Today we want to talk to all of you amazingly talented, creative people, who miss doing the thing they actually started their business for. We know that so many of you are crushing it, you have no problem landing clients, you are super busy, yet you feel like you’ve moved away from the thing that you really love doing. We want to let you know that you can step out of that, you have so much potential to grow into that creative director seat. Often, CEO status feels not totally in alignment for a lot of service-based businesses. Not that you don’t want to run a company of high caliber, but you still want to be delivering on the service, and oftentimes being in the CEO seat means that you don’t get to do that anymore.

This week we get together with the multi-talented Tracy Litt: a mindset coach, spiritual advisor, rapid transformational hypnotherapist, best-selling author, and TEDx speaker. She is the founder of The Litt Factor, a company that supports high-achieving female leaders and entrepreneurs to understand and leverage their personal power. In our conversation, we delve into the life-changing effects of leaning into ease and finding calm. We unpack how the spiritual elements of your humanity impact not only our thoughts but also your potential business growth.

Are you ready to join us on a journey back in time? We’re taking you back about 40 days to talk about our August numbers. We did so many things in August. It was a whirlwind of a summer! In today’s episode, we’re going to give you the scoop of what’s happening in our business in a way that doesn’t make you feel like you get “comparisonitis,” because there’s nothing worse than that. We approach these profit reports from a strategy perspective and what works for us, and we share achievable percentages which will allow you to look at your own business and decide what does and doesn’t make sense for you.

We started doing profit reports almost two years ago, and these involve us talking about profits and percentages and our goal of achieving a certain profit for our business. If you go do a binge listen of all of the profit reports we’ve done so far, you’ll get some great insights into our business and our brains.

Today on the podcast, we have Gwen Lane, who has been through quite the evolution. She was a digital marketer turned lifestyle blogger and is now the founder of a Seven-Figure Influencer Program. She helps content creators and influences monetize through premium partnerships and digital offers. She has worked with crazy brands over the years, and she's also sold her business. Gwen breaks down two strategies: one where she sold her business that she started as a side hustle blog and what it means to be an influencer, what it requires to be in that space, and more. You're going to learn so much from Gwen.

Today, we’re talking about what it is like to start to view your business through a new lens, specifically the new lens that we’ve been looking at our business through; the hybrid. What is a hybrid business model and how does it infiltrate into all the areas of our business that we’re running? Our hybrid thought process is something that has shifted how we view our business, from looking at each piece separately to understanding it as a coherent whole. A lot of this new thinking centers around our approach to hiring people and managing their roles, as well as our own roles, in our business.

As you guys know, when we learn or uncover something we like to immediately turn around and workshop it here on the podcast because it helps us wrap our brains around it. We are by no means at the point where we have a complete understanding of what our hybrid business model means, we’re still at the early stages of discovery. It’s important for you to have context so you need to hear a bit of the background and how a late-night moment allowed us to open our eyes to the value of a hybrid model. So, join us on the journey!

Our guest today is Meg Clark, the owner and founder of Clapping Dog Media, where she is the master of growing organic traffic. Using a combination of data, proven techniques, and years of experience, she attracts web visitors that not only stick around, but turn into paying customers. Simply put, she connects the dots of data to get your business found!

In this week’s episode, we take a look at the role of the integrator in online businesses. We discuss how the role has come about, what exactly it entails, and how hiring the wrong integrator places your business in jeopardy. While the role has gained significant traction in the last few years as a necessary step for any expanding online business, there are also some serious pitfalls that need to be considered!

If you’ve been dipping your toe into the ad space lately, you would have been hearing that a lot has changed. Although people say that every year and the changes are usually not so significant, this year is different; because of some really big Apple changes, the game kind of did change, and we now have to think about a whole lot of new things when it comes to paid advertising. In this episode, we are joined by Tony Rulli, co-founder of the digital marketing agency, Intentional Spark.

Today, Tony is going to be going over what those changes actually mean for marketers and advertisers, and he’s going to share his best recommendations for how to not necessarily combat those changes (because you can’t really) but how to still get the information that you need to sell your product or service.

Today, we want to talk about what it takes to build a sustainable business. One that is focused on making income for the long term, and some of the projects we are focused on internally that we think are just a little bit different to what we see other online business owners spending their time and energy on. To continue with our analogy from last time where we talked about your “Tinder date", we’re now going to segue into "How to make the relationship a bit more official”.

But keep in mind, it doesn’t have to be forever. You’re not necessarily married to everything you put out into the world, but there is some commitment required when you start to think about how you build a business that creates sustainable, consistent cash flow. So if you want to hear about our helpful hints and top tips for creating that amazing content your business needs, let's get into it!