly awesome and I appreciate you sharing it with us listeners!
Mezar C
Your podcasts are fantastic! The latest episodes highlighing your journey from graphic design to various marketing roles is truly motivating for aspiring entrepreneuers unsure of their career paths. Awesome content!
Fabi Paolini
Love your podcast, you bring so much value to your listeners. Thank you!
Josuediazv
I really enjoyed the episode that covered the importance of building a highly engaged and motivated team to help company scale and grow. I would highly recommend this podcast to everyone interested in learning practical business strategies to start, scale, and grow a business.
Ashao FreeSky
Super valuable. Abagail provides simple and actionable advice for growing your business. Her episodes are super practical. I love how grounded and down-to-earth she is. You can tell she genuinely cares about helping. I definitely recommend giving the podcast a listen!

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Software & Services We Swear By

Meet Our Partners

The links below are affiliate links. We receive a commission (at no additional cost to you) when you purchase through these links.

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Digital Product Jumpstart

Build your list and grow your revenue at the same time!

I’ve kept these details to myself for far too long. I’m ready to spill everything and give you the exact steps that’ve helped me generate tens of thousands of qualified leads and MILLIONS in low-ticket digital product sales. I won’t just show you what I did, I’ll teach you how you can do it too.

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